The industry attention to the environment has been reducing lately, leading to irreversible climate change, reaching the limit of mining, and critical indicators of СО2 emissions. That is why the EU has launched a new Green Policy which includes strategic directions for energy efficiency and which is expected to restore biodiversity and slow down the pace of climate change. Thus, on December 11, 2019, there was held the presentation of the “European Green Course”, the main targets of which are to increase the level of energy saving by creating closed cycles in the economy; to minimize greenhouse gas emissions by 2050; to form biodiversity and climate neutrality. Accordingly, countries that accept the terms of the green deal policy need to review all aspects of their economy, from energy production to food consumption, from industry to transport and construction. The purpose of the article is to analyse publications in order to identify public’s awareness of radical changes in economic and ecological spheres. The article provides a bibliometric analysis of research in the field of green deal policy, energy conservation and energy efficiency through the introduction of renewable energy sources. The authors selected 337 papers which were published in 1999-2019. Scopus provided the database for analysis. By means of VOSviewer the results of bibliometric analyses were visualized in a definitions map. It allowed identifying six clusters that combine 131 terms. As a result of the research, the connection between the terms – renewable energy sources and energy saving – was revealed with the help of the constructed bibliographic map.

EU countries declared the strategic goal to achieve energy independence and increase energy efficiency. In this case, EU countries have provided a vast range of incentives, mechanisms, and directives to promote energy efficiency. Ukraine as a potential candidate should provide a convergent policy with EU countries to increase energy efficiency. The paper aims to estimate energy efficiency based on the revealed convergent and divergent determinants of energy policies among the EU and Ukraine. The data are compiled from the World Energy Statistics Yearbook, the European Statistical Office, the International Energy Agency, SolAbility agencies, and State Statistics Service of Ukraine. The study applies σ- i β-convergence theory to determine the convergent and divergent determinants of the country’s energy efficiency. The empirical results allow concluding that Ukraine has an average level in the integrated energy efficiency index of the national economy, and the highest value of this index was in 2008. The highest values of energy efficiency were in Sweden and Denmark among EU countries. Besides, the findings confirm that the Ukrainian government should pay attention to divergent determinants (expenditure for environmental protection, pricing for energy resources, etc.) to improve the country’s energy efficiency.

The article summarizes the arguments and counter-arguments within the scientific debate on the influence of state administration on innovations in energy efficiency management of the national economy. The main goal of the conducted research is to form and prove a hypothesis regarding the effectiveness of the methodological toolkit for assessing the impact of the level of government efficiency on the divergent energy efficiency subindex of the national economy. The systematization of literary sources and approaches to solving the problem of the role of state administration in the context of the formation of innovations in energy efficiency management proved that active discussions are currently underway on this topic. The urgency of solving this scientific problem is to develop an effective mechanism for finding additional determinants of influence on the level of energy efficiency for the further possibility of harmonizing domestic and European energy policies. The study of the role of state management of the innovative component of energy efficiency development in the article is carried out in the following logical sequence: at the first stage, the initial data array was formed, which was checked for multicollinearity (Pearson’s correlation coefficient) and normality of distribution (graphic quantile method of comparing two probability distributions) using statistical analysis tools at the second and third stages; at the fourth stage, a quantile regression OLS model was built, which allows taking into account the heterogeneity of the studied factors. Methods of bibliometric and comparative analysis, correlational and quantile methods became the methodological tools of the conducted research, the years from 2000 to 2020 were chosen as the research period. Ukraine and the EU countries (27) were chosen as the object of the study, because they allow us to compare the level of energy efficiency of countries and their positions in the world ranking of the quality of public administration. The article presents the results of an empirical analysis and found that for Ukraine, the diffusion of green innovations leads to a slight increase in the level of energy efficiency of the national economy by 0.7%, while for the countries of the European Union – by an average of 3%. The experience of the countries of the European Union shows that the multiplier effect in increasing the energy efficiency of the national economy is provided by the growth of green innovations and the activation of the green investment market. Increasing the efficiency of public administration to the level of reference countries will allow to increase the divergent energy efficiency sub-index for Ukraine by 16.1% for the rule of law, 18.9% for the government’s ability to openly implement policies and regulatory measures, and 10.7% for corruption control. The results of the conducted research may be useful for further research in the field of energy efficiency of the national economy.

Recently, the topic of carbon neutrality has been gaining momentum. Such trends are mainly related to the adoption of important global agreements, such as the European Green Deal, as well as the implementation of the Sustainable Development Goals. Such trends have a positive effect on countries, but in such situations, states must quickly respond to the challenges and needs of the world and have an understanding of how to respond to these trends. To date, there are many ratings that can be used to form a portrait of a country (investment, social, environmental, etc.), but currently the rating of the green brand of a country is becoming more relevant. There are problems regarding its improvement and filling, yet this is a new evaluation of a country for this period of time. It is relevant today to study the nature and architecture of the concept of a green brand, as well as the search for the main determinants of its impact. The purpose of the article is to analyse publications in order to identify patterns in the development of the green brand and the social responsibility of business. The article provides a bibliometric analysis of research in the field of green branding and corporate social and environmental responsibility. The authors selected more than 10,000 works published in 2000–2021 indexed by the scientometric databases Scopus, Web of Science and Google Scholar. Using VOSviewer, the results of the bibliometric analysis were visualized on the definition map. This made it possible to identify seven clusters that combine 58 terms. As a result of the research, using the constructed bibliographic map, the connection between the terms ‘green brand’ and ‘corporate social responsibility’ was revealed.

This article summarizes the arguments and counterarguments within the scientific debate on the issue of the waste management system as a key determinant of green development and the transformation of the energy balance. The main goal of the research is to analyze the structure of energy production and its impact on the environment in the context of waste management as a key determinant of green development, taking into account the current realities of the war in Ukraine. The systematization of literary sources and approaches to solving the problem of changing the structure of the energy balance within the framework of the green development paradigm proved that the scientific community began to more actively explore alternative ways of changing the structure of the energy balance, also the results of the bibliometric analysis proved the formation of several scientific directions in the study of the waste management system as determinants of the impact on green development and the transformation of the country’s energy balance. The urgency of solving this scientific problem lies in the fact that the production of primary energy produces about 75% of global greenhouse gas emissions. Accordingly, the main source of continuous work of all spheres of the national economy is one of the biggest sources of negative impact on the environment and climate change. The study of the issue of the waste management system as a key determinant of green development and the transformation of the energy balance in the article is carried out in the following logical sequence: the first stage – bibliometric analysis based on Scopus and Web of Science data; the second stage is a comparative analysis of the structure of the energy balance (production and consumption) of Ukraine; the third stage is scenario forecasting of the transformation of the energy balance based on the Brown model. The methods of bibliometric, comparative analysis and scenario forecasting became the methodical tools of the conducted research, the period of the study was 2000-2020. Ukraine was chosen as the object of the study, since it is important to study all possible ways of increasing economic, environmental and energy security, taking into account the war and post-war periods. The article presents the results of scenario forecasting, which proved that biofuels and waste are one of the promising sources of primary energy in the structure of the energy balance of Ukraine. The study empirically confirms and theoretically proves that the government of Ukraine needs to investigate promising directions for the modernization of the energy balance structure. The results of the conducted research can be useful for evaluating the transmission mutual effects of waste management, energy balance, public health, and the state of the environment.