This paper reveals an analysis of the Body Mass Index to determine the body composition and basal metabolic rate of the administrative staff at Universidad Técnica de Ambato through the creation of a mobile application called “eHealth-UTA”. This app was designed to establish the corporal condition of the study subjects. The automation of the system allowed taking real data and calculating the corporal condition according to the table established by the World Health Organization, while for basal metabolism, the formula established by Harris-Benedict was applied to suggest the daily caloric consumption based on a sedentary lifestyle that is the result of eight hours of work activities in public attention. For this purpose, this study analized a population of 99 people, from which 48 are female and 51 are male. The results obtained show that males studied have a higher rate of being overweight or obesity which is 49%, while for females it was 17%. The experiments demonstrated that technologically supported differentiated programs for integral health are necesary.

Debido a los avances de la tecnología y el impacto de la pandemia, el uso de las redes sociales se ha convertido en el principal medio de promoción y llegada al consumidor final.

The revolution in Ecuadorian shoe industry represents a big challenge because of the proliferation of imported products. This tariff advantage put the Ecuadorian entrepreneurs in a comfort zone, evidencing a stagnation in the evolution of products with differentiation strategies in opposition to globalized products. To this problem are added limiting factors such as raw materials and imported inputs. The current work studies the situation of the Ecuadorian entrepreneurs of the National Camera of Footwear in the Tungurahua province in order to know its reality and determine strengths and weaknesses of the sector and strategies to promote the productive matrix of Ecuador. The research exposes the impact that a proposed product can have from a strategic vision of differentiation through sustainability of Ecuadorian footwear.

The leather and footwear cluster in Tungurahua state has a main role in the country’s production chain, supplying 76% of the country’s tanned hides for the textile, footwear, and furniture industries, among others. The processes involved in leather tanning generate liquid, gaseous, and solid waste, the latter including the shavings from the leather trimming process, which, due to their composition and volume, are compressed and disposed of in sanitary landfills. Through Strategic Design and circular processes, as axes of change in production, new processes and strategies are established for the creation of products derived from the reuse of tannery waste; as a result, a decorative block is obtained for the design of architectural spaces with dimensions of 150 × 75 × 355 mm, 300 g in weight, and a compressive strength of 15.72 MPa. This is subjected to physicochemical tests for its validation.

Currently, the Ecuadorian footwear industry faces competitiveness problems with products that enter the country with advantages in terms of quality, design, and price, factors that have captured the preference of local consumers. The purpose of this work is to highlight the value of design in the footwear industry in Ecuador, contributing with a proposal focused on ethnic fashion, using typical and traditional Ecuadorian elements and forms as a strategy of differentiation in the generation of products with identity, which allow competitiveness within the national market and subsequently international. For this purpose, Etnika was born, a brand of traditional Ecuadorian women's casual footwear, that proposes the application of a business model focused on “slow fashion” based on a specific market study, which has shown preference in aspects that involve factors such as new materials, design ethics, eco-friendly manufacturing processes, fair trade, quality, and added value.