Agda Dias Baeta is PhD candidate in Communication Sciences, and she has a master's degree in Journalism and Communication from the Faculty of Arts and Humanities at the University of Coimbra. She holds a post-graduate degree in Strategic Management of Organizational Communication and Public Relations from the School of Communication and Arts at the University of São Paulo and a bachelor's degree in Social Communication from the Business School of Advertising and Marketing (ESPM-São Paulo). With over 15 years of professional experience in the Communication and Marketing areas of large corporations, she has dedicated herself to the study of gender in organizational and media communication. Comics, soap operas, movies, TV series, social media and advertising films are among the analyzed media.