This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that period. The paper is based on a database of 54 research articles published in the specified period. This paper is not limited to specific journals; only the topics and the period are specified. The database analysis describes the topic and perspective of the article, the methodology used, and the themes, in addition to other factors of the given research. The main finding of this research is the identification of five main themes or categories within the research area: strategies, challenges, promotion, consumers, and digital media. These themes provide valuable insights for practitioners and scholars and ultimately benefit the broader community by providing information on decision-making and promoting sustainability in digital marketing and green marketing. This paper will help researchers better understand the research trends in the field and acquire some up-to-date knowledge about the research related to digital marketing and green marketing.

Virtual influencers (VIs) artificial intelligence (AI)-generated personas that mimic human influencers have emerged as a transformative force in digital marketing. This study conducts a systematic literature review (n = 51 articles) to explore the impact of virtual influencers on consumer trust, engagement, and ethical considerations across different cultural and regulatory environments. Key themes examined include the perceived authenticity of virtual influencers and its influence on trust, the ethical dilemmas surrounding transparency and consumer deception, and the effects of disclosure on engagement across various social media platforms. The findings of the study indicate that while virtual influencers have the capacity to enhance brand engagement, concerns regarding authenticity, transparency, and the uncanny valley effect influence consumer perceptions. Ethical considerations, including regulatory compliance and cultural sensitivities, further complicate their integration into marketing strategies. The Virtual Influencer Trust and Engagement Model (VITEM) is a novel framework that elucidates the relationships between authenticity, disclosure transparency, and cultural context. It shows trust to be a key mediating factor, emphasizing cultural differences in consumer responses to virtual influencers. The present study offers insights to a range of professionals, including marketers, researchers, policymakers, psychologists, and consumer wellbeing stakeholders, on the responsible leveraging of virtual influencers in an evolving digital landscape.

Food waste poses a substantial global challenge, with intricate environmental, economic, and ethical ramifications. This study examines household food waste behaviors, emphasizing the interplay of personal responsibility, awareness of consequences, personal norms, and systemic barriers. Employing a thematic analysis of in-depth interviews with 60 households across Hungary’s Central and Western Transdanubian regions, this research explores factors influencing waste-reduction strategies across the pre-, mid-, and post-consumption phases. The thematic analysis of the interview data yielded key themes, including ascription of responsibility (AR), awareness of consequences (AC), personal norms (PN), demographic characteristics (DC), behavioral intentions (FWBI), and barriers (B). Participants identified barriers to waste reduction, such as impulse buying, poor storage practices, and limited knowledge of food rescue initiatives. Incorporating these barriers as a core variable deepens the understanding of systemic challenges, while stage-specific analysis illuminates the evolution of waste-reduction behaviors. These insights will inform targeted interventions, such as community programs, educational campaigns, and technology-driven solutions, including food rescue apps, to foster sustainable consumption. This study’s integration of behavioral theories with actionable strategies provides valuable guidance for policymakers and stakeholders seeking to reduce household food waste on a global scale.

A description is given of the design and main technical characteristics of passive catalytic hydrogen recombiners that are intended for reducing the concentration of hydrogen in hermetic premises of nuclear power stations during accidents. Specific features of the catalyst used in the devices are considered.

With the continuous development of smart cities, the relationship between digital media and city branding has attracted significant attention. This study uses the CiteSpace tool to provide a comprehensive visual analysis of the research landsc...