This paper aims to examine the key factors influencing driving risk perception in Iran. We conducted separate surveys for two groups of Iranian drivers, namely passenger car drivers and truck drivers. In order to assess driving risk perception, respondents were asked what they think about their Probability of Having a Road Accident (PHRA) and if they eventually have an accident as a driver, what they think about the Probability of it being Fatal or causing Severe Injury (PFSI). A Bivariate Ordered Probit model, which considers the possible correlation between PHRA and PFSI, was developed to explain the observed driving risk perception using type of vehicle, driving experience, socio-demographic information, and driving behaviour. According to the results, vehicle type, vehicle age, driving experience, sleep quality, at-fault accidents over the past three years, vehicles safety-related equipment, and education level have significant effects on driving risk perception (p-value < 0.05). In addition, this paper compares the driving risk perception of truck and passenger car drivers. The results show that truck drivers have a higher perception of PHRA and PFSI compared with passenger car drivers (p-value < 0.05). The results may convince policy-makers to consider the characteristics of the two categories of drivers when designing regulations.

ObjectiveImplementing usage-based insurance (UBI) schemes captured the attention and has found a better practical foundation, thanks to the presence of probes for recording the driving and traveling data. The UBI is believed to provide an incentive measure through premium discounts for correcting driving and traveling behavior. However, the success of UBI implementation is dependent on different factors including the presence of alternative insurance plans, the level of privacy concerns among society, and the amount of trust within the society. Therefore, designing proper discount schemes which affect UBI acceptance by drivers and its profitability for government and insurance companies differs across countries and different scenarios. We aim to investigate the profitability of UBI Pay-As-You-Speed in Iran with a focus on the government and insurance companies. This study will be beneficial for policymakers seeking to understand the potential impact of UBI Pay-As-You-Speed in Iran.MethodsThe research is conducted on a synthesized population with acceptance and accident frequency models based on a self-reported survey. We assumed six UBI schemes based on previous research. The acceptance model is a logit discrete choice model and the accident frequency is based on Poisson regression. Costs of crashes are estimated based on one-year data of the Central Insurance company in Iran. After models' estimation, the simulated population is used to estimate the resultant profit of private insurance companies and government.ResultsIt is found that the scheme with no premium discount and no rental prices for the required monitoring device, results in the highest revenue for the government. Moreover, with an increase in the probe penetration rate, the profitability of the government increases with a greater reduction in crashes. However, this trend is not observed for insurance companies because the cost of the monitoring device and premium discounts offset the profits gained from prevented crashes.ConclusionThe presence of the government as a main actor in facilitating the implementation of UBI schemes is essential or private insurance companies would be reluctant to provide these schemes to customers.

In 2018, Iran witnessed approximately 21,000 fatalities resulting from road accidents, ranking it as the fifth leading cause of death across all age groups. These incidents carry substantial economic and social burden for the nation, claiming more than 5% of its GDP. Human behavior emerges as a significant contributing factor to high-risk driving offenses. It has been proposed that by influencing general deterrence, a rigorous defense can be established against such violations. Various theories posit that by reinforcing or diminishing influential factors, general deterrence perception can be molded, presenting a potential avenue for an effective deterrent against traffic infractions. This study examines deterrence perceptions prevailing among the public in Iran regarding the enforcement of traffic laws. Employing Structural Equation Modeling (SEM), we delve into the intricate relationships between variables, allowing for a comprehensive exploration of the factors influencing general deterrence. The study draws on the data derived from a survey comprising 548 questionnaires for modeling purposes. An innovative concept, private sector enforcement, is introduced and incorporated into the questioning and modeling process. The findings reveal that socioeconomic status (p-value<0.01), police enforcement (p-value<0.05), private sector enforcement (p-value<0.05), specific deterrence (p-value<0.01), and the use of technology (p-value<0.01) have direct and indirect impacts on the general deterrence perception of drivers.

Adaptive cruise control (ACC) is a technology that can reduce fuel consumption and air pollution in the automotive industry. However, its availability in Iran is low compared to industrialized countries. This study examines the acceptance and willingness to pay (WTP) for ACC among Iranian drivers. Data from an online survey of 453 respondents were analyzed using the Technology Acceptance Model (TAM) and an ordered logit model. The results show that perceived ease of use and perceived usefulness affect attitudes toward using ACC, which in turn influence behavioral intentions. The logit model also shows that drivers who find ACC easy and useful, who have higher vehicle prices, and who are women with cruise control (CC) experience are more likely to pay for ACC. To increase the adoption of ACC in Iran, it is suggested to target early adopters, especially women and capitalists, who can influence others with their positive feedback. The benefits of ACC for traffic safety and environmental sustainability should also be emphasized.