ANUSUIYA SUBRAMANIAM

Dr. ANUSUIYA SUBRAMANIAM

orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 January 2024 in Sage Open
Verified
Journal Article
Open access
FWFaridah Ab Wahab
Faridah Ab Wahab
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
JHJo Ann Ho
Jo Ann Ho
AMAnuar Shah Bali Mahomed
Anuar Shah Bali Mahomed
This study aims to address a gap in research by examining the relationship between leadership styles, innovative work behavior, and innovative performance among academic staff at public universities. Specifically, the study seeks to identify the extent to which inclusive and ambidextrous leadership styles can facilitate innovative performance, examine whether innovative work behavior enhances innovative performance, and discover whether innovative work behavior mediates the relationship between inclusive and ambidextrous leadership styles and innovative performance among academic staff at public universities. A critical survey was conducted using a questionnaire among academic staff at two public universities located on the east coast of Peninsular Malaysia, generating 300 responses. The study used SPSS 27.0 and SEM with AMOS 24.0 to analyze the results. The findings of this study show that inclusive and ambidextrous leadership are positively associated with innovative work behavior. The study also found that innovative work behavior facilitates innovative performance. The study highlights the mediating effect of innovative work behavior on the relationship between leadership styles and academic staff’s innovative performance, offering important insights into how public universities can improve their academic staff’s innovative performance through effective leadership and work behavior strategies.

24 February 2021 in Journal of Education for Business
Verified
Journal Article
Closed access
JKJanitha Kularajasingam
Janitha Kularajasingam
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
DSDevinder Kaur Sarjit Singh
Devinder Kaur Sarjit Singh
MSMurali Sambasivan
Murali Sambasivan
Generally, university academics’ knowledge sharing behavior and social intelligence are said to be significant in improving their performance through their grasp of competencies Nevertheless, the association has yet to be thoroughly researched. Thus, this study applied the proposed mediation model among university academics in the Business School of seven Malaysian private universities. The salient findings of this research are that the competencies mediate the association among (1) knowledge sharing behavior and innovative teaching and (2) social intelligence and innovative teaching. Apart from that, it was observed that knowledge sharing behavior impacted innovative teaching and supervision, while social intelligence impacted innovative teaching, research and publication and supervision. Implications were discussed.

1 July 2025 in Sage Open
Verified
Journal Article
Open access
HWHao Wu
Hao Wu
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
SRSyafiqah Rahamat
Syafiqah Rahamat
The present research investigates the intricate dynamics of sadism and organizational cynicism in the hotel industry, specifically focusing on the mediating role of psychological contract breach (PCB) and the potential moderating impact of leader-member exchange (LMX). A quantitative approach was adopted, deploying a three-time points survey to collect data from 350 employees in the hotel sector in China. It was observed that sadism positively predicted cognitive, affective, and behavioral cynicism, all mediated by PCB. Notably, LMX was identified as a key moderator in the relationship between PCB and the three dimensions of organizational cynicism. These findings augment our understanding of the interplay between sadism, organizational cynicism, PCB, and LMX, particularly among hotel employees in China. This research also offers clarity on the multifaceted notion of organizational cynicism.

1 December 2025 in Journal of Human, Earth, and Future
Verified
Journal Article
Open access
PDF file
NNNuha Niteemoh
Nuha Niteemoh
SVSupicha Vilaisri
Supicha Vilaisri
WWWiyada Whundala
Wiyada Whundala
SASuhaila A-Wae
Suhaila A-Wae
ISIyada Sittisanguan
Iyada Sittisanguan
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
The rapid expansion of e-commerce highlights the importance of sustainable and efficient last-mile delivery solutions. The electric vehicles (EVs) offer potential environmental benefits, such as reducing CO₂ emissions, yet their adoption in last-mile logistics remains limited. This study aims to investigate the key factors influencing customers' intention to use electric vehicle (EV)-based delivery services. The authors integrate the extended Theory of Planned Behaviour (TPB) model, comprising attitude, subjective norm, and perceived behavioral control over EV delivery, with two additional variables: willingness to pay and environmental concern. A quantitative methodology was utilized, with 331 data samples collected for analysis and hypothesis testing. Hierarchical multiple regression was conducted using SPSS. The findings indicate that perceived behavioral control emerged as the strongest predictor, while environmental concern and willingness to pay significantly enhanced the model’s explanatory power. Notably, environmental concern replaced traditional TPB factors like attitude and subjective norms in predicting intention, suggesting a value-driven mindset among users. This research fills a gap in existing literature by focusing on customer perspectives on EV delivery and offers practical insights for policymakers and service providers, emphasizing the roles of environmental messaging, service accessibility, and affordability in promoting EV-based delivery adoption and shaping more sustainable logistics strategies.

1 December 2022 in International Journal of Academic Research in Business and Social Sciences
Verified
Journal Article
Open access
PDF file
SRSurekha Rajandiran
Surekha Rajandiran
NWNor Wahiza Abdul Wahat
Nor Wahiza Abdul Wahat
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

24 November 2023 in International Journal of Innovative Computing
Verified
Journal Article
Open access
PDF file
RTRaymond Teh
Raymond Teh
ASANUSUIYA SUBRAMANIAM
ANUSUIYA SUBRAMANIAM
The purpose of this paper is to present a bibliometric analysis on cloud computing literature development since year 2008. A systematic search strategy was carried out through Scopus as the single electronic citation database in this bibliometric analysis. The findings reveal that the publication of cloud computing has been steadily maintained at the same rate for last few years except in 2020 which could be due to higher concentration on COVID related publications. Besides that, the cloud computing publications were reduced could be due to work from home situation which pull down the work efficiency and another possibility is cloud computing publications have started to decline and overtaken by other technologies due to the interest and demand from the academics and market, but this must be observed in next following 2 to 3 years to confirm on this. Precisely, the finding of this bibliometric analysis shows that countries with higher cloud computing literature publications tends to have higher cloud computing growth rate which implies that local government and related bodies are playing an important role to facilitate the technology awareness and transformation. This study contributes to cloud computing research by providing holistic insights of its literature development since 2018 by understanding its development, growth pattern, and contributions by the topmost affiliations/institutions, countries, authors, publishers in this area. In future, bibliometric analysis on cloud computing could be extended to other citation databases as this study is only referring to single citation database.