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Prof. Bruno Sousa
Polytechnic Institute of Cávado and Ave (IPCA)

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Journal article
Published: 06 August 2021 in Sustainability
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Firms aim at achieving their economic interests without neglecting the needs of local and regional communities and the environment itself. The process involves defining and implementing Social Responsibility strategies that leverage organizational competitiveness and sustainability. In this context, the current study purposes to demonstrate how Corporate Social Responsibility (CSR) and a sustainable orientation influence the satisfaction and loyalty of academic tourists to the Metro of Porto (in Portugal). More specifically, our study aims to assess the satisfaction of academic tourists with the Metro of Porto and, additionally, to analyze the variables that determine the satisfaction and loyalty of these tourists to this specific transport company, which has never been achieved before. Our proposed research model seeks to determine how CSR and a sustainable orientation influence academic tourists’ loyalty to the Metro of Porto transport services as well as their link to Service Quality, Perceived Value, Corporate Image and Tourist Satisfaction. From a sample of 256 academic tourists, customers of the Metro of Porto, a quantitative analysis was carried out using the structural equation model (SEM-PLS). The results obtained allow us to conclude that CSR and Service Quality have an impact on academic tourists’ satisfaction and loyalty to the Metro of Porto. The development of a region is intrinsically linked to transport networks that promote the integration and growth of productive systems. Our results demonstrate the relationship between regional development and business sustainability strategies that integrate Social Responsibility practices. We show the importance that Social Responsibility policies have for companies as a precursor to customer satisfaction and loyalty to a company. Hence, as a guarantee of obtaining economic results, firms must simultaneously contribute to the sustainable development of territories.

ACS Style

Cláudia Veloso; Cícero Walter; Bruno Sousa; Manuel Au-Yong-Oliveira; Vasco Santos; Marco Valeri. Academic Tourism and Transport Services: Student Perceptions from a Social Responsibility Perspective. Sustainability 2021, 13, 8794 .

AMA Style

Cláudia Veloso, Cícero Walter, Bruno Sousa, Manuel Au-Yong-Oliveira, Vasco Santos, Marco Valeri. Academic Tourism and Transport Services: Student Perceptions from a Social Responsibility Perspective. Sustainability. 2021; 13 (16):8794.

Chicago/Turabian Style

Cláudia Veloso; Cícero Walter; Bruno Sousa; Manuel Au-Yong-Oliveira; Vasco Santos; Marco Valeri. 2021. "Academic Tourism and Transport Services: Student Perceptions from a Social Responsibility Perspective." Sustainability 13, no. 16: 8794.

Earlycite article
Published: 01 June 2021 in Journal of Organizational Change Management
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Purpose This study applies an Employee Satisfaction Index (ESI) model to quantify the level of job satisfaction and explores the factors that influence employee satisfaction, performance and loyalty to an information technology recruitment and outsourcing organization in Portugal. Design/methodology/approach As an instrument of data collection, questionnaire was applied to the company's employees, which was divided into two parts: the first part consisted of a previous questionnaire, with questions related to sociodemographic characterization; the second part consisted of the ESI. The company operates only in the information technology (IT) market, and there are currently 300 consultants with different skills. Findings The results confirm that the company's employees are globally satisfied, and this satisfaction contributes positively and significantly to the reinforcement of contextual performance and to their loyalty to this organization. Originality/value Job satisfaction takes on a growing interest in understanding quality of life, strategic management and organizational performance. Job satisfaction contributes to the professional finding, that is, in employees’ activity and in adopting positive attitudes toward customer satisfaction, thus promoting organizational performance.

ACS Style

Cláudia Miranda Veloso; Bruno Sousa; Manuel Au-Yong-Oliveira; Cicero Eduardo Walter. Boosters of satisfaction, performance and employee loyalty: application to a recruitment and outsourcing information technology organization. Journal of Organizational Change Management 2021, ahead-of-p, 1 .

AMA Style

Cláudia Miranda Veloso, Bruno Sousa, Manuel Au-Yong-Oliveira, Cicero Eduardo Walter. Boosters of satisfaction, performance and employee loyalty: application to a recruitment and outsourcing information technology organization. Journal of Organizational Change Management. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Cláudia Miranda Veloso; Bruno Sousa; Manuel Au-Yong-Oliveira; Cicero Eduardo Walter. 2021. "Boosters of satisfaction, performance and employee loyalty: application to a recruitment and outsourcing information technology organization." Journal of Organizational Change Management ahead-of-p, no. ahead-of-p: 1.

Research letter
Published: 31 May 2021 in Current Issues in Tourism
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This paper aims to present an extensive content analysis of two major constructs directly related to tourist behaviours (i.e. involvement and emotions), because there are still some critical gaps in the knowledge about tourists’ emotions and involvement. An in-depth content analysis of involvement and emotions was adopted as a methodological approach. To address the content analysis, a set of papers published in renowned scientific databases, such as Science Direct, Web of Science, Scopus, Emerald, Taylor and Francis, Elsevier, Sage and Wiley were selected and analysed. The major findings state that emotions and involvement demonstrate greater progress and scientific development to the level of tourism, marketing and consumer behaviour, representing an important issue for the integrated tourism experiences. Future studies should analyse and evaluate the role and impact of emotions and involvement in post-pandemic contexts. Hence, there is a growing potential for managers and stakeholders to achieve the benefits derived from the study outcomes.

ACS Style

Vasco Santos; Bruno Sousa; Paulo Ramos; Marco Valeri. Emotions and involvement in tourism settings. Current Issues in Tourism 2021, 1 -6.

AMA Style

Vasco Santos, Bruno Sousa, Paulo Ramos, Marco Valeri. Emotions and involvement in tourism settings. Current Issues in Tourism. 2021; ():1-6.

Chicago/Turabian Style

Vasco Santos; Bruno Sousa; Paulo Ramos; Marco Valeri. 2021. "Emotions and involvement in tourism settings." Current Issues in Tourism , no. : 1-6.

Original article
Published: 24 May 2021 in International Review on Public and Nonprofit Marketing
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The present study aims at establishing a relationship between communication strategies and consumer behavior in social and nonprofit specific contexts of marketing (e.g. Public Security Police (PSP) in Portugal). The actions of raising awareness among the schools about the themes of “animal mistreatment” and "preventing dating violence" among the young are examples of interpersonal communication established with the population and materializing along with social networking policing. Based on a qualitative approach, it also aims at analyzing the good digital marketing and communication practices in social networks. Two in-depth interviews (police subcommittee and marketing coordinator) and a focus group (11 residents / participants) were conducted. The results show that the digital communication strategy can be advantageous to bring police forces closer to the local community and, therefore, promote a sense of belonging and commitment for the benefit of global well-being.

ACS Style

Daniela Braga Soares; Bruno Barbosa Sousa. The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. International Review on Public and Nonprofit Marketing 2021, 1 -13.

AMA Style

Daniela Braga Soares, Bruno Barbosa Sousa. The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. International Review on Public and Nonprofit Marketing. 2021; ():1-13.

Chicago/Turabian Style

Daniela Braga Soares; Bruno Barbosa Sousa. 2021. "The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal." International Review on Public and Nonprofit Marketing , no. : 1-13.

Earlycite article
Published: 29 April 2021 in Journal of Organizational Change Management
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Purpose This paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due to the fact that there are still some critical gaps in the knowledge about tourists' emotions and involvement. Design/methodology/approach An in-depth content analysis of involvement and emotions was adopted as the methodological approach. This methodology addressed an amalgam of different definitions, frameworks, mixed theoretical and practical applications and approaches, results, comparisons as well as a blend of a set of scales of involvement and emotions by confrontating of authors. Findings The major findings state that emotions and involvement demonstrate greater progress and scientific development to the level of tourism, marketing and consumer behaviour, representing an important issue for the integrated tourism experiences. Originality/value This study presents a critical reflection on the importance of emotions and involvement in specific contexts of leisure and tourism.

ACS Style

Vasco Santos; Paulo Ramos; Bruno Sousa; Nuno Almeida; Marco Valeri. Factors influencing touristic consumer behaviour. Journal of Organizational Change Management 2021, ahead-of-p, 1 .

AMA Style

Vasco Santos, Paulo Ramos, Bruno Sousa, Nuno Almeida, Marco Valeri. Factors influencing touristic consumer behaviour. Journal of Organizational Change Management. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Vasco Santos; Paulo Ramos; Bruno Sousa; Nuno Almeida; Marco Valeri. 2021. "Factors influencing touristic consumer behaviour." Journal of Organizational Change Management ahead-of-p, no. ahead-of-p: 1.

Chapter
Published: 28 March 2021 in Classroom Companion: Business
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Cause-related marketing (CRM) has become one of the main initiatives in corporate social responsibility (CSR). The initiative “Pink October” was considered in 2019, specifically the actions carried out on social networks by the Portuguese brand Matinal (Group Lactogal). Matinal (a milk brand) and the Portuguese League Against Cancer (LPCC – Liga Portuguesa Contra o Cancro) joined in a strong CRM campaign – Matinal Alert – sensitizing consumers about breast cancer from September 09 to November 30. In 2019, the LPCC intended to establish synergies again in order to enhance the impact of this movement, reinforcing the established partnerships and also looking for new ones. Participating in this solidarity and conscious movement was easy and available to everyone, individually or in groups, and promoted an activity for organized groups. For every unit of selected Matinal milk that was sold, the brand donated to the LPCC. The focus of this initiative was to recall the importance of screening and early diagnosis in order to minimize the impact of the disease and increase the likelihood of cure. Using the hashtag #PorqueEuCuidoDeMim (it means “Because I take care of myself,” in English), both institutions invited everyone to play an active role in the fight against this form of cancer by raising awareness among women around them. The results of the campaign show a favourable and growing trend in the population’s awareness of breast cancer prevention. From an interdisciplinary perspective, this case presents contributions to the CRM area and to prevention in the health care of the population.

ACS Style

Bruno B. Sousa; Daniela B. Soares. Digital Communication as a Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study. Classroom Companion: Business 2021, 247 -254.

AMA Style

Bruno B. Sousa, Daniela B. Soares. Digital Communication as a Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study. Classroom Companion: Business. 2021; ():247-254.

Chicago/Turabian Style

Bruno B. Sousa; Daniela B. Soares. 2021. "Digital Communication as a Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study." Classroom Companion: Business , no. : 247-254.

Conference paper
Published: 10 March 2021 in Blockchain Technology and Innovations in Business Processes
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In health, as in any other industry, technology adoption, if used appropriately, is an important asset and a success factor for a company. Nowadays, it is no longer feasible to talk about health without addressing the role of technology. In this context, the present study aims to understand the impact and role of technologies in a hospital context (e.g., Hospital de Braga), and in the relationship management from an internal perspective (internal marketing). Based on a qualitative approach, the research also aims to analyze how internal communication is made, between employees and between employees and managers in the hospital of Braga. Semi-structured interviews were conducted with five employees of the health institution (two nurses, one lawyer, one data analyst, and one computer technician) and a focus group with eight employees as well (four nurses, one computer technician, one administrative, one operational assistant, and a technical/administrative assistant). Currently, a large part of the hospital’s employees in Braga is considerably dependent on technology, which is an asset for the preparation of their daily functions. In turn, the hospital unit has made several investments in this regard, standing out against most Portuguese public hospitals. The documentation is almost completely computerized, which facilitates the information sought in time and effectiveness. Both the results of the interviews and the results of the focus group show this technological dependence and an important impact on the work of a large part of the people working at the hospital in Braga. The results show that this technology is successful, but there are still some points to point out.

ACS Style

Eduarda Tinoco Mendes; Bruno Barbosa Sousa; Márcia Eugénio Gonçalves. The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Management. Blockchain Technology and Innovations in Business Processes 2021, 733 -747.

AMA Style

Eduarda Tinoco Mendes, Bruno Barbosa Sousa, Márcia Eugénio Gonçalves. The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Management. Blockchain Technology and Innovations in Business Processes. 2021; ():733-747.

Chicago/Turabian Style

Eduarda Tinoco Mendes; Bruno Barbosa Sousa; Márcia Eugénio Gonçalves. 2021. "The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Management." Blockchain Technology and Innovations in Business Processes , no. : 733-747.

Chapter
Published: 17 January 2021 in World Sustainability Series
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The relationship between sustainable tourism and glamping is the most effective means for the correct sustainable development of a tourist destination. Sustainable tourism is a way to develop activities in the context of an environmental space, without harming natural resources. Sustainability is driven by the operationalization of a planning model that aims to privilege all its dimensions, joining the concept of Sustainable Development and Accessible Tourism. In short, these concepts function as a way of integrating tourist use, improving the living conditions of local communities and preserving the environment. Tourism plays an important role in the world economy due to the potential of territories (material and immaterial resources). With the natural evolution of tourism comes sustainable tourism and, within the concept of sustainable tourism, ecotourism. This tourism segment is increasingly important and one of the fastest-growing new types of tourism. In this context, glamping is a recent and yet unexplored concept that derives from nature tourism. It emerges as a new trend where glamour is combined with camping. As a result, holidaymakers want to experience memorable moments in which they are in contact with nature without losing their essential comfort and the luxury of higher quality accommodation. This manuscript is a preliminary, qualitative approach to the Portuguese context and some cases will be presented (five cases) that illustrate the importance of glamping for the development of sustainable tourism. In an interdisciplinary perspective, this research presents inputs for tourism, marketing and sustainable development. At the end, suggestions for future research will be presented.

ACS Style

Sara Fernandes; Daniela Ferreira; Tatiana Alves; Bruno Miguel Barbosa De Sousa. Glamping and the Development of Sustainable Tourism: A Portuguese Case Study. World Sustainability Series 2021, 201 -222.

AMA Style

Sara Fernandes, Daniela Ferreira, Tatiana Alves, Bruno Miguel Barbosa De Sousa. Glamping and the Development of Sustainable Tourism: A Portuguese Case Study. World Sustainability Series. 2021; ():201-222.

Chicago/Turabian Style

Sara Fernandes; Daniela Ferreira; Tatiana Alves; Bruno Miguel Barbosa De Sousa. 2021. "Glamping and the Development of Sustainable Tourism: A Portuguese Case Study." World Sustainability Series , no. : 201-222.

Chapter
Published: 01 January 2021 in Advances in Marketing, Customer Relationship Management, and E-Services
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With this chapter, the authors intend to understand the importance of brand management (specifically rebranding) in specific contexts of medical tourism and health and wellness. The case study will include an example of the medical tourism segment in Portugal. This research is particularly relevant for Portugal because it is necessary to ensure the sustainability of the health system, as health expenditures are mostly publicly funded. Models and best rebranding practices will be studied in the health and wellness sector in Portugal (e.g., medical tourism). The chapter starts with a conceptual framework based on branding and rebranding models. From this theoretical base, the concepts and models are derived. This study aims at discussing brand management in healthcare management and medical tourism contexts. From an interdisciplinary perspective, this research brings together inputs from relationship marketing, medical tourism, and healthcare management (service excellence).

ACS Style

Gisela Maria Alves; Bruno Barbosa Sousa; Maria Belino. Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 124 -141.

AMA Style

Gisela Maria Alves, Bruno Barbosa Sousa, Maria Belino. Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():124-141.

Chicago/Turabian Style

Gisela Maria Alves; Bruno Barbosa Sousa; Maria Belino. 2021. "Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 124-141.

Chapter
Published: 01 January 2021 in Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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The disclosure of accessibility conditions in tourism supply encourages the demand for destinations. The fact that a destination seeks solutions in order to satisfy the needs and preferences of tourists, regardless of the nature and degree of their disability, fosters a spirit of social and corporate responsibility, contributing to a differentiated, competitive, and, at the same time, sustainable destination. Therefore, the present study aims to present the accessible resources in the city of Viana do Castelo, based on the Tur4ll platform. The objective is to analyse the tourism offer available and suitable for tourists with special needs (SN). By using a qualitative methodology, a diagnosis of the study context is presented, as well as the main constraints and limitations that are sometimes inherent to tourism with specific motivation.

ACS Style

Catarina Meira; Isabel Silva Martins; Bruno Barbosa Sousa. Accessible Tourism and Digital Platforms. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2021, 235 -247.

AMA Style

Catarina Meira, Isabel Silva Martins, Bruno Barbosa Sousa. Accessible Tourism and Digital Platforms. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2021; ():235-247.

Chicago/Turabian Style

Catarina Meira; Isabel Silva Martins; Bruno Barbosa Sousa. 2021. "Accessible Tourism and Digital Platforms." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 235-247.

Chapter
Published: 01 January 2021 in Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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The hostels sector in Portugal, despite its late appearance compared to other countries in the world, has registered an expressive development. However, the observed growth is not properly accompanied by research that supports and helps in understanding the sector and its future perspective. The chapter intends to be a contribution in this area, having as central focus the analysis of the influence of the characteristics of the tourists in relation to the expectations and perceptions regarding the service quality provided in a hostel in Portugal. The methodology used is a descriptive nature of a quantitative nature, based on an online questionnaire survey. The questionnaire essentially applies the SERVQUAL model, not fully following the original structure, presenting reformulated statements that are adequate to the hostel service in dimensions such as tangible aspects, reliability, empathy, promptness, and security.

ACS Style

Beatriz Fernandes Duarte; Laurentina Cruz Vareiro; Bruno Barbosa Sousa; Victor Figueira. The Influence of Tourist Characteristics on the Perceived Quality of Hostels in Portugal. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2021, 221 -240.

AMA Style

Beatriz Fernandes Duarte, Laurentina Cruz Vareiro, Bruno Barbosa Sousa, Victor Figueira. The Influence of Tourist Characteristics on the Perceived Quality of Hostels in Portugal. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2021; ():221-240.

Chicago/Turabian Style

Beatriz Fernandes Duarte; Laurentina Cruz Vareiro; Bruno Barbosa Sousa; Victor Figueira. 2021. "The Influence of Tourist Characteristics on the Perceived Quality of Hostels in Portugal." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 221-240.

Chapter
Published: 01 January 2021 in Advances in Marketing, Customer Relationship Management, and E-Services
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SMM (social media marketing) aims to produce content that users share in their various social media applications in order to increase brand exposure and broaden customer reach. There are numerous marketing techniques to apply in social media in order to involve the customer, some of which have costs and others do not. Digitization was a real challenge for any hotel company, requiring cautious and well-planned action to be successful. In this sense, the nature of social networks demands the adoption of a constructivist perspective, that is, a perspective that involves affirmations of knowledge based on individual and collective experiences. Presently, being present in social networks presents itself as a high value advantage, allowing to expose the brand, product, or idea, at a low cost, to a high audience. This chapter aims to systematize some relational marketing best practices that are identified in the luxury hotel segment in Europe (i.e., communication). Specifically, some examples of relational marketing (hotel/consumer) in terms of communication will be identified and analysed.

ACS Style

Bruno Barbosa Sousa; Filipa Costa Magalhães; Daniela Braga Soares. The Role of Relational Marketing in Specific Contexts of Tourism. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 223 -243.

AMA Style

Bruno Barbosa Sousa, Filipa Costa Magalhães, Daniela Braga Soares. The Role of Relational Marketing in Specific Contexts of Tourism. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():223-243.

Chicago/Turabian Style

Bruno Barbosa Sousa; Filipa Costa Magalhães; Daniela Braga Soares. 2021. "The Role of Relational Marketing in Specific Contexts of Tourism." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 223-243.

Chapter
Published: 01 January 2021 in Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
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In health, as in any other industry, technology adoption, if used appropriately, is an important asset and a success factor for a company. Nowadays, it is no longer feasible to talk about health without addressing the role of technology. In this context, the present study aims to understand the impact and role of technologies in a hospital context (e.g., Hospital de Braga) and in the relationship management from an internal perspective (internal marketing). Based on a qualitative approach, the research also aims to analyze how internal communication is made between employees and between employees and managers in the Hospital of Braga. Semi-structured interviews were conducted with five employees of the health institution, and a focus group with eight employees as well (four nurses, one computer technician, one administrative, one operational assistant, and a technical/administrative assistant). The results show that this technology is successful, but there are still some points to point out. The results also provide some discontent regarding internal marketing.

ACS Style

Eduarda Mendes; Bruno Barbosa Sousa; Márcia Gonçalves. The Role of Technologies in Relationship Management and Internal Marketing. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector 2021, 213 -237.

AMA Style

Eduarda Mendes, Bruno Barbosa Sousa, Márcia Gonçalves. The Role of Technologies in Relationship Management and Internal Marketing. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector. 2021; ():213-237.

Chicago/Turabian Style

Eduarda Mendes; Bruno Barbosa Sousa; Márcia Gonçalves. 2021. "The Role of Technologies in Relationship Management and Internal Marketing." Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector , no. : 213-237.

Chapter
Published: 01 January 2021 in Advances in Marketing, Customer Relationship Management, and E-Services
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Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.

ACS Style

Vera Lúcia Lourenço; André Whiteman Catarino; Manuel José Fonseca; Bruno Barbosa Sousa. Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 158 -177.

AMA Style

Vera Lúcia Lourenço, André Whiteman Catarino, Manuel José Fonseca, Bruno Barbosa Sousa. Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():158-177.

Chicago/Turabian Style

Vera Lúcia Lourenço; André Whiteman Catarino; Manuel José Fonseca; Bruno Barbosa Sousa. 2021. "Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 158-177.

Chapter
Published: 01 January 2021 in Advances in Linguistics and Communication Studies
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The contribution that active sexism and daily sexist attitudes and behaviours provide to gender inequality happens in a large scale and seems to be a recurrent problem. The majority of authors' state that sexism can be divided in two categories: benevolent sexism and hostile sexism. One of the major problems is that the concept of sexism still faces, along with the concept of feminism, its society misunderstanding of the concepts. In an exploratory and conceptual perspective, this chapter presents contributions for communication, marketing, and advertising around the phenomenon of sexism. In a more practical contribution, the case study focuses on the motives why sexism in advertising doesn't seem to bother consumers when they decide to purchase an item. This chapter aims to present a critical review and theoretical contribution about sexism and advertising in the global world.

ACS Style

Ana Sofia Monteiro Cardoso; Ana Teresa Pedreiro; Bruno Barbosa Sousa. Sexism and Advertising in the Global World. Advances in Linguistics and Communication Studies 2021, 216 -232.

AMA Style

Ana Sofia Monteiro Cardoso, Ana Teresa Pedreiro, Bruno Barbosa Sousa. Sexism and Advertising in the Global World. Advances in Linguistics and Communication Studies. 2021; ():216-232.

Chicago/Turabian Style

Ana Sofia Monteiro Cardoso; Ana Teresa Pedreiro; Bruno Barbosa Sousa. 2021. "Sexism and Advertising in the Global World." Advances in Linguistics and Communication Studies , no. : 216-232.

Chapter
Published: 01 January 2021 in Handbook of Research on Policies, Protocols, and Practices for Social Work in the Digital World
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Sexism is a complex construct since authors have different notions to present about the topic. Some of them state that sexism is the actions of prejudice based on gender. Therefore, to understand the evolution of sexism in advertising, we should focus on a niche that is provided by the emotional appeals: sexual appeal. The consequences of these stereotypes range from affecting female self-image to misogynistic teachings to which female, male, and child sex are exposed in the ads in question. In today's society, feminists, activists, consumers, and some media have been expressing concern about the sexist representation of women in advertising. In an exploratory and conceptual perspective, this chapter presents contributions for communication, marketing, and publicity around the phenomenon of sexism.

ACS Style

Ana Sofia Cardoso; Bruno Barbosa Sousa; Ana Teresa Pedreiro. Social Concerns in Advertising. Handbook of Research on Policies, Protocols, and Practices for Social Work in the Digital World 2021, 427 -441.

AMA Style

Ana Sofia Cardoso, Bruno Barbosa Sousa, Ana Teresa Pedreiro. Social Concerns in Advertising. Handbook of Research on Policies, Protocols, and Practices for Social Work in the Digital World. 2021; ():427-441.

Chicago/Turabian Style

Ana Sofia Cardoso; Bruno Barbosa Sousa; Ana Teresa Pedreiro. 2021. "Social Concerns in Advertising." Handbook of Research on Policies, Protocols, and Practices for Social Work in the Digital World , no. : 427-441.

Book chapter
Published: 01 January 2021 in Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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Over the years there has been an increase in competition among tourism destinations, leading to the need for a deeper understanding about the tourism realm, impact, and management. Tourism has expanded its scope, reflecting an increasing recognition in the academic community paralleled by the application of interdisciplinary concepts and methods. Indeed, research in tourism has been studying its various implications from a multitude of perspectives and with interdisciplinary insights. Areas in tourism research entail planning of tourism destinations, local development, environmental impact, territorial brand management, and tourist loyalty. With new motivations, new niches are created, and it is one of those niches that the authors address in this work, namely, spiritual tourism. Spiritual tourism derives from religious tourism because it is linked to spiritualism and is associated with wellness tourism. This manuscript aims to present the importance of spirituality in the context of tourism (Alentejo, Portugal). In the end, new lines of research will be presented for the future.

ACS Style

Bruno Barbosa Sousa; Cristina Castro; Maria Emília Luís; Paulo Lopes. Religious and Spiritual Tourism. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2021, 44 -64.

AMA Style

Bruno Barbosa Sousa, Cristina Castro, Maria Emília Luís, Paulo Lopes. Religious and Spiritual Tourism. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2021; ():44-64.

Chicago/Turabian Style

Bruno Barbosa Sousa; Cristina Castro; Maria Emília Luís; Paulo Lopes. 2021. "Religious and Spiritual Tourism." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 44-64.

Chapter
Published: 01 January 2021 in Advances in Linguistics and Communication Studies
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Competitiveness is becoming a growing phenomenon. The quality and innovation in the art of doing business is becoming increasingly evident, showing to the need for organizations to create mechanisms capable of adding value to consumers and occupying a better positioning in their minds. Therefore, fundraising policy planning becomes a priority for non-profit organizations (NGO). This chapter aims to prove the contribution of fundraising to the sustainability of NGO and the impact of relationship marketing in establishing lasting relationships between NGO and all its stakeholders. The data collection of the latter is achieved through the application of the interview technique, to which content analysis will be applied as a method of analyzing the results. The main results of the research demonstrate the need for NGO to rethink how they interact with their audiences, especially business patrons, in order to build their loyalty and be more successful in their fundraising activities.

ACS Style

Joana Macedo; Márcia Gonçalves; Bruno Barbosa Sousa. Relationship Marketing and Communication as a Driver of Fundraising Loyalty and Success in Non-Profit Organizations. Advances in Linguistics and Communication Studies 2021, 62 -77.

AMA Style

Joana Macedo, Márcia Gonçalves, Bruno Barbosa Sousa. Relationship Marketing and Communication as a Driver of Fundraising Loyalty and Success in Non-Profit Organizations. Advances in Linguistics and Communication Studies. 2021; ():62-77.

Chicago/Turabian Style

Joana Macedo; Márcia Gonçalves; Bruno Barbosa Sousa. 2021. "Relationship Marketing and Communication as a Driver of Fundraising Loyalty and Success in Non-Profit Organizations." Advances in Linguistics and Communication Studies , no. : 62-77.

Chapter
Published: 01 January 2021 in Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
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In order to build a successful strategy for any type of business, a strategic analysis needs to be performed. A strategic analysis consists of multiple elements, but it always starts with environmental scanning. This research focuses on that very first step by conducting an environmental analysis. It is a strategic tool that identifies all the external and internal elements, which could possibly affect the organization's performance. The aim of this research was not to provide all the final and conclusive answers. It was merely to explore the research topic with varying levels of depth. Additionally, this research tended to tackle new problems on which little or no previous research has been done by combining and elaborating well-known models, such as PESTEL, Porter´s 5 forces, and SWOT. The research problem of this chapter can be described as to determine the possibilities of starting a successful commercial business within the social welfare sector of Portugal.

ACS Style

Daisy Isabella van Steenbergen; Paulo Graça Ramos; Bruno Barbosa Sousa. Key Drivers of Performance and Profitability in a Social Business. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2021, 264 -281.

AMA Style

Daisy Isabella van Steenbergen, Paulo Graça Ramos, Bruno Barbosa Sousa. Key Drivers of Performance and Profitability in a Social Business. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2021; ():264-281.

Chicago/Turabian Style

Daisy Isabella van Steenbergen; Paulo Graça Ramos; Bruno Barbosa Sousa. 2021. "Key Drivers of Performance and Profitability in a Social Business." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 264-281.

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Published: 01 January 2021 in Impacts and Implications for the Sports Industry in the Post-COVID-19 Era
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Territorial marketing is a fundamental tool for destination management and strategic planning in order to promote and highlight a territory, place, or city. In order to understand and comprehend the importance of territorial marketing in promoting this event, an analysis of the results obtained through a qualitative approach is made. Three semi-structured interviews were conducted in a focus group of nine participants. The recent pandemic of the new coronavirus has significantly changed the lifestyle of the population, with a strong impact on the tourism, events, and sports sector. Consequently, the Braga Romana (Portugal) tourist, cultural, and sporting event was canceled in the year 2020 due to COVID-19. This chapter is intended to present a retrospective of this event and the growing importance of the safety and hygiene seal as a response (and anticipation) to the 2021 edition.

ACS Style

Ana Rita Dias; Bruno Barbosa Sousa; Adrian Lubowiecki-Vikuk. The Contribution of Tourist Events to Local Development. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era 2021, 107 -121.

AMA Style

Ana Rita Dias, Bruno Barbosa Sousa, Adrian Lubowiecki-Vikuk. The Contribution of Tourist Events to Local Development. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era. 2021; ():107-121.

Chicago/Turabian Style

Ana Rita Dias; Bruno Barbosa Sousa; Adrian Lubowiecki-Vikuk. 2021. "The Contribution of Tourist Events to Local Development." Impacts and Implications for the Sports Industry in the Post-COVID-19 Era , no. : 107-121.