Thira Chavarnakul

Dr. Thira Chavarnakul


Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 February 2008 in Expert Systems with Applications
Verified
Journal Article
Closed access
TCThira Chavarnakul
Thira Chavarnakul
DED Enke
D Enke

27 May 2021 in Journal of Civil Structural Health Monitoring
Verified
Journal Article
Closed access
PDF file
PKPravee Kruachottikul
Pravee Kruachottikul
NCNagul Cooharojananone
Nagul Cooharojananone
Gridsada PhanomchoengGridsada Phanomchoeng
Gridsada Phanomchoeng
TCThira Chavarnakul
Thira Chavarnakul
KKKittikul Kovitanggoon
Kittikul Kovitanggoon
DTDonnaphat Trakulwaranont
Donnaphat Trakulwaranont

1 October 2009 in Neurocomputing
Verified
Journal Article
Closed access
TCThira Chavarnakul
Thira Chavarnakul
DEDavid Enke
David Enke

1 June 2025 in HighTech and Innovation Journal
Verified
Journal Article
Open access
PDF file
TCThira Chavarnakul
Thira Chavarnakul
LXLi Da Xu
Li Da Xu
Zhuming BiZhuming Bi
Zhuming Bi
Achyut ShankarAchyut Shankar
Achyut Shankar
GDGAURAV DHIMAN
GAURAV DHIMAN
DHDanupol Hoonsopon
Danupol Hoonsopon
In an era marked by relentless technological shifts and market volatility, digital transformation (DT) alone is insufficient. Organizations must develop Resilient Digital Transformation (RDT)—the organizational capabilities required to sustain DT over a medium-term horizon—to navigate these challenges effectively. This study primarily aims to propose a guideline for fostering RDT. Drawing on the PRISMA guidelines and a systematic review of 77 peer-reviewed papers, this study identifies and synthesizes key targets and drivers across three core pillars: Technology, Organization, and External Environment. These elements collectively foster organizational resilience. Specifically, this study highlights how adaptability, innovation, and scalability form the technological underpinnings of sustained digital maturity; meanwhile, effective governance frameworks, ongoing workforce development, and supportive cultures promote organizational agility. Externally, proactive stakeholder engagement, responsiveness to market shifts, and robust regulatory compliance help ensure the long-term viability of digital initiatives. The findings contribute to the existing literature by unifying an integrative framework illustrating how organizations can sense, seize, and reconfigure resources to embed resilience across strategic and operational processes. By moving beyond static maturity models, the framework stresses the continuous nature of digital transformation, offering both academics and practitioners a structured approach to sustaining competitive advantage amid incessant disruptions.

1 October 2019
Verified
Conference Paper
Closed access
PKPravee Kruachottikul
Pravee Kruachottikul
NCNagul Cooharojananone
Nagul Cooharojananone
Gridsada PhanomchoengGridsada Phanomchoeng
Gridsada Phanomchoeng
TCThira Chavarnakul
Thira Chavarnakul
KKKittikul Kovitanggoon
Kittikul Kovitanggoon
KAKanokwan Atchariyachanvanich
Kanokwan Atchariyachanvanich

10 November 2020 in International Journal of Interactive Mobile Technologies (iJIM)
Verified
Journal Article
Open access
PDF file
SLSantisook Limpeeticharoenchot
Santisook Limpeeticharoenchot
NCNagul Cooharojananone
Nagul Cooharojananone
TCThira Chavarnakul
Thira Chavarnakul
NTNuengwong Tuaycharoen
Nuengwong Tuaycharoen
KAKanokwan Atchariyachanvanich
Kanokwan Atchariyachanvanich
A Big Data maturity model (BDMM) is one of the key tools for Big Data assessment and monitoring, and a guideline for maximizing the usage and opportunity of Big Data in organizations. The development of a BDMM for SMEs is a new concept and is challenging in terms of development, application, and adoption. This article aims to create the novel online adaptive BDMM via responsive web application for SMEs. We develop the BDMM API and a responsive web application for easy access via mobile phone. We developed a model by analyzing the factors impacting the success of implementing Big Data Analytics (BDA) in SMEs based on literature reviews. The model was verified by conducting a survey of 180 SMEs in Thailand, interviewed against four extracted domains. Then, the scoring and classified levels for the model was developed through Latent Class Analysis (LCA) to depict four levels of each domain and four final maturity levels to create an adaptive model. As the experimental results with 33 users including executive officers, managers, IT and data analytic officers .The user acceptance for our mobile application using TAM indicates that executive officers group and non-executive group satisfied perceived usefulness, perceived ease of use, and intention to use factor. Use cases of the application include SMEs monitoring for their Big Data Analytics capability for improvement, and the Government Agency providing proper support on SMEs’ level of competency.