At the Singapore Campus of the SP Jain School of Global Management, Dr. Woon Kian Chong (also known as Tristan) holds the position of Professor and Area Head of Marketing. His research interests focus on digital marketing, marketing analytics, and the application of topological data analysis. Tristan's research has been featured in top-tier publications such as the Tourism Management, Journal of Marketing Management, and the International Journal of Production Research. He has also presented at prestigious management and information systems conferences such as AOM and ICIS. As a Visiting Scholar, Tristan has conducted research at the National University of Singapore (Singapore), Deakin University (Australia), Heriot Watt University (UK), and the South University of Science and Technology (China). Furthermore, Tristan is an Associate Editor for the Industrial Management & Data Systems journal.
At the Singapore Campus of the SP Jain School of Global Management, Dr. Woon Kian Chong (also known as Tristan) holds the position of Professor and Area Head of Marketing. His research interests focus on digital marketing, marketing analytics, and the application of topological data analysis. Tristan's research has been featured in top-tier publications such as the Tourism Management, Journal of Marketing Management, and the International Journal of Production Research. He has also presented at prestigious management and information systems conferences such as AOM and ICIS. As a Visiting Scholar, Tristan has conducted research at the National University of Singapore (Singapore), Deakin University (Australia), Heriot Watt University (UK), and the South University of Science and Technology (China). Furthermore, Tristan is an Associate Editor for the Industrial Management & Data Systems journal.