The marketing of unhealthy commodities through traditional media is known to impact consumers’ product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people’s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products on young people’s (12 to 30 years) attitudes, intended and actual consumption were reviewed. 28 relevant studies were identified. Significant detrimental effects of digital marketing on the intended use and actual consumption of unhealthy commodities were revealed in the majority of the included studies. Findings from the qualitative studies were summarized and these findings provided insights on how digital marketing exerts effects on young people. One of the key findings was that marketers used peer-to-peer transmission of messages on social networking sites (e.g., friends’ likes and comments on Facebook) to blur the boundary between marketing contents and online peer activities. Digital marketing of unhealthy commodities is associated with young people’s use and beliefs of these products. The effects of digital marketing varied between product types and peer endorsed marketing (earned media) may exert greater negative impacts than owned or paid media marketing.
1 October 2018 in Journal of Nutrition Education and Behavior
Objective: This study aimed to explore the nature and extent of, and level of user‐engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the data that were extracted from the online media pages of nine energy drinks, including posts on Facebook, YouTube, Twitter, and content of websites and advergames. Results: Four main themes were derived from the 624 textual and visual elements of digital marketing content of energy drink brands, including online social connectivity, desired social identity, enhancement of performance and enhancement of mood. Conclusions: Energy drinks were popular on digital platforms, as evidenced by the large volume of user‐engagement (e.g. ‘likes’ and ‘comments’) especially on social networking sites. Energy drink brands appear to target young people, given that the marketing appeals are likely attuned with young people’s desires or aspirations. Implications for public health: To counter the effects of digital marketing on young people’s health, regulations are needed to safeguard adolescents and young adults, as well as younger children, and consideration should be given to including all forms of marketing communication platforms, including the internet.
Hanging is a common method of suicide in several countries. Even as global suicide rates decrease, there is no evidence of suicides by hanging declining. There is limited research by type of hanging, and only a few papers present suicide by hanging from ceiling fans. Our paper proposes a research agenda that will: specify the size of the problem of hanging by ceiling fan (Stage 1: Surveillance), use standard engineering product development processes to modify ceiling fans for reducing their lethal capacity (Stage 2: Design Testing and Redevelopment), and examine the resulting beta- and release-build fans for safety and potential to reduce suicide in community samples (Stage 3: Evaluation).
25 January 2022 in Information, Communication & Society
A remote Aboriginal community has adopted the online digital landscape in today's globalised culture and the free market. At the same time, their lives intertwine with a predominantly white Australian affluent neighbourhood on their traditional lands. The development of their traditional lands by a multinational mining company extends the complexity of their traditional lifestyle into a corporate world of trade, boom and economic crisis. This interaction between the affluent mining community of non-Aboriginal residents and the intersection of the digital world made up of smartphones, and social media has flow-on effects within the community. Aboriginal self-determination persists, supported by mobile and internet technology, and involved members from the higher echelons (traditional owners) to the social outliers. This study looks within the community and between the clans. In this ethnographic study, the authors attempt to discuss the effects of social media and mobile technologies that enable power and agency. Our findings bring to the fore a different perspective, inspired by Aboriginal peoples' use of the digital landscape for collective reflexivity. For collective reflexivity to occur, all relationships, according to our generous study participants, are in a continuous cycle of deconstruction and reconstruction.