Community-based agro-ecotourism is a tourism activity that utilizes the agricultural, natural, and cultural potential of environmentally friendly rural communities as tourism objects whose management is carried out by the local community. This study analyzes the sustainability and sensitivity of attributes that affect community-based agro-ecotourism in West Java. The study used a survey method of 237 agro-tourism actors spread across five tourist villages. The five tourist villages were selected purposively to represent the diversity of agricultural commodities and the zoning of West Java’s strategic crossroads. Data were analyzed using Multi-Dimensional Scaling in the Rapid Appraisal-agro-ecotourism technique (Rap-Agro-ecotourism). The results showed that community-based agro-ecotourism in West Java was sufficiently sustainable. The social dimension sustainability index has the highest score, while the technology dimension sustainability index has the lowest score. The most sensitive attributes affecting the sustainability of community-based agro-ecotourism in West Java are the number of tourist visits, availability of transportation facilities and infrastructure, cooperation with outsiders, preservation of agricultural businesses, waste management, and cultural arts festivals. This study contributes to the sustainability of community-based agro-tourism comprehensively through economic, social, cultural, institutional, ecological, and technological dimensions, so it is expected that adding literature on agro-ecotourism and become input material in the formulation of agro-ecotourism-based rural development policies, especially in West Java.

Lebakmuncang is a tourism village in Ciwidey, Bandung, West Java, Indonesia, which has potential for natural and cultural resources supporting agro-tourism development. In recent years there has been a decline in tourist visits. The research objectives were to analyze the agro-tourism potential, to analyze visitor’s perceptions of the attractiveness of agro-tourism and agro-tourism development strategies. The research design used descriptive quantitative. Fifty tourists were selected by accidental sampling, and ten informants were selected purposively. Data analysis technique used Likert scale and SWOT matrix. The results showed Lebakmuncang village has variety agricultural commodities, dairy farming, and coffee processing business that have potential to support agro-tourism development; visitors’ perceptions of attraction and ancillary services was excellent. Visitors’ perception of amenities and accessibility was good. Strategies that can be carried out in developing agro-tourism are: (1) increasing community involvement, (2) adding animal husbandry attractions and coffee processing in tour packages, (3) adding supporting facilities that are not yet available, (4) synchronizing agro-tourism development programs with stakeholders, (5) training human resources in internet technology-based tourism management, (6) partnerships in promotion and marketing with travel agents, (7) improving service quality, (8) creating community-based and sustainable agro-tourism branding, and (9) promotional cooperation with other tourist objects..

Desa wisata merupakan salah satu produk wisata alternatif yang diharapkan dapat memberikan dorongan bagi pembangunan perdesaan yang berkelanjutan dalam upaya membuka lapangan pekerjaan, menjaga kelestarian budaya lokal sekaligus mempertahankan kelestarian lingkungan. Pemberdayaan masyarakat melalui industri kreatif berbasis sumberdaya lokal dan pengemasan homesatay menjadi salah satu faktor dalam menunjang pengembangan desa wisata. Tujuan dari kegiatan Pengabdian pada masyarakat ini adalah untuk meningkatkan partisipasi masyarakat dalam pengembangan desa wisata. Metode yang dilakukan adalah kualitatif deskriptif melalui model pendekatan Focus Group Dsicution (FGD) dan teknologi transfer (TT). Guna mencapai tujuan tersebut kegiatan yang dilakukan adalah penyuluhan potensi dan peluang ekonomi kreatif penunjang wisata serta penyuluhan dan pendampingan pondok wisata (homestay). Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan minat masyarakat dalam memanfaatkan sumberdaya lokal melalui industri kreatif serta penyediaan homestay dalam menunjang aktifitas desa wisata. Terdapat kendala pengembangan industri kreatif di desa wisata Pakualam yaitu permodalan, keterampilan SDM, teknologi produksi, pemasaran dan dukungan pemerintah. Sedangkan penyediaan homestay memiliki kendala dalam hal keterbatasan ruangan, fasilitas pendukung yang kurang lengkap, serta kurangnya keterampilan dalam pengelolaan homestay. Faktor pendorong keberhasilan industri kreatif dan homestay adalah terdapatnya dukungan dari aparat desa, partisipasi aktif warga masyarakat yang dilatar belakangi oleh motivasi kuat untuk bertahan hidup pasca pengenangan waduk Jatigede dan peluang semakin berkembangnya wisata di kawasan waduk Jatigede.

KAJIAN POTENSI EKOWISATA DALAM MENUNJANG PENGEMBANGAN WILAYAH PADA SUB DAS CIKANDUNG DAN KAWASAN GUNUNG TAMPOMAS KABUPATEN SUMEDANG

Agro-ecotourism is a tourism development activity in a location with ecological and agricultural advantages, leading to business utilization to generate economic value. Agro-ecotourism in West Java has a selling point in the form of natural potential, agriculture, arts, handicrafts, to the traditional culinary processing typical of the village. This research aims to analyze the sustainability level and the sensitive factors or attributes that affect the level of sustainability of community-based agro-ecotourism in West Java. The study used a survey method on 237 agritourist actors. Data were analyzed using Multi-Dimensional Scaling in the Rapid Appraisal-Tourism technique. The study results show that community-based agro-ecotourism in West Java is quite sustainable (57.07). This study analyzed sustainability through economic, social, cultural, institutional, ecological, and technological dimensions. The social dimension has the highest value because agriculture-based village tourism is carried out in the community. Meanwhile, the lowest value is the technology dimension. The availability of infrastructure influenced the value obtained and means of transportation as well as environmentally friendly farming techniques.

Industri kecil pangan merupakan salah satu potensi pengerak perekonomian di perdesaan karena dapat menciptakan nilai tambah dan peluang kesempatan kerja. Menciptakan inovasi pada industri kecil pangan adalah hal yang sangat penting untuk meningkatkan daya saing dan nilai penjualan. Penggunaan sistem informasi pemasaran dapat membantu pelaku industri kecil pangan dalam membuat alternatif pemasaran guna meningkatkan volume penjualan. Kegiatan penyuluhan inovasi produk dan pemasaran on line di Desa Gunung Manik merupakan wujud dari penerapan teknologi yang ada pada UndangUndang Nomor 12 Tahun 2012 tentang Pendidikan Tinggi, sehingga diharapkan dapat meningkatkan pendapatan masyarakat desa. Inovasi yang dilakukan meliputi penambahan varian rasa , bentuk dan pengemasan produk ladu. Selain Pelatihan hal lain yang dibutuhkan oleh warga masyarakat adalah media yang membantu dalam memasarkan produk melalui sistem informasi pemasaran dan media sosial seperti Web penjualan, facebook, instagram dan twitter. Materi penyuluhan yang diberikan pada kegiatan PPM ini adalah motivasi dan mental kewirausahaan, inovasi produk dan pengemasan, pemasaran online, sosialisasi keamanan pangan dan tatacara pengajuan sertifikasi P-IRT. Faktor pendorong keberhasilan program adalah adanya dukungan aparat desa dan partisipasi aktif warga masyarakat desa Gunung Manik.