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Liguo Lou

Dr. Liguo Lou

Ningbo University of Technology

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Liguo Lou is a lecturer at the College of Economics and Management, Ningbo University of Technology. He received his Ph.D. degree in Interdisciplinary Program of Electronic Commerce from Chonnam National University. His research interests include social media marketing/advertising, e-commerce, and sharing economy. His work has appeared in Asia Pacific Journal of Information Systems, Sustainability, etc. He has also presented several papers at Post-ICIS 2015, Pre-ICIS 2017, ECIS 2016, and PACIS 2017, 2018 conferences.

Research Keywords & Expertise

E-commerce
Marketing
Social Media
sharing economy
Value co-creation

Short Biography

Liguo Lou is a lecturer at the College of Economics and Management, Ningbo University of Technology. He received his Ph.D. degree in Interdisciplinary Program of Electronic Commerce from Chonnam National University. His research interests include social media marketing/advertising, e-commerce, and sharing economy. His work has appeared in Asia Pacific Journal of Information Systems, Sustainability, etc. He has also presented several papers at Post-ICIS 2015, Pre-ICIS 2017, ECIS 2016, and PACIS 2017, 2018 conferences.

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