The connection between consumer satisfaction and service quality may be quite researched in academia. Pertinently, we argue that there is a gap of the contribution of “technology adaptation capabilities” in this relationship. Hence, objective of this empirical paper is to reveal the impacts of service quality on young customers’ satisfaction toward e-commerce in china, considering the mediating effect of technology adaptation capabilities. The independent factor, service quality was measured through SERVQUAL model including its five indicators: ‘Tangibility’, ‘Reliability’, ‘Responsiveness’ ‘Assurance’ and ‘Empathy’. Moreover, customer satisfaction is a notable concern for the organizations to exist and growth. Likewise, prior contemporary research also suggested a requirement for more empirical investigations on the current association. However, hypotheses in this present study are formulated based on the literature, and to the hypotheses, data were collected from young e-commerce users from different cities in China. For analyzing the data structural equation model have been utilized. The result shows that all five indicators contribute to customer satisfaction. Additionally, with the mediation of technology adaptation capabilities, all factors have significant effects on customer satisfaction. This research intended to contribute to the researchers, professionals, investors, executives, and other stakeholders by broadening the profound insights on e-commerce.

Environmental ethics and moral obligation are action plan that helps to preserve the environment and has influenced consumption style. The utilization of green products and consumption has helped minimize environmental and health threats, which is considered to sustain the environment. In this study, we examine consumer environmental ethics, environmental attitude, social influence, and moral obligation through the mediation of the willingness to use green products toward green behavior. Using a questionnaire survey method to capture 250 consumers in Abuja, Nigeria and SmartPLS3.0 to assess the model validity. The outcomes of our study show that consumer environmental ethics, environmental attitude, and moral obligation positively influence willingness to use green products, which also influence green behavior. The mediating effect was established and willingness to use green products simultaneously mediates the relationships between consumer environmental ethics, environmental attitude, moral obligation and green behavior. Further, social influence does not predict willingness to use green products, and the mediating link between social influence and green behavior was not supported. The study provides implications based on the empirical findings for theoretical and managerial insight as well as for future research.

Developing nations have motivated contemporary manufacturing companies to embrace green innovation and focus on smart technology that is sustainable to harness the growing economy and uplift the people. Although, scientific research in this direction has been neglected, and at the same time there are challenges to the attainment while meeting the need of the people. This study aims to investigate the impact of Industry 4.0, open innovation and green innovation performance on green innovation behaviour. To this end, a theoretical model was established. A quantitative research approach was applied in which survey data were utilized to capture 247 responses from different manufacturing companies in Malaysia. The model was tested using SmartPLSver3.0 to measure the structural relationship between variables. The findings indicate that Industry 4.0 and green innovation performance positively impact green innovation behaviour, compared to open innovation which has no impact. The impact of green innovation performance is found to be stronger when compared to Industry 4.0 and open innovation. Likewise, green innovation performance exhibits a substantial mediating impact between the exogenous variables and green innovation behaviour. The policy implication and conclusions are further discussed in the last section of the study.