Background: Sustainable procurement is about considering social and environmental factors alongside financial factors in making procurement decisions and purchasing goods and services that take into account the social, economic, and environmental impact that such purchasing has on people and communities. This study was carried out to address the effects of procurement sustainability on reverse logistics. It considered four objectives: to establish the relationship between environmental procurement sustainability and reverse logistics, to examine the relationship between economic procurement sustainability and reverse logistics, to examine the relationship between social sustainability procurement and reverse logistics, and to examine the moderating role of government policy. Methods: This study applied structural equation modeling to check the research hypotheses. A purposive sampling technique was used. A structured questionnaire was used to gather primary data. The data gathered were analyzed using descriptive and inferential analysis. The data were analyzed in SPSS version 21. The study found that environmental, economic, and social procurement sustainability has a significant and positive effect on reverse logistics. Government policy moderates the relationships between environmental, economic, and social procurement sustainability and reverse logistics. Conclusions: This study recommends that organizations team up with environmental protection agencies to produce environmentally friendly products. Social interventions that can help protect society from damage should be acknowledged. Good economic policies that ensure that organizations increase their wealth should also be acknowledged.

The article describes the step-by-step process of testing the hypothesis about the importance of the health factor in the regions’ economic growth, which determines their competitive positions. Calculations of the health development level in 22 regions of Ukraine were carried out, according to which those regions were divided into four clusters. The regions’ integrated index of competitiveness was evaluated. The obtained taxonomic indicator allowed dividing the analysed regions into four groups according to their integral values of competitiveness. At the next stage, there were used several criteria for checking the data by groups for normality of distribution using the Shapiro-Wilk test and the Levin method, which made it possible to confirm the presence of the heteroscedasticity phenomenon of the variances of the compared groups of regions. To confirm a connection between the level of regions’ health development and their competitiveness, a one-factor parametric ANOVA analysis, supported by Tukey's post hoc test, was carried out, which revealed a dependence between almost all groups of the regions compared. The Granger test made it possible to confirm the hypothesis of a unidirectional causal relationship between the health factor and the competitive positions of a region based on the integrated level of competitiveness. The obtained results prove the need for an active work in the direction of strengthening the regional health care system and the maximum involvement of stakeholders of various levels in the strategy issues of improving the territories and supporting the system of medical and social care of the population at the level of cities and regions. The authors emphasize that for implementing an effective regional health policy, it is important to take into account the influence of factors that can restrain health development, as well as those groups of determinants capable of stimulating this development: financial and budgetary mechanisms, involvement of marketing and information tools, taking into account behavioural and institutional factors.

The primary purpose of this study is to analyze the structure and dynamics of scientific publications in the field of environmental management and social marketing in their relationship. The authors analyzed the original keywords in the field of environmental management and social marketing. They carried out the analysis of works in the Scopus scientometric database with the subsequent use of the analytics built in the database, as well as modern software for bibliometric analysis VOSviewer and SciMAT. This study included many papers published in seven languages in the field of economics and ecology (also taking into account works from the interdisciplinary category to more fully include all possible papers). Library analysis has revealed the popularity of the use of these categories with authors from different countries with research over the years. Listed six clusters of a collaboration of countries by co-authorship. The journals with the most massive citations of the analyzed categories are listed. There is a stable dynamics of the number of studies in these categories in the subperiod 2011-2016. However, current trends until 2020 show that the popularity of research, and most importantly, their relevance will remain at the peak in subsequent years. The study may be the basis for further research in the use of marketing principles to deepen the theory of environmental management.

The aim of this research is to study theoretical and practical aspects of the ecological and economic losses from the use of solid domestic waste (SDW) as energy resources in the heat power industry of Ukraine. The methodical approaches to evaluating the ecological and economic losses caused by solid domestic waste (SDW) comprise: the developed algorithm, which evaluates the ecological and economic losses in the SDW use as fuel and energy resources in comparison with basic and project variant; the investigated morphological composition of SDW in the Ukrainian regions, on the basis of which there is proposed a matrix for further calculations of the ecological and economic loss from atmospheric pollution as a result of the energy-intensive SDW combustion at the power plants by the Ukrainian regions. The efficiency of using SDW as secondary energy resources, which essentially depends on the conventional energy resources combustion, is proved. According to the chemical and morphological composition of SDW, the average amount of harmful substances by their element constituents of SDW is determined. The economic loss from the combusting 1 ton of SDW as energy resources is estimated. Reasonability of using SDW as energy resources, based on the optimal ratio between conventional resources and energy-intensive SDW through minimizing total production costs and possible ecological and economic loss, is grounded. It is proved that while estimating the ecological and economic losses, it is necessary to consider the SDW morphological composition and regional specific features regarding the location of heat and power enterprises and organized storage landfills. It is grounded that the obtained estimates of the ecological and economic losses may be used for identifying the ecological and economic evaluation of the SDW efficiency use in the heat power industry at the regional level.

This article shows the impact of the war on small and medium-sized businesses in Ukraine during the full-scale invasion of the Russian Federation, which started on February 24, 2022, and ended in September 2023. The object of the study is small and medium-sized enterprises that carry out business activities in Ukraine during a full-scale invasion. The research objective is to determine the business strategies and Internet marketing strategies used by small and medium-sized enterprises after full-scale invasion. The purpose of this study is to identify the most effective Internet marketing strategies and Internet marketing tools that helped small and medium-sized businesses survive the full-scale invasion of Ukraine by the Russian Federation and continue to grow. The study was conducted through in-depth interviews with representatives of small and medium-sized businesses from different regions of Ukraine and from different fields of activity. Based on the categorical analysis of the responses, three periods of enterprise survival were summarized according to the chronology of military and political events in the country. The relevant Internet marketing strategies of small and medium-sized enterprises are identified. Business strategies and Internet marketing strategies that helped small and medium-sized enterprises increase their pre-war economic performance are also highlighted. Certain reasons for the deep crisis of small and medium-sized enterprises are outlined. The intensity and effectiveness of the use of Internet marketing tools by small and medium-sized businesses after a full-scale invasion are determined. The peculiarity of the results is the study of Internet marketing strategies and successful business strategies of small and medium-sized enterprises during the war. The scientific novelty of thisstudy is that it classifies the periods of survival and growth of small and medium-sized enterprises and identifies the most effective Internet marketing strategies for these periods. The efficiency and intensity of using Internet marketing tools were also systematized. The results obtained in the study will help small and medium-sized enterprises overcome crisis conditions and identify areas for the effective use of digital marketing. The findings are of practical value for small and medium-sized enterprises in other countries where there is a possibility of armed conflict.