The purpose of this study is to examine the role of Generative leadership (GL) in fostering employees toward green creativity (GrCRT) in tourism and hospitality industry. The present study theorized a model with the help of the theory of componential creativity to investigate GL, PGC, and GC as precursors of GrCRT. In addition to positing the direct associations, the model anticipates the mediation effect of PGC and GC on the association between GL and GrCRT. The data collected from a sample of 380 frontline workers in the hospitality industry of Pakistan assessed by their respective 112 supervisors is analyzed using Process macro. Empirical results confirm that GL significantly fosters employees toward GrCRT. Furthermore, results confirm that psychological green climate (PGC) and green commitment (GC) partially mediate the link between GL-GrCRT. Moreover, the results show that serial mediation is positive and significant. This is maidan study to empirically examine a new construct, such as Generative leadership on green creativity in tourism and hospitality. Further, this study is the first one to study the mediating role of psychological green climate and green commitment on the said relationship and validating the theory of componential creativity. Furthermore, this study would be among the few ones that has examined the serial mediation of psychological green climate and green commitment between GL-GrCRT. This study also make valuable contributions to policy makers in the tourism and hospitality industry to understand how they can reduce the environmental footprints through generative leaders who can encourage employees toward green creativity.

This research is intended to investigate how generative leadership influences sustainable performance in Pakistan’s tourist industry, utilizing green passion and green work behavior as mediators. This study gathered data from 343 frontline workers and 120 managers in various Pakistani tourist firms, utilizing a non-probability sampling technique and standardized measurement scales. Employing SPSS PROCESS macros (model 4), this study meticulously scrutinized both the direct and indirect associations among the variables. The results of this study reveal a robust connection between generative leadership and sustainable performance. Furthermore, green passion and green work behavior are found to partially mediate the relationship between generative leadership and sustainable performance. These findings empirically endorse the significance of generative leadership in instituting sustainable practices in the tourism industry, as well as the role that employee attitudes and behaviors play in mediating this relationship. However, it is important to note that this study’s scope is limited to the Pakistani context, and further cross-cultural investigations may be needed to generalize these findings. Additionally, practical implications suggest that organizations in the tourism sector can benefit from fostering generative leadership to promote sustainability, offering valuable insights for industry practitioners and policymakers looking to encourage sustainable practices not only within Pakistan’s tourism sector but also in similar contexts worldwide.

Purpose of the study: The present study aimed to determine the impact of employee engagement on customers’ loyalty through customers’ engagement. Moreover, this study also aimed to examine the moderating role of customers’ trust and the mediating role of customers’ engagement on the relationship between employees’ engagement and customers’ loyalty. Methodology: The data were collected from 220 insurance service users through a non-probability sampling technique. Data reliability and validity were confirmed through Cronbach’s alpha and confirmatory factor analysis and hypotheses were tested through Andrew F. Hayes model 7. Main Findings: Results show a significant direct effect of employee engagement on customers’ loyalty. Moreover, the findings confirmed the significant role of customers’ engagement as a mediator between employee engagement and customers’ loyalty. Results also confirmed customers’ trust moderating effect between employee engagement and customers’ engagement. Furthermore, the result confirmed the mediation of trust-based-customers engagement between the link of employee engagement and customers’ loyalty. Applications of this study: This study would have some positive repercussions for utilitarian services such as insurance services providers. For instance, this study's findings revealed the process through which companies can make customers more loyal. Insurance companies through their employees' engagement and customer engagement can make a dyade that can better explain customers’ loyalty. Novelty/Originality of this study: This study explored the underlying mechanism that links employee engagement to customers’ loyalty. Moreover, this study introduces a new term “trust-based engagement” as an important attribute in enhancing customers’ loyalty in general and particularly for insurance companies.

This study investigates the impact of responsible production and consumption (RPC) on organizational resilience in the textile sector of Pakistan, with sustainable supply chain integration (SSCI) and dynamic capabilities as mediators, and digital transformation as a moderator. Drawing on dynamic capabilities theory (DCT), the research proposes a conceptual framework in which RPC, as a strategic sustainability resource, enhances resilience directly and indirectly through capability- and network-based mechanisms, with digital adoption strengthening these effects. Data were collected from 311 respondents across different managerial levels, including owners/top management, middle management, and operational managers, drawn from major textile hubs in Sindh and Punjab. The study employed a stratified sampling design with access-based respondent selection to ensure representation across managerial levels and firm categories within the textile sector. Analyses were conducted using PLS-SEM and Hayes’ PROCESS models, including 5000 bootstrap samples for mediation testing. Findings reveal that RPC significantly enhances organizational resilience, with both SSCI ( β  = 0.18) and dynamic capabilities ( β  = 0.16) serving as partial mediators. Digital transformation positively moderates the relationship between RPC and organizational resilience ( β  = 0.14), indicating that firms with higher digital adoption leverage responsible production practices more effectively to build resilience. The findings extend DCT by identifying sustainability-oriented resources, network-level integration, capability activation, and digital readiness as interconnected mechanisms and boundary conditions underlying resilience development. The study is significant for emerging economy manufacturing because it demonstrates how textile firms can combine responsible production, supply chain integration, adaptive capabilities, and digitalization to strengthen resilience under volatile conditions. However, the cross-sectional and single-country design limits causal inference and generalizability. Future research should employ longitudinal, cross-country, multisource, and objective performance-based approaches to further validate and extend the proposed framework.