With the rapid development of online courses, digital learning has become a global trend. In this context, this study analyzed the high intake population of online courses for online affective cognition, and explored what the user’s attraction factors for online courses are. The key factors that affect consumers’ usage of online courses and the weights of impact relations are presented, aiming to provide guidance for future improvement of online courses. This study was conducted through the evaluation grid method of Miryoku engineering. In order to make the charm factors more accurate and representative, this study summarized the charm elements using the Kawakita Jiro (KJ) method, and then quantified the factors in the form of a questionnaire. Through the statistical analysis of the questionnaire and quantification theory type I, the correlation between the charm feeling and the online course as well as the weight of each item (original evaluation item) and category (specific evaluation item) were calculated. Through the research and discussion on the charm factors of online teaching, the results analyzed and integrated in this paper could give more substantive suggestions and help to the education industry.

The operating conditions of entity stationery store are going from bad to worse with the change of consumption pattern and internet business. In order to save the doldrums of entity stationery store, finding the attractive factors of entity stationery store has become the most urgent lesson now. Moreover, people for the stationery needs has gradually increased from material to psychological. In order to explore consumer's preference and perceived to the stationery, must excavate the needs of the consumer from the heart. To find out the attractive factors of entity stationery store, interview the people with high involvement to the stationery store and define its existence of commercial value. This study interview 10 consumers who have the higher preference to the stationery story by using the method of Miryoku Engineering Evaluation Grid Method (EGM) to capture the attractive factor of the stationery store. In order to get the accurate and representative, KJ method was conducted in the study, organized the corresponding original evaluation and specific conditions, extract the highest mention times of six abstract feeling factors: warmth, sense of intimate, sense of relaxation, sense of peace, and pleasure. The study utilized Quantification theory Type I analysis to analyze the relationship between the six abstract feeling and stationery store, and the weight affection of each original evaluation and specific conditions. The result organized and analyzed the attractive factors can provide to the stationery store or related industry more substantive advice and increase the higher attractive to the consumer.