In 2015, The United Nations adopted an agenda for sustainable development in order to obtain “a shared blueprint for peace and prosperity for people and for the world now and in the future (United Nations). The United Nations has defined 17 main goals, such as ending poverty, improving health, preserving the ocean, and tackling the climate change, in order to achieve worldwide sustainable development. Sustainable development is a crucial worldwide topic that encompasses three dimensions: economic, social and environmental. Nowadays, social ecological innovation has envisaged a new prominent business model focusing on social and environmental goals to achieve sustainable development. The intent of this paper is to propose the community garden framework as a social and ecological innovation tool in order to boost sustainable development in urban areas as well as rural areas. For this purpose, an empirical analysis based on a structured interview was conducted in the area of Naples on a sample of 150 gardeners. The results of the interviews have been aggregated by using a variance and correlation analysis in order to explore to what extent the social and environmental dimensions are linked to the community gardens and to identify a pattern between community gardens and social ecological innovation. Two attributes of community gardens, that is, urbanization effects mitigation and wellness and community, were identified as having the ability to influence other community garden attributes. Thus, the paper suggests using these highly influential factors to define a social and ecological innovation strategy based on a community gardens framework.

Consumers’ purchasing choices are no longer based only on economic factors but also on ethical reasons related to environmental sustainability and food safety. However, nutritional information on food labels is underused by consumers. Often the lack or incompleteness of information available on the market obstructs the complex transition towards sustainable consumption patterns. This empirical study analysed a sample of 359 consumers from an area in Southern Italy (city of Naples) to identify homogeneous consumer clusters with respect to the assessment of the level of consumer attention to sustainable environmental, social behaviours in daily life, and also to safety attributes. The most important sources of information influencing the consumers’ choices, food safety knowledge, and future purchasing behaviour were analysed. The research sample was self-selected, and the questionnaire for the survey was administrated through a non-probability sample from a reasoned choice. The results indicate that the ideal solution is a five-cluster partition that confirms a good level of attention to intrinsic attributes, in particular food expiry, transparency of food information, food traceability, and seller confidence. In addition, the research could provide an opportunity to consider collaborative actions between policy makers and industries to increase consumer awareness of environmental attributes.

Purpose: The purpose of this paper is to ascertain the attitudes of people towards issues of food safety, food security and sustainability. For this, an empirical study was conducted on visitors to the event Milan Expo 2015. Particular attention was paid to any greater propensity to purchase products from socially responsible agri-food companies and whether the event might have contributed to enrich the baggage of their knowledge on the issues of sustainability and corporate social responsibility (CSR) and to influence future buying behaviour. Design/methodology/approach: Different groups of visiting consumers were identified through cluster analysis in order to segment and divide visitors into groups based on their approach to food safety, food security and sustainability, their willingness to pay for products from companies practising CSR, and the impact of the event on their future buying behaviour. Findings: The results showed a positive attitude of respondents towards issues of food safety, food security and sustainability in general and to the purchase of sustainable food products. However, due to shortcomings in the communication strategy used by companies attending the event, the sample of visitors did not enrich their knowledge on sustainability and CSR. The impact of Expo 2015 on future buying behaviour was far from impressive. Originality/value: The findings are particularly useful for the future development of the reputation and profitability of food companies, for the enrichment of knowledge concerning CSR-oriented food companies and to increase the price of products from socially responsible agri-food companies.

Background/Objectives: This study investigates how consumers decide to adopt alternative proteins—specifically insect-based, cultured meat, and plant-based options—as part of a transition towards environmentally sustainable diets. Building on an extended Theory of Planned Behaviour (TPB), the analysis adds personal moral norms and environmental concerns to better capture the ethical and normative drivers of food choice. Methods: Survey data from 948 residents of the Campania region (southern Italy) were analysed using partial least squares structural equation modelling (PLS-SEM) to assess the relationship among classical TPB constructs, personal moral norms, environmental concerns, and behavioural intention towards alternative protein consumption. Results: Personal moral norms emerge as the strongest predictor of behavioural intention, directly and indirectly influencing attitudes and environmental concerns. Subjective norms also affect intention, primarily by reinforcing moral norms and perceived behavioural control, although their direct impact is not significant. Classical TPB constructs show limited direct effects. Conclusions: The findings suggest that consumers’ sustainable food intentions are more strongly shaped by moral identity and the surrounding social context than by attitudes alone. The evidence supports the development of culturally sensitive strategies designed to strengthen moral and normative motivations and foster the adoption of alternative proteins.