The relationship between nature and cultural ecosystem service (CES) benefits is well accepted but poorly understood, as is the potential role of biodiversity in the relationship. By means of a public questionnaire survey in Wiltshire, UK, the relationship between the presence of a range of common species groups, species group ‘charisma’, group abundance in the landscape, and the benefit that people felt that they derived from the species groups was investigated for a lowland multifunctional landscape.\ud \ud Findings showed that species group charisma influenced the benefit reported by respondents for current abundance levels, and influenced their response to potential increases or decreases in abundance. Respondents reported high levels of benefit from species groups hypothesised to be charismatic (birds, flowering plants, butterflies) and there was high consistency in the pattern of response. Respondents reported less benefit from groups hypothesised to be less charismatic (beetles/bugs, brambles and nettles), the latter response patterns showing much greater variation. These results could be used to promote a more holistic understanding of the value of biodiversity by educating and informing the public so that they derive benefit not just from the charismatic, but also from the everyday, the commonplace and less obviously charismatic species

Protected Areas are the most widely applied policy tool for biodiversity conservation. In Europe, protected areas are expected to significantly increase as the new EU Biodiversity strategy sets an ambitious target of 30% of land and 30% of water to be protected by 2030. Despite the popularity of this environmental policy, understanding variations in the level of public support for protected areas remains underexplored. This is an important area of research, considering that, in order for protected areas to be effective, they need to be supported by most users, including local communities and visitors. In this paper, we reviewed theoretical and empirical evidence explaining the level of support for protected areas and proposed a new approach when designing and designating protected areas in Europe. This approach models the process of the introduction of a new protected area as a policy intervention within a socio-ecological system. Specifically, it models how protected area social outcomes or impacts are conditioned and contextualised by numerous intervening factors relating to the social context and governance and management system to influence local actors’ attitude and active support for the protected area. This new approach aims to assist policy makers, conservation practitioners and scientists to plan actions that assist in increasing the level of public support for protected areas in the context of the post 2020 Biodiversity Strategy of the European Union.

Evidence of the link between biodiversity and cultural ecosystem benefits (CEB) is scarce. Participatory workshops were used to explore perceptions of CEB attributable to biodiversity in lowland arable and semi-natural grassland landscapes in southern England. Increased biodiversity was found to be associated with greater perceived benefit, mainly at the habitat and landscape scale. It was, however, difficult to separate the effects of biodiversity from those of abiotic and human-made features, all of which combined to provide an important sense of place. Furthermore, CEB were strongly linked with supporting infrastructure, notably public access. It was observed that CEB were generated through socio-psychological 'pathways' as people interacted with environmental settings, such as acquiring knowledge, feeling regenerated and communicating with others. CEB were also attributed to provisioning and regulatory services, questioning the validity of partitioning cultural services. The findings have implications for practitioners designing programmes to enhance nature's contribution to people