This study analyses the emotional communication strategies employed by far-right party leaders on TikTok during the 2024 European elections, focusing on their appeal to voters. Combining quantitative and qualitative content analysis of 472 videos from 27 leaders in 24 countries, the research examines the dominant emotions, themes, stylistic resources, and their impact on engagement. The results reveal a dual strategy that combines positive emotions such as hope and ambition, which generate the highest levels of engagement, with negative emotions such as fear and uncertainty, which emphasise crisis narratives. Leaders who balance optimism with polarising narratives show greater resonance, particularly with audiences. The findings underscore the growing role of TikTok in far-right political communication and demonstrate its effectiveness in mobilising emotional engagement among young people. Despite limitations, the study highlights the sophistication of emotional strategies in digital political communication and provides insights into how far-right leaders use TikTok to influence voter behaviour.

Natural disasters linked to contexts of unpredictability and surprise generate a climate of uncertainty in the population, resulting in an exponential increase in disinformation. These are crisis situations that cause the management of public and governmental institutions to be questioned, diminish citizens’ trust in the media, and reinforce anonymity in social networks. New digital algorithms create a scenario plagued by fake news and levels of viralization of rumors never before contemplated. Our objective is to analyze the verification capacity of fact-checking agencies at X at times of information disorder, such as the Turkey–Syria earthquakes in 2023. We apply a mixed methodology of comparative content analysis to government, news agency, and IFCN accounts, generating a general sample (n = 46,747) that is then subjected to thematic categorization to create a specific sample (n = 564). The results indicate a low commitment to fact-checking on the part of official bodies and news agencies, as opposed to fact-checking agencies’ accurate handling of the facts. The lack of debate and engagement generated by digital audiences in the face of the discursive intentionality of disinformation is significant.

The pictures of the US Capitol attack, on January 6, 2021, represent a before and after in a country marked by the culture of political polarization. Following a presidential campaign based on misinformation and accusations of electoral fraud by Republican candidate Donald Trump, the level of maximum polarization causes a climate of social rupture. Faced with this, the Democratic candidate and winner of the elections, Joe Biden, projects a discourse of institutional stability and legality as a strategy before public opinion. Two years later, the abrupt division of the US electorate is evident, with a significant percentage of Republican voters questioning the legitimacy of the electoral process. The objective of this research is to find out the strategies of political polarization deployed by Donald Trump and Joe Biden on Twitter in the 2020-2021 presidential transition period, as well as the public’s response. Based on a general sample of 1,060 tweets, a comparative content analysis methodology with a triple approach (quantitative-qualitative-discursive) is applied, based on the study of themes, emotions, and the ability to go viral of the messages of both political leaders. The results confirm a Trump’s speech defined by polarization, misinformation and the attack on the democratic system, relegating information from his presidential administration in the last months of his term to the background. On the contrary, Biden avoids confrontation and reinforces his legitimacy as president-elect, by announcing management measures of the future government. The engagement value of the social audience on Twitter is also added, with a position of support for the winner of the elections.

Este artículo pretende desvelar si existe una relación proporcional entre las demandas del mercado laboral, las expectativas de los profesionales y la oferta universitaria española en relación con las nuevas figuras profesionales que se han desarrollado en Internet. Hemos empleado la triangulación metodológica mediante la revisión teórica de la literatura sobre el tema, una encuesta a periodistas de medios locales sobre expectativas y usos de medios sociales, y un análisis de magnitud nacional de la oferta de las universidades españolas en grados y másteres de Periodismo. Los resultados revelan que dos tercios de los encuestados están conformes con los nuevos perfiles profesionales y recurren a los medios sociales como herramientas de trabajo. Sin embargo, los planes de estudio universitarios no están apostando de manera contundente por contenidos dirigidos a las nuevas demandas de las empresas periodísticas; por consiguiente, no existe una conexión directa entre el mercado laboral y la oferta universitaria.

This paper aims to shed light on a Journalism that does not remain exempt from the innovations that Web 2.0 brings inside. The media try to adapt to the needs of two hot topics: digital convergence and social means, and the journalists have to confront the new professional challenges as consequence of the technological, media and social revolution. It is determined the existence of the new professional profiles upon labor demand and in the professional exercise, the use of the social platforms by the journalists and the emotional connectivity that is established by the readership in these environments. We employ the poll as quantitative and qualitative methodological technology to analyze at local level the opinion of the journalists of two newspapers edited in Seville: Abc and Diario de Sevilla.

Social networks have become in recent years as essential elements in order to building political discourses, especially in electoral periods. Political parties develop specific strategies to communicating with their constituents through these platforms, based on leadership and the use of emotions. This research aims to analyze the communication strategies deployed by political leaders on Twitter during the Andalusian Parliament election campaign in 2022, and for this purpose, a quantitative and qualitative content analysis methodology is applied to a sample of 690 tweets in the personal accounts of the candidates of the six parties with parliamentary representation. An advance of the results points to a communicative planning previously designed, that builds a discourse based on thematic lines, strategies, approaches and, especially, feelings according to the ideological, programmatic and mobilizing axis established by each political formation.