Background and aim: Nowadays, a high level of sedentary behavior (SB) is an important health issue. Many studies have focused on evaluating the physical activity (PA) level, while evaluation of SB has received less attention. The main goal of the present study is to describe the sedentary lifestyle of the Hungarian adult population and identify the vulnerable groups with high amount of sitting time and the patterns of SB. Another aim of this study is to compare the two types of questionnaires (International Physical Activity Questionnaire—IPAQ and Sedentary Behavior Questionnaire—SBQ) related to sitting time. Methods: This study analyzed cross-sectional primary data using self-reported questionnaires collected by a Hungarian research market company among the adult population in Hungary. The final sample of this study consisted of 1295 participants with a mean age of 45.9 years (SD = 15.2). Analysis of variance (ANOVA) test with post-hoc (Tukey) analysis were used to analyze the link between sitting time and socio-demographic variables (sex, age, BMI, settlement type, education level, marital status, work category, working hours, employment status, sport activity) and body mass index (BMI). Results and conclusions: According to the SBQ, on average, Hungarians sit for 469.53 min per day (7.81 h) on weekdays and 421.25 min per day (7.01 h) on weekends, which suggested a significant difference compared to IPAQ data: 287.82 min per day (4.79 h) on weekdays and 224.30 min per day (3.73 h) on weekends. Young people (aged between 18 and 29) were reported to have the highest average sitting time, i.e., 545 min per day (more than 9 h), and are showing the highest prevalence (53%) of sitting at least 480 min (8 h) per day. Sitting workers also had a high average sitting time, i.e., 514.82 min per day, and a high prevalence (49.3%) of sitting at least 480 min (8 h) per day. People who live in the capital city had higher sitting time, especially on working days. Men sat longer than woman, i.e., 19 min on working days and 45 min on weekends. The most frequent sedentary activities are: working on computer (126 min) on working days and watching TV (130 min) on weekends. Our results clearly show that the self-report single-item measure (IPAQ) significantly underestimates sedentary time compared to the multi-item questionnaire (SBQ). We identified vulnerable groups with high sitting times: men, young adults, inhabitants of the capital city and sitting workers. Consequently, these groups should be continuously surveyed, and requires specific interventions and strategies that particularly counteract the increased sitting time.

E-commerce is a prospering industry, its global market size has doubled in recent years and, in addition to volume growth of more than 100%, its market share is constantly increasing. There has been a significant change in the information search phase of purchase decisions recently, which appears in a differentiated manner in generations. Social network sites have become the primary sources for the members of the young generation (Generation Y and Z) these days. The paper explores the habits of Hungarian online consumers and the factors influencing them. A quantitative data collection tool was selected as a method of the research, including an online questionnaire survey with 720 respondents. Based on the results, it can be concluded that most respondents have integrated monthly online shopping in their lives, and they browse offers online on a weekly basis. With respect to product categories, clothing products and electronic items were among the most frequently purchased, in terms of delivery, most people prefer delivery by courier service, while regarding payment methods, credit card payment is preferred. After conducting Principal Component Analysis, the research identified six factors that influence online purchase, including convenience, risk, time efficiency, social media, logistics, and availability. The hypothesis tests revealed significant differences along all variables related to demographics and shopping habits. AcknowledgmentSupported by the University of Debrecen Program for Scientific Publication.

A megváltozott munkaerőpiaci folyamatok következményeként felértékelődött a toborzás és a munkavállalók megtartásának szerepe. A munkaerőpiacon már megjelent fiatal generáció tagjairól szóló kutatások megállapították, hogy kevésbé lojálisak munkadójuk iránt, komoly elvárásokat támasztanak a munkáltatóik felé. Kutatásunkat a Debreceni Egyetem hallgatói körében végeztük, online kérdőíves felméréssel, melynek elemszáma 408 fő. Vizsgálatunkkal sikerült igazolni a korábbi kutatások eredményeit, miszerint a fiatal generáció tagjaira leginkább az alapfizetés, a munka-magánélet egyensúlya, a munkahelyi körülmények, valamint az előlépési lehetőségek gyakorolnak hatást. Hipotézisvizsgálataink alapján azonban megállapíthatjuk, hogy a munkahelyválasztásukat nem elsősorban az befolyásolja, hogy melyik generációhoz tartoznak. A munkahelyválasztásra sokkal inkább olyan tényezők vannak hatással, mint a nem, a családi állapot, az anyagi helyzet vagy az, hogy melyik szférában szeretnének dolgozni.

Many sports organisations operate as non-profits, but the emphasis and role of for-profits in this sector cannot be avoided. Today, sports activities are connected to the business sector and generate profit, hence, sports sector is a decisive part of the economy. Sport profile companies differ in their organisational strategy formulation approach. The main focus was to learn more about their strategy approach and market behaviour. 350 sports business organisations were involved in a survey of 3,248 companies, and the Chi-square test, variance analysis, and principal component analysis were applied to the sample. Results showed that 75.7% of the responding sports companies had no written strategic plan. The availability of written strategies seemed to depend on the organisation's scale. The market-following behaviour was confirmed in the case of smaller sports enterprises. Fitness service providers appeared to follow a market-leading behaviour. Growth, investment, and development naturally emerged as essential factors for companies with higher sales revenue and operating sports facilities, and they were relatively less important in sports goods production and trade. Most of the results showed that in the sports business sector, large-scale organisations focus on strategic-related issues more than other players in the industry.

Már a 70-es években elhangzott, hogy beteg a magyar labdarúgás, mert a magyar játékosok elmaradnak a külföldi társaiktól. Napjainkban továbbra is érzékeljük a magyar futball sportszakmai és gazdasági hátrányát a nyugat-európai országokétól, ezért merült fel a magyar játékospiac vizsgálatának szükségessége. A vizsgálatot a szomszédos horvát és szerb bajnokságok összehasonlításával végeztük el, négy szempont a játékoskeretek átlagéletkora, az idegenlégiósok aránya, a játékosok átlagos piaci értéke, illetve a bajnokságok transzferegyenlege alapján.Megállapítottuk, hogy minden viszonylatban a legrosszabb (legidősebb játékosok, legnagyobb idegenlégiós arány, legalacsonyabb átlagos piaci érték, legkisebb transzferegyenleg) kondíciókkal a magyar bajnokság rendelkezik. Kutatásunk alapján beazonosítottuk, hogy a magyar játékospiac a „szállítók” csoportjába tartozik, bár a szállítás volumene még alacsonynak tekinthető. Ezt többek között magyarázza az is, hogy a magyar játékosok nem érdekeltek a külföldre történő szerződésben, hiszen a játékosok fizetése eléri a kisebb bajnokságokban megszerezhető fizetések mértékét.

This study explores tourist motivations through a mixed-methods approach, combining qualitative coding of open-ended responses with quantitative network analysis. By examining why vacationing is important, we identified eight motivation categories including Physical & Mental Renewal, Social Bonding, and Novelty & Adventure. Network analysis revealed significant co-occurrence patterns between motivations, challenging traditional push–pull frameworks by demonstrating that travelers simultaneously hold multiple, sometimes paradoxical desires. Demographic comparisons showed that women emphasize relaxation and rejuvenation, while men prioritize novelty and exploration. Age-related differences revealed younger travelers seek adventure and personal growth, while middle-aged participants valued family time and relaxation. Our findings demonstrate how tourist motivations function as interconnected constellations rather than isolated factors. By highlighting tensions such as comfort versus sustainability, digital detox versus connectivity, and novelty versus familiarity, the study illustrates how motivational paradoxes can inform destination management strategies. These results offer practical guidance for DMOs, particularly in contexts of overtourism where repositioning is needed, and for new destinations seeking to differentiate themselves in a competitive global market. Framing motivations within these broader transformations—post-pandemic regeneration, sustainability debates, and digital lifestyle shifts—enhances the relevance of our contribution to both scholarship and practice.