Xihui (Sherry) Wang is a second-year Ph.D. student in the Department of Communication at the University of Connecticut. Her research interest is centered on social media marketing, with a specific focus on live streaming and influencer marketing on short-video platforms like TikTok and Douyin. Additionally, she has explored several topics of sustainable fashion purchase intention on social media. In the future, Sherry aims to delve deeper into the subject of social media trust and investigate any differences between the United States and China.
Xihui (Sherry) Wang is a second-year Ph.D. student in the Department of Communication at the University of Connecticut. Her research interest is centered on social media marketing, with a specific focus on live streaming and influencer marketing on short-video platforms like TikTok and Douyin. Additionally, she has explored several topics of sustainable fashion purchase intention on social media. In the future, Sherry aims to delve deeper into the subject of social media trust and investigate any differences between the United States and China.