In this work, we determined, the level of incidence of the use of technologies on academic success and the incidence of interaction and experience on the level of plagiarism of university students. A sample of 10,952 students from 31 face-to-face universities in Ecuador was created. Students were classified based on their experience level, level of interaction with teachers and classmates, and the use they do with technology for academic activities. The results showed that the level of experience does not affect academic success, but does have an incidence on plagiarism levels that increase as this experience increases. Plagiarism reaches higher levels when level of experience, family income and hours of connection per day increases. Academic performance depends on the number of hours that students seek information and the number of academic videos they watch. Also, plagiarism tends to decrease as the student makes better use of technology for their academic activities.

The pictures of the US Capitol attack, on January 6, 2021, represent a before and after in a country marked by the culture of political polarization. Following a presidential campaign based on misinformation and accusations of electoral fraud by Republican candidate Donald Trump, the level of maximum polarization causes a climate of social rupture. Faced with this, the Democratic candidate and winner of the elections, Joe Biden, projects a discourse of institutional stability and legality as a strategy before public opinion. Two years later, the abrupt division of the US electorate is evident, with a significant percentage of Republican voters questioning the legitimacy of the electoral process. The objective of this research is to find out the strategies of political polarization deployed by Donald Trump and Joe Biden on Twitter in the 2020-2021 presidential transition period, as well as the public’s response. Based on a general sample of 1,060 tweets, a comparative content analysis methodology with a triple approach (quantitative-qualitative-discursive) is applied, based on the study of themes, emotions, and the ability to go viral of the messages of both political leaders. The results confirm a Trump’s speech defined by polarization, misinformation and the attack on the democratic system, relegating information from his presidential administration in the last months of his term to the background. On the contrary, Biden avoids confrontation and reinforces his legitimacy as president-elect, by announcing management measures of the future government. The engagement value of the social audience on Twitter is also added, with a position of support for the winner of the elections.

In current times, the concept of democracy has been transformed due to the ups and downs of the hyperdigitalized society, modifying its discourses and forms of participation. Recognizing that video games maintain a prominent role in the new generations, this research has the objective of analyzing independent video games related to the notion of democracy. For this reason, 26 video games were analyzed according to their democratic principles, their typology and their key components, resulting in a tendency towards the guarantee of civil liberties, political pluralism and separation of powers; likewise, there is a clear differentiation between persuasive and expressive video games, the former linked to polarization and criticism, while the latter responded to a reflexive conceptual line, added to the use of reward systems and progression in their key design components. It can be concluded that video games linked to democracy respond to an innovative interactive dimension that converts the traditional political canons by the creativity, freedom, and autonomy of the current audiences.

Se analizó las estrategias del marketing digital de la marca Forestea en la red social Facebook con el ob-jetivo establecer si existe una evolución en el desarrollo digital de la marca. Forestea lanzó su marca en Facebook en 2013 como una estrategia para diversificar sus consumidores. Se analizaron los productos incluyendo: composición, factores cromáticos, tipografía, mensaje, contenido y forma de difusión. Se observó la interacción de los seguidores con su página web de Facebook. Los datos obtenidos se siste-matizaron en fichas de observación. Esto permitió determinar las herramientas y recursos que Forestea ha utilizado para fortalecer su marketing digital a través de Facebook. Se contabilizó los productos publicados en la red social, los meses de enero, junio y diciembre de los años 2013 a 2018; debido a que las ventas del producto tienen un incremento del 45 % en el mercado nacional e internacional en enero. En diciembre desciende un 50 % y en junio se mantienen equilibradas. Los datos almacenados se resu-mieron en tablas por año, con un total de 24 fichas de observación durante toda la investigación. Desde 2013, el marketing digital de la marca ha evolucionado cambiando los colores la tipografía y la forma de presentar las imágenes en la red social. Pero aún necesitan afianzar la credibilidad de los seguidores y fidelizarlos a la marca.

Examina cómo la Inteligencia Artificial está revolucionando la producción audiovisual, desde la escritura de guiones hasta la edición de video, proporcionando herramientas que pueden predecir el éxito de contenidos y personalizar producciones para audiencias específicas. A pesar de estas ventajas, la IA también plantea desafíos en cuanto a derechos de autor y creatividad, con preocupaciones sobre la originalidad de los contenidos generados por IA.

This study examines the role of local media in fostering a sense of community belonging among readers in the Ecuadorian context, focusing on how geographical coverage, news sources, and covered themes reinforce community identity. Through content analysis of 17 local media outlets and 6356 news pieces, we investigate how these elements cohesively contribute to the construction of an interconnected community. The findings indicate that predominantly local and regional coverage, along with reliance on primary sources within the community and the prevalence of topics related to politics, sports, and culture, play pivotal roles in creating a shared community fabric. By contextualizing the importance of “glocalization” in journalism, the study demonstrates how local media act as a mirror to community realities and aspirations, promoting a sense of intersubjectivity, adaptability, and civic engagement. This work underscores the critical importance of local media in representing the diversity of reality, facilitating civic participation, and strengthening the social fabric within the local context.