This study addresses the challenges faced by the fashion industry and its consumers in relation to sustainability and the circular economy in a digital age, relating them to the impacts that this industry triggers, both environmentally and socially. The aim is to understand the relations between environmental concern, fashion consumer awareness and adaptation to the digital evolution, and how these can result in an intention to buy sustainable fashion. The methodology adopted was based on other studies in the area, allowing us to answer the investigation question and, finally, to present some reflections that could mitigate the problems found. This research concisely highlights the limitations of the current linear economy, demonstrating the difficulties in the transition to a more sustainable world. This article is relevant for researchers in the field of fashion brand communication and consumer behaviour, as the results show some theoretical and experimental content for a better development of strategies and practices in the field of sustainable fashion, taking into account the digital evolution.

The ecological crisis that emerged rapidly in the 2000s because of vertiginous economic growth is still one of the dominant themes today. This unprecedented phenomenon has led to intense political-economic and social tensions over reconsidering the priorities of “post-industrial capitalism”. The main issues here are increasing inequalities in the distribution of resources and high dependence on non-renewable energies. In response, valuable policies have been developed with the intention of creating new economic models that satisfy environmental and ecological needs. However, the literature shows that the effectiveness of the global schemes proposed to achieve sustainable behaviors and techniques has been very low. In the hospitality sector, particularly in the food and beverage department, pollution and consumption of scarce resources remain issues. In this paper, we propose a structural framework for analyzing the commitment of hotels regarding sustainable practices in the F&B department, centered on standards set by relevant institutions. To enhance understanding, an extension of the theory of planned behavior (TPB) is proposed. The use of this conceptual framework will enable us firstly to gain a perception of how a hotel acts through its F&B administrator in the light of relevant standard practices. Secondly, it will allow us to understand the role of the common internal and external factors behind the theories describing the behavior adopted. In this way, this research aims to contribute to a global understanding of the factors that influence the commitment of hotels to sustainable practices in their F&B department.

Tourism activities produce multiple stimuli in both the conception and enjoyment of travel. These travels, whose main purpose is to provide an experience to visitors, have not been properly studied, particularly in the post-pandemic era. There are a number of movements and schools of thought but not all aligned to one that is the total tourist experience. It is, therefore, that the authors propose in this chapter to raise questions that will lead to the production of ideas about this theme. These questions will be considered in the survey built throughout the investigation.