Jesheng Huang joined Chung Yuan Christian University's School of Design as an Assistant Professor in the department of Commercial Design in August 2017. Now, he is an Associate Professor since August 2023.
Professor Huang studies brand concept maps, brand extension, online branding, consumers’ purchasing decisions on product aesthetics, and social network analysis. His recent research conceptualized the design-driven ecosystem (DDE) construct and identified its characterization of ecosystem structure. Then, by taking the perspective of design-driven ecosystems, he further studied the connectivity of user innovations.
He received his B.S. in Physics from the Tamkang University and his M.B.A. from Chung Yuan Christian University. He holds a Ph.D. in International Business majoring in Marketing from the National Taiwan University. All of the above degrees he received in Taiwan. Based on these academic backgrounds, he is interested in interdisciplinary research.
Jesheng Huang joined Chung Yuan Christian University's School of Design as an Assistant Professor in the department of Commercial Design in August 2017. Now, he is an Associate Professor since August 2023.
Professor Huang studies brand concept maps, brand extension, online branding, consumers’ purchasing decisions on product aesthetics, and social network analysis. His recent research conceptualized the design-driven ecosystem (DDE) construct and identified its characterization of ecosystem structure. Then, by taking the perspective of design-driven ecosystems, he further studied the connectivity of user innovations.
He received his B.S. in Physics from the Tamkang University and his M.B.A. from Chung Yuan Christian University. He holds a Ph.D. in International Business majoring in Marketing from the National Taiwan University. All of the above degrees he received in Taiwan. Based on these academic backgrounds, he is interested in interdisciplinary research.