Nowadays, the use of social media by public institutions involved in disaster management is starting to become common practice. However, despite scientific interest in the effect of social media on disaster risk and crisis communication, data exploring emergency management agencies’ round-the-clock Facebook usage and the impact of their content and media choices on stakeholder engagement is limited. This study set out to investigate Romanian local emergency agencies’ Facebook usage patterns and stakeholders’ engagement with their content. The data is comprised of 7810 messages posted between the 1st January and 25th October 2017 by 32 County Inspectorates for Emergency Situations. First, using content analysis techniques, the topics of the posts were summarized to illustrate how these agencies use Facebook. Second, stakeholder engagement was investigated using social media marketing techniques. Third, messages related to natural hazards were analyzed in greater depth to reveal disaster risk communication patterns. The results suggest that Romanian emergency agencies mainly promote transparency and their institutional image on Facebook. Stakeholders were most likely to engage with brand-oriented posts, especially if these also offered rich multimedia feature. Meanwhile, stakeholders were less likely to interact with messages about natural hazards, particularly if they incorporated educational content. These observations suggest that, while at the moment Romanian local emergency management agencies take advantage of Facebook to create and maintain relationships with their stakeholders, they bypass opportunities to implement communication strategies for effective disaster risk reduction.

The cessation or downsizing of mining activities induced complex challenges for entire regions in Romania, leading to depopulation, poverty, and pollution. Resource-dependency locked these regions in a mono-industry setting where it was difficult for new development paths to emerge. This paper presents a historical overview of a well-known Romanian mining region and identifies promising recovery opportunities that could shift the trajectory of its mining communities towards new sustainable paths. The research was based on official statistical data for the period 1965/1966–2018, complemented by qualitative data extracted from 39 semi-structured interviews with residents from the study area. The results revealed that the concentration of employment in the mining sector, together with other concurring factors, made it difficult for the communities to find sustainable ways of development while, at the same time, highlighting some possible revitalization and recovery opportunities. The findings contribute to a better understanding of mining communities, which will support the creation of tailored policies and planning strategies aimed towards their sustainable redevelopment.