Adoración Moral

Dr. Adoración Moral

Department of Business Organization, Marketing and Sociology, Faculty of Social and Legal Sciences, University of Jaén, Jaén, Spain
orcid

Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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20 April 2018 in Sustainability
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Journal Article
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Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado
Adoración MoralAdoración Moral
Adoración Moral
Miguel Jesús Medina ViruelMiguel Jesús Medina Viruel
Miguel Jesús Medina Viruel
Domingo Fernández UclésDomingo Fernández Uclés
Domingo Fernández Uclés
Spain is among the largest producers of organic olive in the world. Yet the Spanish organic olive oil sector faces a major commercial problem due to an internal demand that is too small to match the volume of supply. Factors that explain this problem include the scarcity and scattered nature of points of sale, the lack of information available to consumers, and the very large gulf in the price between organic and nonorganic olive oil. To address these problems, the literature highlights the key commercial role of information and communication technologies (ICTs). The corporate website is a core element around which the company’s e-commerce activity revolves. The goal of this study is to confirm the relationship between business efficiency, measured using data envelopment analysis (DEA), and the quality of the corporate website, measured using the extended Model of Internet Commerce Adoption (eMICA). Although this analysis did not identify a direct relationship between these two variables, fuzzy-set Qualitative Comparative Analysis (fsQCA) revealed that combinations of elements related to corporate website quality (interactivity and processing), organizational, and structural factors (size of firm and outsourcing of ICT management) can have a direct effect on organizational performance, measured in terms of economic efficiency.

1 December 2021 in Technological Forecasting and Social Change
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Journal Article
Closed access
Adoración MoralAdoración Moral
Adoración Moral
Domingo Fernández UclésDomingo Fernández Uclés
Domingo Fernández Uclés
MMMiguel Jesús Medina-Viruel
Miguel Jesús Medina-Viruel
Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado

1 November 2016 in Journal of Business Research
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Journal Article
Closed access
Adoración MoralAdoración Moral
Adoración Moral
Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado
Miguel Jesús Medina ViruelMiguel Jesús Medina Viruel
Miguel Jesús Medina Viruel
Domingo Fernández UclésDomingo Fernández Uclés
Domingo Fernández Uclés

10 June 2020 in Sustainability
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Journal Article
Open access
PDF file
Adoración MoralAdoración Moral
Adoración Moral
Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado
Domingo Fernández UclésDomingo Fernández Uclés
Domingo Fernández Uclés
Miguel Jesús Medina ViruelMiguel Jesús Medina Viruel
Miguel Jesús Medina Viruel
This paper focuses on the achievement of one of the Sustainable Development Goals (SDG) through the use of Information and Communication Technologies (ICT) in Social Economy enterprises. Specifically, this research studies which are the conditioning factors for the active use of ICT (technological innovation) in the second-degree of olive oil cooperativism in Spain. The reason for the importance of this sector is that it currently leads world oil production. Moreover, second-degree cooperativism overcomes one of the problems frequently pointed out by the literature on the olive sector, namely the lack of concentration and integration of supply. In order to achieve the objective established in this research study, the fuzzy set Qualitative Comparative Analysis (fsQCA) methodological technique has been used. The results obtained indicate that the degree of technological innovation is favored by the intensity of cooperative integration, diversification within the company, orientation towards the final market (packaged sales), ICT training of employees, the commercial importance of the foreign sector and the supply of ecological products.

1 July 2015 in Journal of Business Research
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Journal Article
Closed access
EMEncarnación Moral-Pajares
Encarnación Moral-Pajares
Adoración MoralAdoración Moral
Adoración Moral
Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado
Miguel Jesús Medina ViruelMiguel Jesús Medina Viruel
Miguel Jesús Medina Viruel

3 September 2020 in Agriculture
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Journal Article
Open access
PDF file
Domingo Fernández UclésDomingo Fernández Uclés
Domingo Fernández Uclés
SESaida Elfkih
Saida Elfkih
Adoración MoralAdoración Moral
Adoración Moral
Enrique Bernal-JuradoEnrique Bernal-Jurado
Enrique Bernal-Jurado
Miguel Jesús Medina ViruelMiguel Jesús Medina Viruel
Miguel Jesús Medina Viruel
SASaker Ben Abdallah
Saker Ben Abdallah
This study aims to assess the economic efficiency of Tunisian olive oil firms in order to identify the organizational and technological variables that are directly associated with greater efficiency. The Data Envelopment Analysis (DEA) and fuzzy sets Qualitative Comparative Analysis (fsQCA) method were used to achieve this. We find the managing director’s education level and information and communication technologies (ICT) training, the longevity of the company in inverse relationship with efficiency, the company’s presence on and use of virtual social networks, and the outsourcing of ICT management in combination have significant explanatory power in the companies that display greater economic efficiency.