The sustained and rapid growth of China's economy has led to the improvement of Chinese living standards. This, in turn, has led to the adoption of the lifestyles of health and sustainability (LOHAS) by many Chinese middle-class consumers. In pursuit of a higher quality of life, these consumers have shown a growing interest in eco-friendly products, including eco-friendly children's furniture. Using a structured questionnaire distributed to a sample of 320 consumers in two Chinese metropolitan cities (Shanghai and Shenzhen) in 2013, this study examined consumer stated willingness-to-pay (WTP) a price premium for eco-friendly children's furniture. Results indicate that 98 percent of respondents would be willing to pay a premium for such products. Of these respondents, 53 percent of them stated a WTP of no greater than 10 percent, while 45 percent of them stated a WTP of more than 10 percent. Results of an ordered probit model suggest significant correlations between respondent WTP and their marital status, education level, LOHAS orientation, and environmental perceptions. The findings of this study can serve as a useful reference for policy makers, furniture producers, and wood material suppliers that are currently planning to enter eco-friendly markets where price premiums might exist.

Scientific and moderate exercise is an effective remedy to boost the immune system and minimize the risk of infection in coronavirus disease 2019 (COVID-19) epidemic period. In this context, social media platforms play an essential role in communicating scientific fitness at home. Based on the integrated analysis of communication, physical geography, and health geography, this article takes short fitness-based videos on TikTok as the research object and comprehensively uses text analysis, mathematical statistics, and spatial analysis to reveal the characteristics of communication elements, fitness preferences, and the spatiotemporal evolution of these short videos, and to explore the communication mechanism and optimization path of short videos. The results show that: (1) the communication information focusing on “fighting against the epidemic and keeping fit at home” is made into short videos by female youth. Through the communication channels mainly composed of texts, pictures, and audio, the communication subjects carry out multilevel interactive communication with the communication objects; (2) fitness preferences are mainly composed of dances, unarmed fitness, and fitness with equipment; (3) from the perspective of time, taking February 20 as the node, the daily number of released short videos shows a trend of “increase before decrease”; from the perspective of space, the distribution is significantly unbalanced across provinces, and the direction is not apparent; and (4) this article explores the communication mechanism and targeted optimization countermeasures of short fitness-based videos on TikTok in China's COVID-19 epidemic period.