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The purpose of this study is to find the key factors of influence for the use and acceptance of Virtual Reality (VR) by tourists visiting National Parks in Costa Rica. The aim is to find whether tourists are willing to use VR to contribute to the eco-friendly performance of the area they visit and to determine whether they are willing to use VR in environmental tourism to protect flora and fauna. This study is quantitative and uses the theoretical Unified Theory of Acceptance and Use of Technology (UTAUT) Model and a survey as the research instrument to obtain data. Data analysis was carried out using a PLS-SEM statistical analysis. The data collection procedure consisted of 50 people being surveyed in the initial pre-test phase and later 455 tourists in the fieldwork phase with national or foreign people over the age of 18 who visit or have visited the national parks of Costa Rica. The results show that there is a positive relationship between eco-friendly performance and the intention to use VR technology, as well as the actual use of VR for the benefit of the environment. The UTAUT2 model was used to find the effect of eco-friendly performance on the intention to use VR, as well as the use of this technology during visits to tourist destinations. The originality of the work is in answering the question of how to develop sustainable tourism in Costa Rica with the use of VR devices and applications that also allow the conservation of flora and fauna.
Mario Rojas Sánchez; Pedro R. Palos-Sánchez; Felix Velicia-Martin. Eco-friendly performance as a determining factor of the Adoption of Virtual Reality Applications in National Parks. Science of The Total Environment 2021, 798, 148990 .
AMA StyleMario Rojas Sánchez, Pedro R. Palos-Sánchez, Felix Velicia-Martin. Eco-friendly performance as a determining factor of the Adoption of Virtual Reality Applications in National Parks. Science of The Total Environment. 2021; 798 ():148990.
Chicago/Turabian StyleMario Rojas Sánchez; Pedro R. Palos-Sánchez; Felix Velicia-Martin. 2021. "Eco-friendly performance as a determining factor of the Adoption of Virtual Reality Applications in National Parks." Science of The Total Environment 798, no. : 148990.
In recent years, the luxury market has come to face important structural changes, such as the entry of new segments into the market and the use of the Internet as a sales channel. In this context, luxury brands must understand their young consumers' perception of social value while adapting to environmental changes. This study aims to validate an up-to-date model to determine the impact of perceived value of luxury brands on consumer behavior. To validate the model, we analyze attributes of luxury brands and the value assigned to those attributes. We collect the data from a survey (n = 225) and analyze the results with partial least squares-structural equation modeling. The results show that in our up-to-date model of perceived social value of luxury brands, the social component, as the only antecedent, has a major influence on consumer behavior; the results, however, fail to support our expectations of the impact of financial and functional brand perceptions. Furthermore, we find a relationship between overall luxury brand perception and behavioral and emotional outcomes for young consumers such that companies might consequently tailor their business strategies.
Ana Reyes-Menendez; Pedro Palos-Sanchez; Jose Ramon Saura; Carmen Rodríguez Santos. Revisiting the impact of perceived social value on consumer behavior toward luxury brands. European Management Journal 2021, 1 .
AMA StyleAna Reyes-Menendez, Pedro Palos-Sanchez, Jose Ramon Saura, Carmen Rodríguez Santos. Revisiting the impact of perceived social value on consumer behavior toward luxury brands. European Management Journal. 2021; ():1.
Chicago/Turabian StyleAna Reyes-Menendez; Pedro Palos-Sanchez; Jose Ramon Saura; Carmen Rodríguez Santos. 2021. "Revisiting the impact of perceived social value on consumer behavior toward luxury brands." European Management Journal , no. : 1.
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influence tourist intention to visit a city. Satisfaction and Tourism Experience were added as external variables to the U&G model. The original Convenience construct for mobile tourism applications was changed to Mobile Convenience for this study. A survey was carried out to investigate the factors which influence tourist intention to visit a City. 261 users with different nationalities were asked about their experiences and feelings when using Runnin'City, which was the mobile tourism application used in this study. The results were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). All the relationships of U&G were supported, except for Information for Tourism Experience. Self-Expression was found to be especially relevant and was moderated by Entertainment, Information and Mobile Convenience which in turn influence Satisfaction, Tourism Experience and Intention to visit a City. The Gender and Running frequency variables were also investigated using multi-group analysis. The influence of Mobile Convenience on Satisfaction was seen to be moderated by Gender, and the relationships of Information and Entertainment on satisfaction are moderated by Running Frequency. The results obtained with the proposed changes in the U&G model will be very useful for academics and also for designers and developers of mobile tourism apps as they show the special role played by Self-Expression and Entertainment as relevant factors for the success of a mobile tourism app.
Pedro Palos-Sanchez; Jose Ramon Saura; Felix Velicia-Martin; Gabriel Cepeda-Carrion. A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications. European Research on Management and Business Economics 2021, 27, 100149 .
AMA StylePedro Palos-Sanchez, Jose Ramon Saura, Felix Velicia-Martin, Gabriel Cepeda-Carrion. A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications. European Research on Management and Business Economics. 2021; 27 (2):100149.
Chicago/Turabian StylePedro Palos-Sanchez; Jose Ramon Saura; Felix Velicia-Martin; Gabriel Cepeda-Carrion. 2021. "A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications." European Research on Management and Business Economics 27, no. 2: 100149.
This paper will present the research results for the analysis of the presence and evolution of the term Business Process Management (BPM) in the period 2000-2020 using a literature review with bibliometric analysis. This research sought to evaluate the quantity and quality of empirical support for the use of this tool in organizations. This allowed the researchers to acknowledge and confirm this discipline as an important investigation domain with great potential for helping companies achieve strategic alignment between business and information and communication technologies in the future. The Science Mapping Workflow methodology was used with database and search criteria applied to a total of 1,706 articles related to the subject, which resulted in a total of 624 articles selected for further research. This study identifies the journals that have the most publications about BPM. It concludes that the most promising perspectives are the ones related to Management, Framework and Performance. Even though, from a conceptual viewpoint, performance is the most valued perspective. Lastly, this research is of great interest for academics and professionals who hope to strengthen their knowledge about the BPM concept and find the historical path and the main authors and issues that contribute to knowledge in this scientific field.
Henry Lizano-Mora; Pedro R. Palos-Sanchez; Mariano Aguayo-Camacho. The Evolution of Business Process Management: A Bibliometric Analysis. IEEE Access 2021, 9, 51088 -51105.
AMA StyleHenry Lizano-Mora, Pedro R. Palos-Sanchez, Mariano Aguayo-Camacho. The Evolution of Business Process Management: A Bibliometric Analysis. IEEE Access. 2021; 9 (99):51088-51105.
Chicago/Turabian StyleHenry Lizano-Mora; Pedro R. Palos-Sanchez; Mariano Aguayo-Camacho. 2021. "The Evolution of Business Process Management: A Bibliometric Analysis." IEEE Access 9, no. 99: 51088-51105.
In the digital age, the global software development sector has been a forerunner in implementing new ways and configurations for remote teamwork using information and communication technologies on a widespread basis. Crises and technological advances have influenced each other to bring about changes in the ways of working. In the 70’s of the last century, in the middle of the so-called oil crisis, the concept of teleworking was defined using remote computer equipment to access office equipment and thus avoid moving around using traditional vehicles. Then from the 90s, with the advent of communications and the widespread use of the Internet, the first virtual work teams were implemented in software development companies that already had some of the important characteristics needed to work in this way, such as, cultural diversity, characterized tasks, geographical distribution of members, communication, interdependence of tasks, leadership, cohesion, empowerment, confidence, virtuality. This manuscript groups the main factors into different models proposed by the literature and also analyzes the results of a study conducted in the midst of the Covid-19 crisis on 317 software development teams that had to work in virtual teams (VT). The results of the quantitative methodology with structural equation modeling based on variance using the partial least squares route method are analyzed. The results of the research focus on some determinants that can directly affect the performance of the virtual team. A first determinant is communication in relation to the tasks. The second is trust in relation to leadership, empowerment and cohesion. The results of virtual teams provide information that can serve as a basis for future research lines for the implementation of virtual work strategies in post-pandemic work.
Victor Garro-Abarca; Pedro Palos-Sanchez; Mariano Aguayo-Camacho. Virtual Teams in Times of Pandemic: Factors That Influence Performance. Frontiers in Psychology 2021, 12, 624637 .
AMA StyleVictor Garro-Abarca, Pedro Palos-Sanchez, Mariano Aguayo-Camacho. Virtual Teams in Times of Pandemic: Factors That Influence Performance. Frontiers in Psychology. 2021; 12 ():624637.
Chicago/Turabian StyleVictor Garro-Abarca; Pedro Palos-Sanchez; Mariano Aguayo-Camacho. 2021. "Virtual Teams in Times of Pandemic: Factors That Influence Performance." Frontiers in Psychology 12, no. : 624637.
The purpose of this research study is to analyze the exploratory study of the adoption of Bitcoin cryptocurrency based on blockchain technology and its use as a means of payment in companies. This research is exploratory in nature. As such, an adoption model was investigated using the technology acceptance model (TAM) which was extended with new variables. The sample was made up of business executives from companies and commercial establishments (n = 248). Partial least squares structural equation modeling (PLS-SEM) was chosen as the analysis and evaluation technique for the model. The authors demonstrated that privacy has an important influence on perceived utility, and that trust has a very significant influence on privacy and perceived ease of use, thus indirectly affecting the intention to use cryptocurrencies.
Pedro Palos-Sanchez; Jose Saura; Raquel Ayestaran. An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives. Mathematics 2021, 9, 355 .
AMA StylePedro Palos-Sanchez, Jose Saura, Raquel Ayestaran. An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives. Mathematics. 2021; 9 (4):355.
Chicago/Turabian StylePedro Palos-Sanchez; Jose Saura; Raquel Ayestaran. 2021. "An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives." Mathematics 9, no. 4: 355.
The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the Internet. Concerned users install ad-blockers that prevent users from seeing ads and this has resulted in many companies using anti-ad-blockers. This study investigates the sociological variables that make users feel that advertising is annoying and then decide to use ad-blockers to avoid it. Our results provide useful information for companies to appropriately segment user profiles. To do this, data collected from Internet users (n = 19,973) about what makes online advertising annoying and why they decide to use ad-blockers are analyzed. First, the existing literature on the subject was reviewed and then the relevant sociological variables that influence users’ feelings about online advertising and the use of ad-blockers were investigated. This work contributes new information to the discussion about user privacy on the Internet. Some of the key findings suggest that Internet advertising can be very intrusive for many users and that all the variables investigated, except marital status and education, influence the users’ opinions. It was also found that all the variables in this study are important when a user decides to use an ad-blocker. A clear and inverse correlation between age and opinion about advertising as annoying could be seen, along with a clear difference of opinion due to gender. The results suggest that users without children use ad-blockers the least, while retirees and housewives use them the most.
Enrique Rus-Arias; Pedro Palos-Sanchez; Ana Reyes-Menendez. The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers. Informatics 2021, 8, 5 .
AMA StyleEnrique Rus-Arias, Pedro Palos-Sanchez, Ana Reyes-Menendez. The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers. Informatics. 2021; 8 (1):5.
Chicago/Turabian StyleEnrique Rus-Arias; Pedro Palos-Sanchez; Ana Reyes-Menendez. 2021. "The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers." Informatics 8, no. 1: 5.
The purpose of this research is to study gastronomy which uses quality local foods to examine the effects of the views held by tourists about the destination and the restaurants there on the loyalty of the tourist. The fieldwork was carried out in Cordoba (Spain), a city recognized as a World Heritage Site by UNESCO. The territory where this research was carried out is famous for having high quality traditional cuisine which uses quality local foods, certified as such by the Protected Designations of Origin. The methodology uses a model of structured equations to achieve the proposed objective. A structured questionnaire has been used to find the opinions of diners in renowned restaurants that serve traditional dishes made with quality local foods. The data confirmed that the image of the destination and the restaurants there positively influence the tourist intentions to recommend and return to the destination. In addition, the results of the study suggest that the tourists’ emotions are the most important factor when explaining the overall experience and tourist loyalty. The work has theoretical and practical implications, which can be used by tourism managers in new strategies to maintain gastronomic tourists by using the prestige of high-quality local foods and restaurants which serve characteristic local cuisine. The document identifies the determining factors that quality restaurants have on the loyalty of the tourist.
Ricardo D. Hernandez-Rojas; Jose A. Folgado-Fernandez; Pedro R. Palos-Sanchez. Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain). International Journal of Gastronomy and Food Science 2021, 23, 100305 .
AMA StyleRicardo D. Hernandez-Rojas, Jose A. Folgado-Fernandez, Pedro R. Palos-Sanchez. Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain). International Journal of Gastronomy and Food Science. 2021; 23 ():100305.
Chicago/Turabian StyleRicardo D. Hernandez-Rojas; Jose A. Folgado-Fernandez; Pedro R. Palos-Sanchez. 2021. "Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain)." International Journal of Gastronomy and Food Science 23, no. : 100305.
Pedro Palos-Sanchez; Jose Ramon Saura; Miguel A. Rios Martin; Mariano Aguayo Camacho. M-Health Apps: Towards a Better Understanding Intention to Use (Preprint). JMIR mHealth and uHealth 2021, 1 .
AMA StylePedro Palos-Sanchez, Jose Ramon Saura, Miguel A. Rios Martin, Mariano Aguayo Camacho. M-Health Apps: Towards a Better Understanding Intention to Use (Preprint). JMIR mHealth and uHealth. 2021; ():1.
Chicago/Turabian StylePedro Palos-Sanchez; Jose Ramon Saura; Miguel A. Rios Martin; Mariano Aguayo Camacho. 2021. "M-Health Apps: Towards a Better Understanding Intention to Use (Preprint)." JMIR mHealth and uHealth , no. : 1.
BACKGROUND An increasing number of Mobile Health Applications (m-Health apps) are becoming available to download and use on mobile devices. Even with the increase in availability and use of m-Health apps, there has still not been a lot of research into understanding the Intention to Use this kind of applications. Therefore, the purpose of this paper is to investigate a technology acceptance model that has been specially designed for primary health care applications. The proposed model is an extension of the Technology Acceptance Model (TAM), and it was empirically tested using data obtained from a survey of m-Health apps users (n = 310). The research analyzed two additional external factors: Promotion of Health and Health Benefits. The data was analyzed with PLS-SEM software and confirmed that gender moderates the adoption of m-Health apps in Spain and the explanatory capacity of the proposed model was R2 BIU =76.4%. Likewise, the relationships of the external constructs of the extended TAM model were found to be significant. The results show the importance of healthy habits developed in m-Health apps. In addition, communication campaigns for these apps should be aimed at transferring the usefulness of e-health as an agent for transforming attitudes, and as more health benefits are obtained, ease of use is greater. Also, m-Health apps could be used to predict what the behavior of patients would be in the face of recommendations to prevent pandemics, such as COVID-19 or SARS and to track users’ symptoms while they stay at home. Gender is a determining factor in how it influences the intention to use m-Health apps, so perhaps different interfaces and utilities could be designed according to gender. OBJECTIVE The purpose of this paper is to investigate a technology acceptance model that has been specially designed for primary health care applications. METHODS The proposed model is an extension of the Technology Acceptance Model (TAM), and it was empirically tested using data obtained from a survey of m-Health apps users (n = 310). The research analyzed two additional external factors: Promotion of Health and Health Benefits. The data was analyzed with PLS-SEM analysis. RESULTS The results confirmed that gender moderates the adoption of m-Health apps in Spain and the explanatory capacity of the proposed model was R2 BIU =76.4%. Likewise, the relationships of the external constructs of the extended TAM model were found to be significant. The results show the importance of healthy habits developed in m-Health apps. In addition, communication campaigns for these apps should be aimed at transferring the usefulness of e-health as an agent for transforming attitudes, and as more health benefits are obtained, ease of use is greater. CONCLUSIONS Also, m-Health apps could be used to predict what the behavior of patients would be in the face of recommendations to prevent pandemics, such as COVID-19 or SARS and to track users’ symptoms while they stay at home. Gender is a determining factor in how it influences the intention to use m-Health apps, so perhaps different interfaces and utilities could be designed according to gender. CLINICALTRIAL _
Pedro Palos-Sanchez; Jose Ramon Saura; Miguel A. Rios Martin; Mariano Aguayo Camacho. Towards a better understanding of the Intention to Use m-Health Apps (Preprint). 2021, 1 .
AMA StylePedro Palos-Sanchez, Jose Ramon Saura, Miguel A. Rios Martin, Mariano Aguayo Camacho. Towards a better understanding of the Intention to Use m-Health Apps (Preprint). . 2021; ():1.
Chicago/Turabian StylePedro Palos-Sanchez; Jose Ramon Saura; Miguel A. Rios Martin; Mariano Aguayo Camacho. 2021. "Towards a better understanding of the Intention to Use m-Health Apps (Preprint)." , no. : 1.
Background The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments have caused an unprecedented intense and rapid contraction of the global economy. In order to revive the economy, people must be able to move safely, which means that governments must be able to quickly detect positive cases and track their potential contacts. Different alternatives have been suggested for carrying out this tracking process, one of which uses a mobile APP which has already been shown to be an effective method in some countries. Objective Use an extended Technology Acceptance Model (TAM) model to investigate whether citizens would be willing to accept and adopt a mobile application that indicates if they have been in contact with people infected with COVID-19. Research Methodology: A survey method was used and the information from 482 of these questionnaires was analyzed using Partial Least Squares-Structural Equation Modelling. Results The results show that the Intention to Use this app would be determined by the Perceived Utility of the app and that any user apprehension about possible loss of privacy would not be a significant handicap. When having to choose between health and privacy, users choose health. Conclusions This study shows that the extended TAM model which was used has a high explanatory power. Users believe that the APP is useful (especially users who studied in higher education), that it is easy to use, and that it is not a cause of concern for privacy. The highest acceptance of the app is found in over 35 years old’s, which is the group that is most aware of the possibility of being affected by COVID-19. The information is unbelievably valuable for developers and governments as users would be willing to use the APP.
Felix Velicia-Martin; Juan-Pedro Cabrera-Sanchez; Eloy Gil-Cordero; Pedro R. Palos-Sanchez. Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model. PeerJ Computer Science 2021, 7, e316 .
AMA StyleFelix Velicia-Martin, Juan-Pedro Cabrera-Sanchez, Eloy Gil-Cordero, Pedro R. Palos-Sanchez. Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model. PeerJ Computer Science. 2021; 7 ():e316.
Chicago/Turabian StyleFelix Velicia-Martin; Juan-Pedro Cabrera-Sanchez; Eloy Gil-Cordero; Pedro R. Palos-Sanchez. 2021. "Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model." PeerJ Computer Science 7, no. : e316.
The present document has the objective to identify whether virtual reality can become a disruptive technology for the promotion of small touristic companies in times of pandemic or financial crisis by implementing the concept of organizational resilience in order to explain the success or failure of touristic Small and Medium Enterprises (SME’s) in La Fortuna, located around and within Arenal Volcano National park in the northern region of Costa Rica by exploring the application of virtual reality as disruptive tool for activities that promote SME’s in times of crisis, as the one we are experiencing due to the pandemic. We are taking into consideration literature related to the term resilience and compile information from local tour operators in order to demonstrate the crisis, the promotion means used, and the option to implement virtual reality in such promotion. Results show that the closure of borders directly affect this area since foreign visitors represent 95% of tourists, so meeting the 80 activities being offered, as well as the specialized culinary services, and the variety of hotels from big and small businesspeople, is affected. Confinement represents a barrier for the national tourist, but it becomes an opportunity for a personalized promotion. Going from the use of social networks, e-commerce, emails, the dependence on big companies operating online, to providing immersive and telepresence experiences, consolidates their brands from a closer relationship to the customer, impacts on emotional aspects, and leans the balance for future visitation intentions.
Mario Rojas Sánchez; Pedro Palos-Sanchez. Virtual Reality as Tool for Resilient Tourism Companies. Blockchain Technology and Innovations in Business Processes 2020, 208, 35 -48.
AMA StyleMario Rojas Sánchez, Pedro Palos-Sanchez. Virtual Reality as Tool for Resilient Tourism Companies. Blockchain Technology and Innovations in Business Processes. 2020; 208 ():35-48.
Chicago/Turabian StyleMario Rojas Sánchez; Pedro Palos-Sanchez. 2020. "Virtual Reality as Tool for Resilient Tourism Companies." Blockchain Technology and Innovations in Business Processes 208, no. : 35-48.
Modern developments in technology have changed the way we socialize, communicate and work. Globalization, Information and Communication Technologies, digital culture and the increase in the amount of technology available for online communication mean that more organizations are implementing virtual teams. The growth in the use of virtual teams in organizations has incited researchers to investigate the different aspects, factors and challenges of these teams. This article uses a systematic literature review and a bibliometric analysis of virtual teams to identify the most relevant articles on the subject. These articles are then thoroughly reviewed and finally, a summary is made of all the research published over a five-year period. The systematic review of literature proposed by Ramey and Rao [1] and enhanced by Pulsiri and Thesenvitz [2] was used to examine the Scopus and Web of Science databases to identify the theories, research problems, research methodologies and results of 2354 studies on virtual teams published between 2015 and 2019. The main topics of the existing research in the field are reviewed, and the main limitations, problems and existing gaps in research are presented.
Victor M. Garro Abarca; Pedro R. Palos-Sanchez; Enrique Rus-Arias. Working in Virtual Teams: A Systematic Literature Review and a Bibliometric Analysis. IEEE Access 2020, 8, 168923 -168940.
AMA StyleVictor M. Garro Abarca, Pedro R. Palos-Sanchez, Enrique Rus-Arias. Working in Virtual Teams: A Systematic Literature Review and a Bibliometric Analysis. IEEE Access. 2020; 8 (99):168923-168940.
Chicago/Turabian StyleVictor M. Garro Abarca; Pedro R. Palos-Sanchez; Enrique Rus-Arias. 2020. "Working in Virtual Teams: A Systematic Literature Review and a Bibliometric Analysis." IEEE Access 8, no. 99: 168923-168940.
This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtained have important theoretical and practical implications as they add new findings to the current literature on the role played by different factors in the creativity processes used by startups. The model has a strong predictive power (R2 = 42.7%). This work describes internal factors such as the improvement in intellectual and attitudinal skills for identifying business opportunities as a preliminary step to taking creative business decisions, as well as shaping the future by coordinating potential efforts and actions.
Pedro Palos-Sanchez; José Ramón Saura; Antonio Grilo; Rafael Robina Ramirez. HOW ATTITUDES, VISION AND ABILITY TO CAPTURE OPPORTUNITIES AFFECT STARTUPS’ BUSINESS CREATIVITY. Creativity Studies 2020, 13, 387 -405.
AMA StylePedro Palos-Sanchez, José Ramón Saura, Antonio Grilo, Rafael Robina Ramirez. HOW ATTITUDES, VISION AND ABILITY TO CAPTURE OPPORTUNITIES AFFECT STARTUPS’ BUSINESS CREATIVITY. Creativity Studies. 2020; 13 (2):387-405.
Chicago/Turabian StylePedro Palos-Sanchez; José Ramón Saura; Antonio Grilo; Rafael Robina Ramirez. 2020. "HOW ATTITUDES, VISION AND ABILITY TO CAPTURE OPPORTUNITIES AFFECT STARTUPS’ BUSINESS CREATIVITY." Creativity Studies 13, no. 2: 387-405.
In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.
Jose Ramon Saura; Pedro Palos-Sanchez; Beatriz Rodríguez Herráez. Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability 2020, 12, 1003 .
AMA StyleJose Ramon Saura, Pedro Palos-Sanchez, Beatriz Rodríguez Herráez. Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability. 2020; 12 (3):1003.
Chicago/Turabian StyleJose Ramon Saura; Pedro Palos-Sanchez; Beatriz Rodríguez Herráez. 2020. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies." Sustainability 12, no. 3: 1003.
The tourism sector is undergoing many very significant changes. In addition to adapting to an interactive society, the use of quality must be incorporated as a competitive strategy. It also has the challenge of promoting excellence. The Internet is an easily accessible source of information and by using it, hotel establishments can easily find out their consumers’ requirements. This document aims to explore the main factors for luxury hotels that affect tourist satisfaction by studying users’ online reviews. This research investigates the importance of opting for a competitive strategy of excellence, which specializes in total customer satisfaction. To do this, this research analyzes the comments made on Internet by tourists at luxury hotels and uses the QSR (Qualitative Solutions and Research International) qualitative analysis software called NVivo to study the comments made when the tourists are highly satisfied. From this analysis, the items that these types of tourists value most highly are identified.
Miguel Ángel Ríos-Martín; José Antonio Folgado-Fernández; Pedro R. Palos-Sánchez; Paula Castejón-Jiménez. The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels. Sustainability 2019, 12, 299 .
AMA StyleMiguel Ángel Ríos-Martín, José Antonio Folgado-Fernández, Pedro R. Palos-Sánchez, Paula Castejón-Jiménez. The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels. Sustainability. 2019; 12 (1):299.
Chicago/Turabian StyleMiguel Ángel Ríos-Martín; José Antonio Folgado-Fernández; Pedro R. Palos-Sánchez; Paula Castejón-Jiménez. 2019. "The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels." Sustainability 12, no. 1: 299.
This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study concentrated on executives in companies where the use of cloud computing may give a competitive advantage. The main contribution of this work is to propose a model for the influence of corporate governance and other factors that determine the adoption of this technology. A questionnaire was prepared after taking into consideration the reviewed literature. The sample consisted of 164 technology companies from Southern Spain that already use the new economic models for digital solutions. The methodology used to analyze the structural model was the Structural Equation Model (SEM). The results of the survey showed the influence of Corporate Governance and the procedures and practices of the organization on the adoption of cloud computing and the associated business model. This study aims to point out the importance of corporate support and Knowledge Management for the correct and successful adoption of this technology and to show the effects on the new business model of billing for the use of available resources.
Pedro R. Palos-Sanchez; Rafael Robina-Ramirez; Felix Velicia-Martin; Palos- Sanchez; Robina- Ramirez; Velicia- Martin. What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology? Symmetry 2019, 11, 1253 .
AMA StylePedro R. Palos-Sanchez, Rafael Robina-Ramirez, Felix Velicia-Martin, Palos- Sanchez, Robina- Ramirez, Velicia- Martin. What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology? Symmetry. 2019; 11 (10):1253.
Chicago/Turabian StylePedro R. Palos-Sanchez; Rafael Robina-Ramirez; Felix Velicia-Martin; Palos- Sanchez; Robina- Ramirez; Velicia- Martin. 2019. "What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology?" Symmetry 11, no. 10: 1253.
Purpose The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps other companies choose a product or service. This paper aims to identify the relationship between the types of information offered by a B2B company in its B2B marketing strategy and the decision-making of the companies which buy products and services. Design/methodology/approach For this purpose, a data set has been consulted that contains 439 observations that are the result of transactions using customer relationship managements (CRMs) of B2B-type companies. A total of 9 different products were consulted from 20 B2B vendors that manage their transactions with CRM software for B2B operations. A total of 439 different transactions were recorded by these vendors during 2018 (n = 439) with their information service offerings strategies. The results were analyzed with the partial least squares structural equation modeling. Findings The results showed that the significance of the relationship between internal control factors and external control factors (H4) is the strongest one when using information services offerings strategies in a B2B environment. The results of this research can help B2B companies to improve their decision-making strategies and to define the structure of the information offered in their B2B marketing plans. Originality/value This research makes a contribution to an existing gap, which is to identify what the most important information is for purchasing companies in B2B environments and the relationship with this information, so that B2B purchasers can make good decisions thanks to the information service offerings strategy of the selling companies using CRMs.
José Ramón Saura; Pedro R. Palos-Sanchez; Alicia Blanco-Gonzalez. The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing. Journal of Business & Industrial Marketing 2019, 35, 470 -482.
AMA StyleJosé Ramón Saura, Pedro R. Palos-Sanchez, Alicia Blanco-Gonzalez. The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing. Journal of Business & Industrial Marketing. 2019; 35 (3):470-482.
Chicago/Turabian StyleJosé Ramón Saura; Pedro R. Palos-Sanchez; Alicia Blanco-Gonzalez. 2019. "The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing." Journal of Business & Industrial Marketing 35, no. 3: 470-482.
The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday. In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings towards the identified topics and offers published by the companies on Twitter. Thirdly and finally, a data-text mining process called textual analysis (TA) was performed to identify insights that could help companies to improve their promotion and marketing strategies as well as to better understand the customer behavior on social media. The results show that consumers had positive perceptions of such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA), insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on these results, we offer guidelines to practitioners to improve their social media communication. Our results also have theoretical implications that can promote further research in this area.
Jose Ramon Saura; Ana Reyes-Menendez; Pedro Palos-Sanchez; Reyes- Menendez; Palos- Sanchez. Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response. Journal of Open Innovation: Technology, Market, and Complexity 2019, 5, 58 .
AMA StyleJose Ramon Saura, Ana Reyes-Menendez, Pedro Palos-Sanchez, Reyes- Menendez, Palos- Sanchez. Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response. Journal of Open Innovation: Technology, Market, and Complexity. 2019; 5 (3):58.
Chicago/Turabian StyleJose Ramon Saura; Ana Reyes-Menendez; Pedro Palos-Sanchez; Reyes- Menendez; Palos- Sanchez. 2019. "Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response." Journal of Open Innovation: Technology, Market, and Complexity 5, no. 3: 58.
Jose L. Salmeron; Marisol B. Correia; Pedro R. Palos-Sanchez. Complexity in Forecasting and Predictive Models. Complexity 2019, 2019, 1 -3.
AMA StyleJose L. Salmeron, Marisol B. Correia, Pedro R. Palos-Sanchez. Complexity in Forecasting and Predictive Models. Complexity. 2019; 2019 ():1-3.
Chicago/Turabian StyleJose L. Salmeron; Marisol B. Correia; Pedro R. Palos-Sanchez. 2019. "Complexity in Forecasting and Predictive Models." Complexity 2019, no. : 1-3.