Micro, small, and medium enterprises (MSMEs) play a crucial part in augmenting a nation’s gross domestic product (GDP). Nevertheless, MSMEs continue to encounter obstacles, particularly in utilizing knowledge management to enhance their business performance. Hence, this study aims to investigate the correlation between the utilization of knowledge management for innovation and its influence on the performance of MSMEs, addressing an unexplored area of research. Data was collected through a field survey with a sample of 371 respondents from MSME business actors in Indonesia. The results of this research showed that the implementation of knowledge management does not directly affect the performance of small and medium-sized enterprises (SMEs). However, knowledge management positively influences innovation, which in turn positively affects the performance of these enterprises. The study makes a theoretical addition to the field of science and practice for MSMEs. The theoretical importance of this research lies in understanding that knowledge management alone does not lead to improved performance of SMEs without innovation. This underscores the importance of knowledge management in fostering innovation, which is essential for enhancing business performance amid rapid technological advancements. Practically, the findings suggest that SMEs should begin by identifying critical types of knowledge necessary for their operations and innovations, storing this knowledge systematically in accessible databases.
13 February 2024 in Journal of Advanced Research in Applied Sciences and Engineering Technology
The rapid technological advancement nowadays has a wide-ranging impact on almost all industries. Artificial intelligence (AI) is one of the technologies that has received much attention and has been used widely, including in the public health sector. In this light, medical practitioners and the public are anticipating the changes brought by AI technology in the public health sector. This study is focused on thoroughly discussing the relationship of AI in the context of public health. The discussion shows that AI is giving a lot of positive potential to the public health sector. However, despite the abundant potential and promise, AI is also not running away from today's challenges. The overall discussion of this study will provide a clear picture on the link between AI, public health link and related parties, including official medical-related agencies. In other words, this paper summarises the relationship between AI and public health, specifically the challenges and potential changes AI will bring forward.
30 December 2023 in Journal of Advanced Research in Applied Sciences and Engineering Technology
Social media is one of most powerful tools have been using among society. There are many ways on how society used social media such as for communication, searching latest information, and also for education purposes. In context of social media, it can be categorized into several types such as Facebook, Instagram, and recently the most popular is TikTok. However, to the extent which the use of the TikTok platform in the context of education is still limited has been discovered by previous researchers. Therefore, the current study objective is to investigate the usage of TikTok in the education context. The result of current study shows that the TikTok platform could have a significant positive impact in education as its collapse positively affects life of students as well.
29 April 2025 in Semarak International Journal of Applied Sciences and Engineering Technology
The contemporary landscape witnesses a rapid evolution in the utilization of Artificial Intelligence (AI), observable across diverse sectors and industries. One of the most widely recognized AI technologies is ChatGPT. Like other AI-based technologies, ChatGPT is extensively used in various applications at both individual and organizational levels. However, what is concerning is the trend of using ChatGPT technology without understanding its fundamentals. Therefore, this study focuses on unraveling the basic knowledge of this highly advanced platform, ChatGPT. The findings of this study are benefiting many parties, especially individuals interested in using this platform. These benefits are not only limited to the community but also contribute to the body of knowledge by providing insights into the fundamental aspects of this platform. The study's positive outcomes will contribute to forming a community layer with a deeper understanding of ChatGPT and improved readiness prior to its utilization.
12 September 2025 in Journal of Advanced Research in Computing and Applications
Nowadays, it is undeniable that the world is undergoing a significant phase of adopting artificial intelligence (AI) technology. As a result, the use of AI has been rapidly increasing across the globe. This trend is generally seen as a positive development, as AI technology offers numerous benefits to society and nearly every type of organization, including businesses. One clear advantage is the ability to disseminate information efficiently to users of AI technology. However, the evolution of AI does not stop here. The next wave of technological advancement is expected to involve Artificial Superintelligence. At present, relatively this technology has not yet been widely introduced to society, but it is likely that we will gradually move in this direction. It is well understood that any new technology takes time to be fully accepted and adopted. To help narrow the gap in adopting this emerging technology, this study focuses on how businesses can prepare themselves for the arrival of super intelligence. More specifically, the study concentrates on the marketing aspect. The findings of this research will be valuable not only for businesses but also for a wide range of organizations. Individuals, too, may eventually benefit from this technological advancement.
9 October 2024 in Journal of Advanced Research in Applied Sciences and Engineering Technology
The emergence of technology today has an impact on many aspects of our daily lives. This impact is not limited to individuals but can be said to be overall, involving many parties, including areas related to universal well-being. In the context of this study, the well-being of the people refers to cancer awareness. Another important element related to increasing awareness is the use of marketing elements. However, the focus of this study is not limited to these two elements alone but also includes one more element that is currently a hot topic, which is artificial intelligence. In other words, this study examines how these three elements interrelate to form awareness about cancer. The results show how dynamic and positive the impact of artificial intelligence is in influencing both marketing aspects and cancer awareness.