Eduardo Borges

Prof. Dr. Eduardo Borges

School of Economics and Social Sciences,, University of Trás-os-Montes and Alto Douro, Vila Real, Portugal
orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 May 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
EBEduardo Borges
Eduardo Borges
SCSusana Campos
Susana Campos
MTMario Sergio Teixeira
Mario Sergio Teixeira
MLMaria Raquel Lucas
Maria Raquel Lucas
Ana Teresa Ferreira-OliveiraAna Teresa Ferreira-Oliveira
Ana Teresa Ferreira-Oliveira
Manuela Lemos Vaz-VelhoManuela Lemos Vaz-Velho
Manuela Lemos Vaz-Velho
Sustainability is a topic that is increasingly discussed in society and organizations, leading many companies to adopt communication strategies focused on this theme. The objective of this article was to identify in the literature the ways, means, or tools that companies use to communicate sustainability. This article was based on a systematic review of the literature on the topic, resulting in a final sample of 18 articles from 14 different journals. Seven potential topics were identified in the systematic review: (i) communication strategies, (ii) the relationship between communication and consumer behavior, (iii) communication and health benefits, (iv) sustainability and corporate social responsibility (CSR), (v) sustainable business models, (vi) sustainability and process optimization, and (vii) sustainability and environmental impact. The results obtained allowed us to conclude that the strategies that companies can use to communicate sustainability are as follows: use new technologies (internet, social networks, websites, etc.), make value propositions based on consumer behaviors, disseminate clear and consistent information, and ensure broader work teams, among others. These results contribute to the advancement of scientific literature and to the definition and implementation of more efficient and effective public policies that facilitate communication between companies and consumers. Finally, this paper offers practical suggestions to formulate sustainable communication strategies.

31 December 2024
Verified
Book Chapter
Closed access
PDF file
SCSusana Campos
Susana Campos
EBEduardo Borges
Eduardo Borges
RCRicardo Jorge Correia
Ricardo Jorge Correia
AFAna Teresa Ferreira-Oliveira
Ana Teresa Ferreira-Oliveira
ARAna Sofia Sofia de Sá Gil Rodrigues
Ana Sofia Sofia de Sá Gil Rodrigues
MTMario Sergio Teixeira
Mario Sergio Teixeira