Small- and medium-sized enterprises (SMEs) have faced criticism for their use of adversarial and deceptive marketing communication practices, which present challenges to ethical and sustainable development. This study aims to examine the factors influencing ethical marketing communication and their impact on value creation. With a robust dataset comprising responses from 183 participants and an impressive 85% response rate, structural equation modeling through ADANCO was employed to analyze the influence of each ethical communication factor on value creation. The findings reveal a positive relationship between ethical communication and value creation, benefiting all stakeholders involved. Moreover, the study emphasizes the importance of adhering to ethical principles and establishing mutually beneficial agreements with stakeholders to achieve successful outcomes in ethical communication. These findings underscore the significance of adopting ethical marketing communication practices to drive value creation and promote societal well-being. By incorporating ethical principles into their communication strategies, businesses can enhance their brand reputation, cultivate trust among customers, and contribute to the overall betterment of society.

Advanced Technologies are transforming the Automotive industry and the pace of innovation is accelerating at a breakneck speed. Autonomous Vehicles (AVs) incorporate many different systems and technologies and their increased computer functionality and connectivity lead to enormous cybersecurity risk. The aim of this research is to explore the significant factors that influence cyber threats on AVs and to examine their level of importance. Partial Least Squares path modeling was preferred for research studies for its flexible modeling and identifying key drivers. The data analysis was carried out using ADANCO 2.0.1 to develop and evaluate the structural model and the causal relationships between the variables. Correlation of in-vehicular network vulnerabilities with trust and the correlation between the “workload of the driverless system” with cyber-attacks and cyber threats to AVs are two relations but have not been touched upon in previous studies. In this research, a modified framework is proposed based on the Cyber Cycle and integrated model of Diamond Model of Intrusion Analysis with the Active Cyber Defense Cycle.

Purpose: Social media has fundamentally changed the leisure travel behavior of Singapore residents. The purpose of this paper is to focus on Facebook and its impact on travel behavior. The study focuses on Singapore residents. Design/methodology/approach: A total of 16 input and five output variables were tested, with a sample of 203 Facebook users residing in Singapore. Primary data modeling was done using ADANCO, a structural equation modeling tool that uses composite modeling approach for hypothesis testing. The analysis performed an estimated structural model and then determined the best model fit by measuring reliability, validity and path analysis and estimating model parameters. Findings: Research findings indicate that Facebook has had a strong behavioral influence on the frequency of travel, itinerary planning and social sharing, while it had no impact during the destination-selection stage of travel planning. Originality/value: Facebook’s influence on leisure travel behavior confirms the theory of planned behavior proposed by Icek Ajzen. From Facebook’s perspective, the outcome of this study is helpful in recommending the best use of the platform for destination providers.

This study reveals the importance of package design and brand in the choice of over-the-counter (OTC) analgesic. Various packages for analgesic products were tested on 40 respondents and autonomic body reactions were measured. The product tested was private Australian brands of Paracetamol from Coles and Woolworth, Priceline, a chemist brand, Herron a local brand and finally the well-known global brand Panadol. Eye tracking, facial expression analysis as well as Galvanic Skin response were found in strong correlation with respondent preference and purchasing intention. A heat map analysis for each package reveals that for most of the products the focus was not on the price. Time to First Fixation (TTFF) revealed that the eye fixation on price came last with the time spent looking at the price was low as compared to the time spent on the other areas of the packaging and this for both males and females. For most of the drugs, the focus (time spent) is majorly on the brand name and the benefits and tablet usage information.