This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that period. The paper is based on a database of 54 research articles published in the specified period. This paper is not limited to specific journals; only the topics and the period are specified. The database analysis describes the topic and perspective of the article, the methodology used, and the themes, in addition to other factors of the given research. The main finding of this research is the identification of five main themes or categories within the research area: strategies, challenges, promotion, consumers, and digital media. These themes provide valuable insights for practitioners and scholars and ultimately benefit the broader community by providing information on decision-making and promoting sustainability in digital marketing and green marketing. This paper will help researchers better understand the research trends in the field and acquire some up-to-date knowledge about the research related to digital marketing and green marketing.

A tanulmány célja, hogy a regionális tudományban használatos ipari park terminus jelentésváltozásait bemutassa, bebizonyítva, hogy a regionális tudományban az egyes ipari terek, területek elnevezése rendkívül színes képet mutat. Az ipari park mint entitás rövid bemutatása után rámutatunk arra, hogy napjainkban az ipari park fogalma más értelmet nyert, nyugat-európai országokban már kevésbé használatos, mellette és/vagy helyette megjelennek a tudományos park, technológiai park terminusok a hasonló entitások jelölésére. Jelen tanulmány a regionális tudományban és a gyakorlatban, az ipari park terminus használatában tapasztalható terminológiai zavar és bizonytalanság tisztázásához kíván hozzájárulni. There is a great significance of using uniform terminology in sciences. The aim of this study is giving an overview of the interpretation of the term industrial park used in regional science. A brief summary of the basic information regarding industrial parks will be provided; and based on the literature the changes of meaning will be surveyed. In Western-European countries industrial park is less used because science parks and technological parks as new terms and entities have been formed beside and/or instead of industrial parks. The study provides some support for the clarification of differences in reference to term industrial park used by professionals and non-professionals. In the conclusion, findings are synthesized and it is highlighted that conceptual equivalence is important for professional and non-professional usage as well.

Higher education institution (HEI) choice is increasingly influenced by digitalisation, internationalisation, intensified institutional competition, widening participation, and financial uncertainty. This study systematically reviews how institution choice has been conceptualised and examined across domestic and international contexts. Following the PRISMA 2020 guidelines, 56 English-language, open-access studies indexed in Scopus were analysed through descriptive mapping and thematic synthesis, with the literature search last updated on 17 September 2026. The review examined publication and methodological patterns, geographical contexts, student populations, research directions, theoretical foundations and reported choice factors. The methodological profile comprised 23 qualitative, 22 quantitative, and eight mixed-methods studies among the 53 empirical publications. Within the selected corpus of 56 studies, the literature is geographically concentrated, while comparative studies are limited. The synthesis identified six thematic emphases in contemporary research: student diversity and inclusion, digitalisation, international mobility, institutional marketing and rankings, financial considerations, and psychological aspects of choice. Despite these developments, established frameworks remain highly visible in the literature, although citation frequency alone does not indicate the extent to which these models are operationalised or used analytically. A total of 585 raw extracted factor instances were standardised into 239 standardised factors and synthesised into 58 first-order themes and 12 second-order dimensions. The study proposes a provisional taxonomy of reported choice considerations within the reviewed corpus, with potential relevance for future research and institutional recruitment and communication.