The literature has dedicated significant attention to the effects of standard-supporting, interorganizational networks on the content of standards and standard survival. However, minimal attention has been paid to the effects of the standard’s characteristics and dynamics on these networks. This paper contributes to closing this gap. We introduce the paradoxical concept of ‘standard flexibility’ and study the interaction between the characteristics of a standard-supporting network and the development of the standard itself, including the effect of the interaction on standard success. More specifically, we show how a standard’s flexibility can serve to attract new network members, facilitating growth and diversity of the network, which in turn has implications for further adaptations of the standard. We study this co-evolutionary process in three standards battles: Blu-ray versus HD-DVD, USB versus Firewire, and WiFi versus HomeRF. Our findings suggest that those participating in standardization can persuade non-participating stakeholders to join by allowing for changes in the standard. In turn, the existing members can expect that the new members will request further changes. The cases suggest that early timing of the co-evolutionary process enhances the chances of standard success. We also explore the emergence of path dependencies in the process and the forces that restrict the co-evolutionary process over time. For managers, our findings indicate that changes in standards should not be considered undesirable, but as opportunities that may strengthen the interorganizational network and contribute to a standard’s success.

The transition to a more sustainable personal transportation sector requires the widespread adoption of electric vehicles. However, a dominant design has not yet emerged and a standards battle is being fought between battery and hydrogen fuel cell powered electric vehicles. The aim of this paper is to analyze which factors are most likely to influence the outcome of this battle, thereby reducing the uncertainty in the industry regarding investment decisions in either of these technologies. We examine the relevant factors for standard dominance and apply a multi-criteria decision-making method, best worst method, to determine the relative importance of these factors. The results indicate that the key factors include technological superiority, compatibility, and brand reputation and credibility. Our findings show that battery powered electric vehicles have a greater chance of winning the standards battle. This study contributes to theory by providing further empirical evidence that the outcome of standards battles can be explained and predicted by applying factors for standard success. We conclude that technology dominance in the automotive industry is mostly driven by technological characteristics and characteristics of the format supporter.