Background: Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. Objective: This paper aims to conduct a comprehensive bibliometric analysis of ICM literature from 1989 to June 2023, scrutinising 971 publications from Elsevier Scopus. The study seeks to unveil patterns in productivity, authorship, collaboration networks, international contributions, and thematic structures. Methods/Approach: Employing systematic bibliometric methodology, this study analyses selected publications from the Scopus database. It integrates quantitative productivity metrics, citation analysis, qualitative mapping, and network exploration. Results: The findings highlight a significant surge in ICM studies since 2009, delineating thematic axes such as strategic communication, integrated marketing communications, social media, and public relations. Philip J. Kitchen is the most prolific author, while the most productive source, the Journal of Communication Management, plays a significant role in shaping the field of ICM. Remarkable collaboration networks are led by P. J. Kitchen, A. Siano, and A. Moreno. Conclusions: The analysis underscores the growing interest in ICM, emphasising ongoing interdisciplinary research and theoretical refinement. It advocates for further exploration to enhance both theoretical understanding and practical applications.

El creciente interés científico en las alianzas estratégicas, responde a su importante rol en el entorno empresarial. La presente investigación realiza un análisis bibliométrico de las publicaciones escritas sobre la temática, en la revista Strategic Management Journal, entre 1988-2009. Se empleó como método para la investigación, un estudio bibliométrico, combinándose técnicas bibliométricas, con técnicas del análisis de redes sociales. El objetivo del trabajo es identificar patrones predominantes en las alianzas estratégicas, en la literatura más relevante a nivel mundial, como subcampo de investigación académica de la disciplina Dirección Estratégica. Los principales resultados obtenidos destacan: la existencia de comportamiento inestable en la producción de artículos sobre el tema en el período analizado, estos son realizados en su mayoría en universidades de prestigio, por autores del sexo masculino, se evidencia alto grado de cooperación de autores de esta temática, inexistencia de autores con productividad alta y predominio de autores con productividad baja.

This study focuses on developing a procedure to diagnose and design quality planning at the Playa Pesquero Hotel, in accordance with the requirements of ISO 9001:2015. The research used theoretical, empirical, and statistical methods, including analysis and synthesis, inductive-deductive, structural-systemic, document review, direct observation, interviews, and surveys, among others. The most relevant results focus on conducting quality assessment and planning within the organization in question, highlighting the comprehensive assessment of the requirements: the organizational environment, management, and planning; as well as the design of the necessary requirements for quality planning at the Playa Pesquero Hotel.

The objective of this research is to provide the students of the Civil Engineering career of the University of Holguin with the conceptual bases on the foundations of the analysis of the Urban Environmental Management and the preservation of the buildings with patrimonial value. With an approach that allows students to work on these topics in a way that conciliates the interests of the natural, built and social environment from a systemic point of view aimed at improving the urban environment and the quality of life of the population. Due to the need to take preventive actions that allow to delay the appearance of pathologies in these. In order to contribute to the solution of this problem, more comprehensive concepts are provided to clarify the intervention activities and promote their correct execution in order to achieve the integrity of the building. With an approach that allows students to work on these issues in a way that reconciles the interests of the natural, built and social environment from a systemic perspective aimed at improving the urban environment and the quality of life of the population. These results are based on the dialectical-materialistic relationship between theory and practice, the historical-cultural approach, the laws of the professional training process. The results obtained were submitted to the consideration of specialists in critical reflection workshops to assess their relevance and feasibility, which guarantees their implementation.

Due to the increased change rate and high competitiveness of today’s world market, it is of the utmost importance to identify the non-value activities in every organization. This research analysis on organizational change management covers between 2017 and 2018 in sixteen touristic facilities of the Holguín territory, in Cuba. Its main objectives were to verify whether waste occurs and to analyze the main changes that took place in these entities. The methods used in order to conduct this research were: theoretical methods, such as synthesis and analysis and inductive-deductive; empiric methods, such as surveys and statistic methods, such as factor analysis. The main conclusion of the research was that waste occurs in all of the facilities that were included in the research. This waste can be grouped according to five factors, of which the most significant one is waiting time. The research also shows that the main change-driving initiatives taking place are linked to the implementation of a comprehensive quality control system and to cost reduction, and that the objectives of these initiatives are to increase incomes, to reduce costs and to boost customer satisfaction.

Introduction: this article was conducted in the field of polymerase chain reaction (PCR) test safety, where it is essential to understand the contribution and impact of risk analysis methods to improve test safety medical diagnosis at the institutional level. In this context, the current study focuses on failure modes and effects analysis (FMEA) applied to the Perkin-Elmer/Cetus deoxyribonucleic acid (DNA) thermocycler.Objective: to describe the application of FMEA to improve the operational safety of Perkin-Elmer/Cetus DNA thermal cyclers used in medical diagnostics in ataxic patients. Methods: to carry out this study, a methodology based on an exhaustive review of the scientific literature available in academic databases and relevant sources was used. Previous studies on FMEA analysis of DNA thermocyclers in common and expanded forms were collected and analyzed.Results: the results obtained demonstrated that FMEA is an effective tool to identify and evaluate possible failure modes of Perkin-Elmer/Cetus DNA thermal cyclers. Several defects were identified and their consequences, causes and classification based on their severity and frequency were determined. Likewise, corrective actions are proposed to reduce the identified risks.Conclusions: early identification of possible failure modes and implementation of corrective actions can reduce risk and guarantee the quality of the diagnoses carried out and therefore improve operational safety