This study aims to analyze the influence of entrepreneurial marketing, internet marketing, market orientation, and social entrepreneurship orientation on business sustainability, marketing performance, and competitiveness. A total of 235 micro-, small, and medium enterprises (MSMEs) in Jabodetabek and Sukabumi were successfully processed with SmartPLS 3 software to be analyzed using the SEM-PLS two-stage embedded approach. In micro-enterprises (MEs), the results of the analysis show that the variables of internet marketing, market orientation, and social entrepreneurship orientation have a significant positive effect on social aspects. Meanwhile, entrepreneurial marketing has a significant positive effect on environmental aspects. Furthermore, only two aspects of sustainability (economic and social aspects) have a positive effect on competitiveness and marketing performance. In another case with small and medium enterprises (SMEs), the results of the analysis show that variable market orientation has a positive effect on economic aspects and a negative effect on social aspects. While the social entrepreneurship orientation variable has a positive effect on social aspects, it has a negative effect on economic aspects. Furthermore, the economic aspects of SMEs have a positive effect on competitiveness and marketing performance. Environmental aspects have a positive effect on competitiveness, and social aspects affect marketing performance. Finally, competitiveness variables affect the marketing performance of SMEs. In general, it is necessary for the government to differentiate between MEs and SMEs because they have different business capabilities. MEs need a more social approach, while SMEs need a more economic approach in order to support their sustainability aspects.

BUMDes Cibadak Mandiri has stopped operating, so to revive it, it must be replaced by new management. The new management seeks apartner to restore and run the business. The "Dosen IPB Mengabdi" program in BUMDes Cibadak Mandiri aims to assist management in analyzing and evaluating previous management problems, determining business priorities, and motivating new management. The method used in analyzing the problem was a fishbone diagram with a participatory approach and used the brainstorming approach to determine priority business. Management, business unit leaders, and local participants attended the activity. The six main issues found were a need for more capability of human resources, capital, business partner responsibilities, unstructured organization/management, nonperforming loan, and lack of market understanding. Several alternatives were proposed by participants, such as gathering/workshops, training, looking for committed people, investors, and open recruiting volunteers. At the same time, the business priorities that should be carried out are karst mountain tourism, distribution and management of clean water (PAM), and bottled drinking water (AMDK). The methods were conducted to raise awareness of the new board and the role of related stakeholders, especially agreements in describing problems, alternative solutions, and choices of BUMDes business priorities. These processes give valuable insight into the current state of management to reactivate of BUMDes and alternatives action to tackle this situation.

Baluran National Park is one of the Indonesian interesting tour destinations to be visited by local and foreign tourists which is located in Situbondo, East Java. Promotion and condition of tourist destination components are needed to attract visitors. This research aimed to determine the effect of the promotion mix and tourist destination components on the decision to visit Baluran National Park. Primary data was taken by observation, interview with managers and also offline and online surveys. Purposive sampling with criteria minimal come in the last 2 years was used and taken of 100 respondents. The analytical method used descriptive analysis and Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study showed that from variable promotion mix (advertising, promotion selling, direct marketing, public relation) and tourist destination components (Attraction, Accessibility, Ancillary, Amenities), only 3 variables; promotion selling, Attraction and Amenities were significant affect on visitors decision to come Baluran National Park.

Growth of income, healthy awareness and population lead to increase fruit consumption. One of IPB’s successful fruit innovation is Calina papaya. The purpose of this study was to analyze the characteristics of the consumers, and the factors that influence purchases, consumer attitudes toward the attributes and the purchase decision process Calina papaya. Determination number of sampling used slovin and determination of samples used convenience sampling. Analysis methods were using descriptive analysis, factor analysis and analysis multiatribut Fishbein. The results showed that most consumers are housewives who are highly educated purchase based on the needs of nutritional benefits. Information obtained from friends and family. Consumers are satisfied with the Calina papaya. Purchasing decisions are influenced by three main factors, namely social factors and knowledge, individual factors and factors of resources. In terms of attributes, flavor, quality and hygiene products become the most important consideration in the purchase decision process.Peningkatan pendapatan, kesadaran kesehatan dan bertambahnya jumlah penduduk mendorong peningkatan konsumsi buah-buahan. Salah satu inovasi buah sukses IPB adalah pepaya Calina. Tujuan penelitian ini adalah menganalisis karakteristik konsumen, faktor-faktor yang mempengaruhi pembelian, sikap konsumen terhadap atribut serta proses keputusan pembelian pepaya Calina. Penentuan jumlah responden menggunakan pendekatan slovin dan penentuan sampel menggunakan teknik convenience sampling. Analisis data menggunakan analisis deskriptif, analisis faktor dan analisis multiatribut Fishbein. Hasil penelitian menunjukkan bahwa konsumen terbesar adalah ibu rumah tangga yang berpendidikan tinggi, membeli berdasarkan kebutuhan manfaat gizi. Informasi didapat dari teman dan keluarga. Konsumen merasa puas terhadap pepaya Calina. Keputusan pembelian dipengaruhi oleh tiga faktor utama yaitu faktor sosial dan pengetahuan, faktor individu dan faktor sumber informasi. Dari segi atribut, rasa, kualitas dan kebersihan produk menjadi pertimbangan paling penting dalam proses keputusan pembelian.

This study analyzes risks in smallholder cattle production. A household survey was carried out among 109 farmers in a village of Sekaran, one of cattle production center in Bojonegoro, East Java. The monthly average income of farmer household was Rp. 293,877 per capita and it has 2-3 cattles on average. A risk matrix was applied to plot 17 risks related to cattle and farmer households into four quadrants based on the occurrence probability and severity level. Drought, feed scarcity, cattle diseases, and farmer sickness had “high probability and severity level”, and therefore were prioritized to be addressed. The logit regression model of feed scarcity, cattle diseases showed that economies of scale significantly reduced risk of feed scarcity but it could increase risk of cattle diseases. Risk of cattle diseases could be reduced significantly by applying more intensive hygiene and treatment. A livestock pattern transformation from individually separated cages under individual farmers into an integrated or colony farm under farmer group is suggested as a risk management strategy in order to achieve economies of scale and effectively control livestock hygiene and treatment.

The development of the palm oil downstream industries is still limited eventhough various products can be made. The market acceptance becomes one of the important considerations. The research objective was to analyze the acceptance and initial price a new product of Virgin Red Palm Oil (VRPO), a kind of Red Palm Oil (RPO), one of the potential downstream palm oil products. A survey was conducted in Jakarta with African expatriate community as respondents. The samples of product VRPO with the brand of “Salmira” were given. After they tasted, they filled the questionnaire. The acceptance perception product was measured by likert scale, and initial price with the willingness to pay methods was investigated by open ended questions. The results analysed by average aprroached and optimum price used linear and logarithmic regression. This study found that product perception was very good especially in familliarity and reccomendation to buy. The new product was similar to the product available in their origin countries and when the product available, almost 90 % respondents would like to buy the product. Other results showed that packaging was preferred in 1 000 ml. The maximum willingnes to pay for 1 liter was IDR 150 000, and the minimum was IDR 20 000. The average price was IDR 70 370, and the optimum price with linear regression approached was IDR 70.809 and with the logarithmic regression approached was IDR 62.628. This study provides empirical evidence that the product is prospective eventhough it is still in the limited scope.The range willingness to pay also supports the decision maker to give the initial price.