Wilasinee Keerakittisakul

Dr. Wilasinee Keerakittisakul

Logistics Technology Program, Rajamangala University of Technology Isan, Nakhon Ratchasima, Thailand
orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 July 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
NWNattiya Wonglakorn
Nattiya Wonglakorn
Anon ChantaratangAnon Chantaratang
Anon Chantaratang
CSCherdsak Suksiripattanapong
Cherdsak Suksiripattanapong
KSKarn Na Sritha
Karn Na Sritha
WAWarunee Aunphoklang
Warunee Aunphoklang
WKWilasinee Keerakittisakul
Wilasinee Keerakittisakul
This research studied the relationships of indicators related to the selection of intercity train services in Thailand’s Nakhon Ratchasima province. The goal was to examine the characteristics of the intercity train services and the factors that influence choosing them. The research tool used to collect data consisted of 508 sets of questionnaires completed by samples who had used the intercity train service. The data were analyzed using structural equation modeling to investigate the service quality and customer satisfaction indicators affecting the selection of intercity train services. The study found that the service quality indicators included station, service, staff, and vehicle. The customer satisfaction indicators included station, service, travel promotions, and price satisfaction. However, when the service quality indicators were investigated, they had a direct positive effect on customer satisfaction at the 0.01 level of statistical significance. Passengers are most satisfied with obtaining travel information, such as train timetables, fares, and updated information. The involved agencies can use the study’s findings to determine policies and formulate plans for information management and intercity train service metrics.

6 November 2026 in Logistics
Verified
Journal Article
Open access
PDF file
Anon ChantaratangAnon Chantaratang
Anon Chantaratang
SCSuppharutchaya Chongutsah
Suppharutchaya Chongutsah
WKWilasinee Keerakittisakul
Wilasinee Keerakittisakul
Dissakoon ChonsalasinDissakoon Chonsalasin
Dissakoon Chonsalasin
CSCherdsak Suksiripattanapong
Cherdsak Suksiripattanapong
NWNattiya Wonglakorn
Nattiya Wonglakorn
Background: Electrifying last-mile delivery vehicles is central to cleaner urban logistics, yet behavioral evidence on commercial operators remains limited. This study examined the determinants of adoption intention among Thai delivery operators considering electric light commercial vehicles (eLCVs) or electric motorcycles (EMs) and whether these determinants are equivalent across groups. Methods: An extended Theory of Planned Behavior with perceived economic, social, and environmental benefits was tested on survey data from 729 operators using multigroup structural equation modeling with sequential invariance testing. Results: All six determinants positively and significantly affected intention in both groups. Attitude had the largest effect, followed by perceived social benefits, whereas perceived economic benefits were among the weakest. Configural, metric, scalar, and structural invariance were supported. Conclusions: The same determinants operate equivalently across both vehicle types, and adoption intention rests on evaluative and social judgments as well as cost savings. Policies and marketing can rely on common behavioral levers while tailoring delivery to each group’s operating context.

28 October 2026 in Future Transportation
Verified
Journal Article
Open access
PDF file
KSKarn Na Sritha
Karn Na Sritha
KNKhanista Namee
Khanista Namee
WKWilasinee Keerakittisakul
Wilasinee Keerakittisakul
Rail passengers increasingly rely on information technology (IT) to plan their journeys, check timetables and safety information, purchase tickets, navigate stations, and connect with other modes of transport. This study develops and validates a multidimensional measure of railway information technology service quality (ITRS) and tests its relationship with passenger loyalty through the sequential mediating roles of perceived value and satisfaction, using data from 1190 intercity rail passengers in Thailand, divided into two independent samples. Exploratory and confirmatory factor analyses confirmed a consistent seven-dimensional structure for the ITRS, and the structural equation model showed a good fit to the data (χ2(768) = 2290.67, CFI = 0.963, TLI = 0.961, RMSEA = 0.058, and SRMR = 0.051). The results indicate that nearly all the influence of ITRS on loyalty is indirect: passengers do not become loyal simply because digital services function well, but because these services first build perceived value and satisfaction, which, in turn, generates loyalty. Every mediating pathway tested was statistically significant, including the full sequential pathway from ITRS through perceived value and satisfaction to loyalty. These findings suggest that technically efficient digital investment alone may not generate long-term loyalty unless it enhances passengers’ perceived value and satisfaction.