In 2022, it became apparent that China had officially become a nation witnessing negative population growth. Coinciding with the emergence of an aging society, the occurrence of population sustainable development has emerged as a crucial concern for society. In recent times, community-oriented elderly care has garnered prominence and materialized as a feasible pathway for confronting the matter of familial elderly care in a society with an aging populace. This study was conducted in three provincial capital cities in different regions of China. Based on the ABC theory and Maslow’s hierarchy of needs theory, and with reference to the research of relevant scholars, the study investigated consumers’ attitudes towards community elderly care services from the perspectives of health care services, housekeeping services, entertainment, catering services, etc., and put forward research hypotheses. The questionnaire was dimensionally reduced using factor analysis, and the hypotheses were tested using regression analysis. The findings validate that the delivery of medical provisions, domestic aid, recreational and culinary facilities, camaraderie, and counseling visits, along with bespoke services, substantially enhance consumer receptivity towards community-oriented elderly care provisions. As a result, these conclusions assume the role of valuable points of reference for entities engaged in furnishing such services.

In the era of a digital economy, business model innovation takes on a critical significance to the transformation of conventional manufacturing enterprises. Factors for the innovation originate from both inside and outside the manufacturing enterprises. Previous studies focused on external factors, and few on the main factors of innovation. With Chinese wooden furniture manufacturing enterprises as an example, the paper focuses on the effect of innovation subject factors on the formation and practice of business model innovation planning. It was found that employees of all ages and levels have different ideas about business model innovation practice, and learning and absorptive abilities of employees, entrepreneurship, and factors at all dimensions of enterprise culture at the organizational level play an active promoting role at different stages of business model innovation, among which enterprise culture has a regulatory effect. This study enriches the research field about the effect of innovation subjects on business model innovation behaviors, and provides reference for wooden furniture manufacturing enterprises and even conventional manufacturing enterprises to facilitate the realization of business model innovation.