Woon Kian Chong

Dr. Woon Kian Chong


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 July 2020 in International Journal of Production Research
Verified
Journal Article
Closed access
YHYu Han
Yu Han
WCWoon Kian Chong
Woon Kian Chong
DLDong Li
Dong Li
Research on supply chain resilience (SCRE) capabilities and its performance measurement has been growing in recent years. However, the investigation of these concepts has primarily been conducted independently despite the interdependence of these concepts. A systematic literature review of 153 papers was conducted based on the principles of rigour, transparency and replicability required by the methodology. For the first time, we structurally reviewed the 11 SCRE performance metrics categories and its capabilities in SCRE Capabilities-Performance Metrics Framework (SCPM) developed based on the three resilience dimensions (readiness, response and recovery). The framework enables researchers to seek fundamental knowledge and to pursue further research regarding SCRE assessment. This study also provides practical value offering a guidance for decision-makers considering the trade-off among different capabilities and performance metrics.

28 July 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
WCWoon Kian Chong
Woon Kian Chong
NPNitin Patwa
Nitin Patwa
Small- and medium-sized enterprises (SMEs) have faced criticism for their use of adversarial and deceptive marketing communication practices, which present challenges to ethical and sustainable development. This study aims to examine the factors influencing ethical marketing communication and their impact on value creation. With a robust dataset comprising responses from 183 participants and an impressive 85% response rate, structural equation modeling through ADANCO was employed to analyze the influence of each ethical communication factor on value creation. The findings reveal a positive relationship between ethical communication and value creation, benefiting all stakeholders involved. Moreover, the study emphasizes the importance of adhering to ethical principles and establishing mutually beneficial agreements with stakeholders to achieve successful outcomes in ethical communication. These findings underscore the significance of adopting ethical marketing communication practices to drive value creation and promote societal well-being. By incorporating ethical principles into their communication strategies, businesses can enhance their brand reputation, cultivate trust among customers, and contribute to the overall betterment of society.

5 April 2022 in Industrial Management & Data Systems
Verified
Journal Article
Closed access
TYTan Yang
Tan Yang
JXJiyao Xun
Jiyao Xun
WCWoon Kian Chong
Woon Kian Chong
Purpose: Electronic commerce (EC) strategy – performance logic has gained significant popularity in the literature, particularly from the resource-based view (RBV) of theoretical underpinning. However, such an obsession of focusing on organizations' complementary resources has been increasingly challenged, which has pressed the RBV to examine the possibility of external factors that can also impact firm performance. In this study, the authors shed light on the firm's external readiness—defined as the extent to which a firm's customers and suppliers perceive EC as important—in the relationship between SME's complementary resources and firm performance.Design/methodology/approach: The authors employed a refined data set based on the British EC Award database, in which the authors sampled 430 British SMEs' senior managements and examined how EC investments made by the SMEs influenced firm performance, and how their external readiness moderated this main relationship.Findings: The results showed that, in line with the RBV perspective, SMEs' complementary business resources and human resources both had strong and direct impacts on the firm performance. They were also strongly mediated by EC functionality. In addition, SMEs' external readiness moderated the relationship between human resources and firm performance and that of EC functionality on firm performance.Originality/value: The findings contribute to RBV theory building by extending earlier research on the role of technology as performance enablers for SMEs and shed light on the often-overlooked role of SMEs' external readiness.

21 November 2023 in International Journal of Operations & Production Management
Verified
Journal Article
Closed access
YHYu Han
Yu Han
ATAnna Yumiao Tian
Anna Yumiao Tian
WCWoon Kian Chong
Woon Kian Chong
ACAlain Yee Loong Chong
Alain Yee Loong Chong
APAntony Paulraj
Antony Paulraj
Purpose: The purpose of this paper is to provide small and medium-sized enterprises (SMEs) in emerging markets with an updated Purchasing Portfolio Matrix (PPM) specifically for international sourcing. This data-driven PPM matrix is designed to provide a dynamic and process perspective that can help SMEs survive the disruptions caused by emergency situations such as the global COVID-19 pandemic.Design/methodology/approach: This research reports on qualitative interviews with experienced informants from 15 SMEs in the manufacturing industry. The authors follow process-based research using a combination of retrospective and real-time case study approaches to gradually unveil the dynamics in segmentation and sourcing strategies in the international sourcing context during the COVID-19 pandemic.Findings: The findings reveal the dynamics of segmentation and international sourcing strategies during global disruptions and unpack the underlying logic behind the dynamics that is specific to SMEs in emerging economies.Originality/value: Existing literature on PPM predominantly focuses on static and normal sourcing circumstances. This paper addresses this gap by adopting a dynamic approach to study how sourcing strategies of SMEs from emerging economies evolve in a highly volatile environment from an international sourcing perspective.

16 March 2021 in Industrial Management & Data Systems
Verified
Journal Article
Closed access
WCWoon Kian Chong
Woon Kian Chong
ZMZhuang Ma
Zhuang Ma
Purpose: This paper attempts to identify key factors (i.e., personalization, privacy awareness and social norms) that affect user experiences (UXs) of mobile recommendation systems according to the user involvement theory (push-based and pull-based) and their relationships.Design/methodology/approach: The study is based on an online survey with students from an international business school located in southwestern China. The sample population for the study included randomly selected 600 university students who are active mobile phone users. A total of 470 questionnaires were returned; 456 were valid (14 were invalid due to the incompleteness of their responses), providing a response rate of 65%.Findings: Social norms have the largest impact on user experience quality, followed by personalization and privacy awareness. User involvement in mobile recommendation systems has mediating effects on the above relationships, with larger effects on pull-based systems than on push-based systems.Originality/value: This study provides an integrated framework for researchers to measure the effects of social, personal and risk factors on the quality of user experience. The results enrich the literature on user involvement, mobile recommendation systems and UX. The findings provide significant implications for both retailers and developers of mobile recommendation systems.

4 April 2023 in Industrial Management & Data Systems
Verified
Journal Article
Open access
PDF file
LCLujie Chen
Lujie Chen
WCWoon Kian Chong
Woon Kian Chong
GLGuoquan George Liu
Guoquan George Liu
Guest editorial: The role of Industry 4.0 in enabling circular economy - Author: Lujie Chen, Woon Kian Chong, Guoquan Liu