Min-Yuan Ma

Dr. Min-Yuan Ma

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Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 August 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
TCTseng-Ping Chiu
Tseng-Ping Chiu
DYDerrick Yang
Derrick Yang
MMMin-Yuan Ma
Min-Yuan Ma
The COVID-19 pandemic started toward the end of 2019 and social distancing requirements imposed worldwide led to the rapid growth of online shopping, adversely impacted the global efforts for environmental protection. This study examines packaging and logos as stimuli to explore visual attention and attraction, arousal, and environmental awareness using eye tracking and a survey questionnaire. The results suggest that reusable packaging can enhance both attention and attraction. As a result, through the comprehensive data of the eye tracker, it was found that the reusable packaging and monotone logo can attract consumers’ attention faster than the original packaging. Post-event independent sample t-tests should prove that reusable packaging can positively impact consumers.
10 June 2019 in Education Sciences
Verified
Journal Article
Open access
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JHJIA XUAN HAN
JIA XUAN HAN
MMMin-Yuan Ma
Min-Yuan Ma
With the rapid development of online courses, digital learning has become a global trend. In this context, this study analyzed the high intake population of online courses for online affective cognition, and explored what the user’s attraction factors for online courses are. The key factors that affect consumers’ usage of online courses and the weights of impact relations are presented, aiming to provide guidance for future improvement of online courses. This study was conducted through the evaluation grid method of Miryoku engineering. In order to make the charm factors more accurate and representative, this study summarized the charm elements using the Kawakita Jiro (KJ) method, and then quantified the factors in the form of a questionnaire. Through the statistical analysis of the questionnaire and quantification theory type I, the correlation between the charm feeling and the online course as well as the weight of each item (original evaluation item) and category (specific evaluation item) were calculated. Through the research and discussion on the charm factors of online teaching, the results analyzed and integrated in this paper could give more substantive suggestions and help to the education industry.
1 January 2011
Verified
Book Chapter
Closed access
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CWChun-Chun Wei
Chun-Chun Wei
MMMin-Yuan Ma
Min-Yuan Ma
YLYang-Cheng Lin
Yang-Cheng Lin
3 June 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
DYDerrick Jessey Yang
Derrick Jessey Yang
TCTseng-Ping Chiu
Tseng-Ping Chiu
MMMin-Yuan Ma
Min-Yuan Ma
The issue of sustainability has once again received attention and promotion in the post-COVID-19 pandemic era. Countries worldwide have launched returnable cup services for beverages, such as Taiwan, which is a highly developed market for hand-shaken drinks, and various beverage and convenience stores have been gradually launching this service. However, reasonable usage rates have yet to be achieved. This study aimed to explore the psychological cognition of using a returnable cups service by understanding the motivation affecting the behavior intention through external and internal influencing and categorizing realistic cognition, which observes the motivating factors from three perspectives: passively acquired awareness, autonomous consciousness, and perception in real life for further achieving environmental sustainability. Research found that when consumers’ environmental awareness is insufficient to sacrifice convenience, it is necessary to employ a service strategy design for passive influence. The focal point for influencing consumer attitudes lies in the backend of services, particularly in cup return, which is the chain-closing juncture. The result can provide the beverage industry and governments with a reference to promote returnable cups and contribute to plastic reduction in sustainable development.
1 June 2024
Verified
Book Chapter
Closed access
PDF file
YMYi-Ping Ma
Yi-Ping Ma
WCWan-Ling Chang
Wan-Ling Chang
MMMin-Yuan Ma
Min-Yuan Ma