Heather Yeatman

Dr. Heather Yeatman

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Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 April 2019 in Nutrients
Verified
Journal Article
Open access
PDF file
RSRachel Smith
Rachel Smith
Bridget KellyBridget Kelly
Bridget Kelly
HYHeather Yeatman
Heather Yeatman
EBEmma Boyland
Emma Boyland
Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used. Five electronic academic databases were searched using key terms for primary studies (both quantitative and qualitative) published up to September 2018; 71 eligible articles were identified. Significant detrimental effects of food marketing, including enhanced attitudes, preferences and increased consumption of marketed foods were documented for a wide range of marketing techniques, particularly those used in television/movies and product packaging. Together, these studies contribute strong evidence to support the restriction of food marketing to children. However, the review also signposted distinct gaps: Firstly, there is a lack of use of qualitative and physiological methodologies. Secondly, contemporary and sophisticated marketing techniques used in new media warrant increased research attention. Finally, more research is needed to evaluate the longer-term effects of food marketing on children’s weight.

19 April 2014 in Maternal and Child Health Journal
Verified
Journal Article
Closed access
PDF file
CLCatherine Lucas
Catherine Lucas
Karen CharltonKaren Charlton
Karen Charlton
HYHeather Yeatman
Heather Yeatman

29 January 2018 in Nutrients
Verified
Journal Article
Open access
PDF file
LBLimin Buchanan
Limin Buchanan
Bridget KellyBridget Kelly
Bridget Kelly
HYHeather Yeatman
Heather Yeatman
KKKishan Kariippanon
Kishan Kariippanon
The marketing of unhealthy commodities through traditional media is known to impact consumers’ product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people’s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products on young people’s (12 to 30 years) attitudes, intended and actual consumption were reviewed. 28 relevant studies were identified. Significant detrimental effects of digital marketing on the intended use and actual consumption of unhealthy commodities were revealed in the majority of the included studies. Findings from the qualitative studies were summarized and these findings provided insights on how digital marketing exerts effects on young people. One of the key findings was that marketers used peer-to-peer transmission of messages on social networking sites (e.g., friends’ likes and comments on Facebook) to blur the boundary between marketing contents and online peer activities. Digital marketing of unhealthy commodities is associated with young people’s use and beliefs of these products. The effects of digital marketing varied between product types and peer endorsed marketing (earned media) may exert greater negative impacts than owned or paid media marketing.

15 March 2021 in Nutrients
Verified
Journal Article
Open access
PDF file
Norhasmah SulaimanNorhasmah Sulaiman
Norhasmah Sulaiman
HYHeather Yeatman
Heather Yeatman
JRJoanna Russell
Joanna Russell
LLLehShii Law
LehShii Law
Living free from hunger is a basic human right. However, some communities still experience household food insecurity. This systematic literature review explored different aspects of household food insecurity in Malaysia including vulnerable groups, prevalence, risk factors, coping strategies, and the consequences of food insecurity. The review followed the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines. Thirty-three relevant articles were selected from scientific databases such as CINAHL, Pubmed and Google Scholar, scrutiny of reference lists, and personal communication with experts in the field. The prevalence of household food insecurity in Malaysia was unexpectedly reported as high, with affected groups including Orang Asli, low-income household/welfare-recipient households, university students, and the elderly. Demographic risk factors and socioeconomic characteristics included larger household, living in poverty, and low education. Coping strategies were practices to increase the accessibility of food in their households. Consequences of household food insecurity included psychological, dietary (macro- and micronutrient intakes), nutritional status, and health impacts. In conclusion, this review confirmed that household food insecurity in Malaysia continues to exist. Nevertheless, extensive and active investigations are encouraged to obtain a more holistic and comprehensive picture pertaining to household food security in Malaysia.


1 March 2021 in Women and Birth
Verified
Journal Article
Closed access
SMShahla Meedya
Shahla Meedya
KWKhin Than Win
Khin Than Win
HYHeather Yeatman
Heather Yeatman
KFKathleen Fahy
Kathleen Fahy
KWKaren Walton
Karen Walton
EHElizabeth Halcomb
Elizabeth Halcomb