Bassma Guermah

Dr. Bassma Guermah

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
13 February 2020 in Sensors
Verified
Journal Article
Open access
PDF file
Ihsane GryechIhsane Gryech
Ihsane Gryech
Yassine Ben-aboudYassine Ben-aboud
Yassine Ben-aboud
BGBassma Guermah
Bassma Guermah
NSNada Sbihi
Nada Sbihi
MGMounir Ghogho
Mounir Ghogho
Abdellatif KobbaneAbdellatif Kobbane
Abdellatif Kobbane
MoreAir is a low-cost and agile urban air pollution monitoring system. This paper describes the methodology used in the development of this system along with some preliminary data analysis results. A key feature of MoreAir is its innovative sensor deployment strategy which is based on mobile and nomadic sensors as well as on medical data collected at a children’s hospital, used to identify urban areas of high prevalence of respiratory diseases. Another key feature is the use of machine learning to perform prediction. In this paper, Moroccan cities are taken as case studies. Using the agile deployment strategy of MoreAir, it is shown that in many Moroccan neighborhoods, road traffic has a smaller impact on the concentrations of particulate matters (PM) than other sources, such as public baths, public ovens, open-air street food vendors and thrift shops. A geographical information system has been developed to provide real-time information to the citizens about the air quality in different neighborhoods and thus raise awareness about urban pollution.

AGAbdelghani Ghanem
Abdelghani Ghanem
CAChaimae Asaad
Chaimae Asaad
HHHakim Hafidi
Hakim Hafidi
YMYouness Moukafih
Youness Moukafih
BGBassma Guermah
Bassma Guermah
KBKarim Baina
Karim Baina
The impact of COVID-19 on socio-economic fronts, public health related aspects and human interactions is undeniable. Amidst the social distancing protocols and the stay-at-home regulations imposed in several countries, citizens took to social media to cope with the emotional turmoil of the pandemic and respond to government issued regulations. In order to uncover the collective emotional response of Moroccan citizens to this pandemic and its effects, we use topic modeling to identify the most dominant COVID-19 related topics of interest amongst Moroccan social media users and sentiment/emotion analysis to gain insights into their reactions to various impactful events. The collected data consists of COVID-19 related comments posted on Twitter, Facebook and Youtube and on the websites of two popular online news outlets in Morocco (Hespress and Hibapress) throughout the year 2020. The comments are expressed in Moroccan Dialect (MD) or Modern Standard Arabic (MSA). To perform topic modeling and sentiment classification, we built a first Universal Language Model for the Moroccan Dialect (MD-ULM) using available corpora, which we have fine-tuned using our COVID-19 dataset. We show that our method significantly outperforms classical machine learning classification methods in Topic Modeling, Emotion Recognition and Polar Sentiment Analysis. To provide real-time infoveillance of these sentiments, we developed an online platform to automate the execution of the different processes, and in particular regular data collection. This platform is meant to be a decision-making assistance tool for COVID-19 mitigation and management in Morocco.

17 February 2025 in Engineering Applications of Artificial Intelligence
Verified
Journal Article
Closed access
SBSafaa Berkani
Safaa Berkani
ABAdil Bahaj
Adil Bahaj
BGBassma Guermah
Bassma Guermah
MGMounir Ghogho
Mounir Ghogho

Verified
Journal Article
Open access
PDF file
Imane ElimamiImane Elimami
Imane Elimami
AAAbdelkader El Alaoui
Abdelkader El Alaoui
BGBassma Guermah
Bassma Guermah
SASaid Ouatik El Alaoui
Said Ouatik El Alaoui
MVMiklos a Vasarhelyi
Miklos a Vasarhelyi
Environmental, Social, and Governance (ESG) ratings increasingly shape capital allocation, corporate strategy, and regulatory oversight, yet their credibility is constrained by methodological opacity, rating divergence, and greenwashing risk. Prior reviews treat machine learning (ML) in ESG as a prediction problem. We identify an emerging research trajectory in which ML is increasingly used not only to consume ESG signals but also to verify their construction and credibility. Drawing on signaling theory, we conduct a PRISMA-guided systematic review of 127 peer-reviewed studies from Scopus and Web of Science to examine how machine learning (ML), deep learning (DL), Natural Language Processing (NLP), and Explainable AI (XAI) are transforming ESG rating analysis. We develop a tripartite framework classifying studies by the functional role of the ESG score: predicted (n = 29), used (n = 57), or assessed (n = 41). Our central contribution is the first synthesis of the methodological-assessment stream, organized into four clusters: XAI reverse-engineering of proprietary scoring functions, divergence reconciliation, greenwashing detection, and unsupervised industry-materiality clustering. The evidence assembled in this stream indicates that ESG ratings weight low-cost aspirational disclosure heavily relative to costly performance evidence, suggesting that greater reliance on aspirational disclosure relative to performance evidence may increase greenwashing risk, consistent with signaling-theory concerns. A study-level validation appraisal further shows that the most extreme fit statistics often arise in target-proximal reconstruction or non-temporal validation settings, cautioning against interpreting high R2 as evidence of transferable out-of-time forecasting.

1 May 2026
Verified
Book Chapter
Closed access
PDF file
AAAyoub Akhadam
Ayoub Akhadam
OKOumayma Kbibchi
Oumayma Kbibchi
LMLoubna Mekouar
Loubna Mekouar
YIYoussef Iraqi
Youssef Iraqi
BGBassma Guermah
Bassma Guermah
MBMohammed Boulmalf
Mohammed Boulmalf