José Alvarez-García, PhD in Direction and Planning of Tourism from the University of Vigo (Spain). Currently he is a full professor and researcher at the Accounting and Financial Economy Department of the Faculty of Business, Finance and Tourism at the University of Extremadura, (Spain). He has an Official University Master's in Business Innovation and Entrepreneurship (University of Vigo) and an Executive MBA in Business Administration & Management (Business School Caixa Nova). He also holds a Bachelor of Veterinary Science from the University of León (Castilla y León, Spain), and a Diploma in Health from the National School of Health (Spain). He is the author of numerous research articles indexed in international and national journals, book chapters, a book editor with Springer, Routledge and IGI-Global and Guest editor for high-impact academic journals indexed in Scopus and WOS. His main lines of research are Economics, Business and Tourism. pepealvarez@unex.es. Orcid: https://orcid.org/0000-0002-0056-5488