This paper offers insights into women travellers' experiences and discusses the gendered views of female travellers originating from China on cross border trips to Macao. The analysis is derived from a careful reading or ‘thick description’ of blogs posted by female tourists that may be characterised as a web ethnography or netnography. The study indicates that the perception of Macao by Chinese women travellers embodies their confusion concerning modern life and their memories of tradition. Furthermore, the analysis suggests that Chinese women travellers conceptualise travelling as a way of underpinning the status of their self-identity. Besides, travelling in Macao for them is not just a leisure practice but a means to improve and enhance personal relationships.

Limited research has empirically investigated the antecedents and consequences of memorable tourism experiences (MTE). This study helps fill this gap by developing a causal relationship model among perceived value (PV), MTE and behaviour intention (BI). A total of 374 tourists completed the questionnaire. Using structural equation modelling (SEM) technique, the results indicate that PV influences BI via the mediating effect of MTE. The ‘PV-MTE-BI’ model is supported with 74% of MTE and 31% of BI explained. This study thus concludes that to attract more tourists to the food festival, the catering industry should produce tasteful, healthy, reasonably priced, diverse and pleasing food to form positive MTE, and then attract repeat customers.摘要：应用实证的研究方法来探讨难忘的旅游体验（MTE）的前因和后果的文章还十分少。本研究通过在感知价值、难忘的旅游体验和行为意图之间建立因果关系模型来填补这一 空白。本研究共收集有效问卷374 份，并以结构方程模型进行分析。研究结果表明感知价值透过难忘的旅游体验对行为意图产生影响。研究结果很好地支持了“感知价值-难忘的旅游体验-行为意图”模型假设。为了吸引更多的体验-行为意图”模型假设为了吸引更多的游客参与美食节，餐饮企业应该生产美味的、游客参与美食节，餐饮企业应该生产美味的、健康的、价格合理的、多样的和令人愉悦的食物以形成难忘的旅游体验，从而吸引更多的回头客。