Collision avoidance has been widely researched in the field of intelligent vehicles (IV). However, the majority of research neglects the individual driver differences. This paper introduced a novel personalized collision avoidance control (PCAC) strategy for IV based on driving characteristics (DC), which can better satisfy various scenarios and improve drivers’ acceptance. First, the driver’s DC is initially classified into four types using K-means clustering, followed by the application of the analytic hierarchy process (AHP) method to construct the DC identification model for the PCAC design. Then, a novel PCAC is integrated with a preview-follower control (PFC) module, an active rear steering (ARS) module, and a forward collision control (FCC) module to ensure individual requirements and driving stability. Moreover, simulations verified the validity of the developed PCAC in terms of path tracking, lateral acceleration, and yaw rate. The research results indicate that DC can be identified effectively through APH, and PCAC based on DC can facilitate the development of intelligent driving vehicles with superior human acceptance performance.