Currently, information technology plays an important role in the tourism industry. Tourists like to use social media more widely for their travel planning, which affects the high competition between entrepreneurs while facing the challenge of improving the quality of data services provided through social media. This study developed a model of the relationships between structure factors that affect intentions to use social media for travel planning. The said model integrates the technology acceptance model (TAM) theory, the theory of planned behavior (TPB), and trust and satisfaction factors. In reference to a survey of 1333 samples from domestic tourists who used social media through their smartphone, it was found that satisfaction, attitudes, subjective norms, and perception can be used to control behavior, with a positively direct effect on intentions of use. In addition, we examined the indirect effect on intentions of use. Perceived ease of use, perceived usefulness, and subjective norms had a positively significant indirect effect on intentions of use. These research results allow tourism entrepreneurs to precisely understand the stimulating factors of tourists’ intentions to use social media for travel-planning decisions, which will help lead to the development of tourism-marketing strategies and the support of sustainable competition.

Background: Environmental responsibility is a critical focus in business and production. International partners have urged Thai businesses to adhere to global standards in environmental and social accountability. Green logistics management focuses on minimizing costs and boosting competitive efficiency in the industrial sector, while also promoting environmental protection. This study investigates the factors influencing green logistics in the motor vehicle industry. Methods: A self-administered questionnaire was used for data collection from 1638 participants. Confirmatory factor analysis and structural equation modeling were employed to identify causal links impacting green logistics effectiveness. Results: Findings indicate that government and organizational environmental policies, a company’s financial ability to implement green initiatives, commitment to eco-friendly investment, and public environmental attitudes significantly and directly affect the efficiency of green logistics. Conclusions: This research provides valuable insights for car manufacturers into key factors in green logistics management. These insights can help in developing strategic plans to achieve environmental sustainability in the context of future market competition.

The quality of service plays an important role in the tourism industry; moreover, it is a crucial issue that encourages competition potential to attract tourists. This study develops a measurement model of the service quality perception of tourism supply chains in Thailand using exploratory factor analysis and second-order confirmatory factor analysis. The study used a questionnaire survey administered to 1,400 domestic tourists. The research found that there are seven significant factors, namely, Customer relationship management, Order process management, Service performance management, Capacity and resource management, Demand management, Sustainability management, and Information and technology management affecting the service quality perception of tourism supply chains in Thailand.

Community enterprises in Thailand are facing a highly competitive marketing challenge, an inability to hand on business to the next generation, and a lack of a flexible goods production system. This study aims to develop a measurement model for community enterprise management by surveying the expectations of 500 entrepreneurs in a community enterprise group using a questionnaire. This study uses exploratory factor analysis and confirmatory factor analysis. The objective is to develop critical strategies for overcoming obstacles and creating sustainability for organizations, comprising eight dimensions: product design management, production management, logistics management, product quality and standard management, marketing management, knowledge management, service quality management, and organization management. The study results can be used to effectively solve and improve the community enterprise's operation and continuously develop it per the entrepreneur's expectations. Moreover, the government sector can use this method to determine the policy toward supporting more sustainable community enterprises The government can also use this approach to set policies, promote the creation of an environment conducive to community enterprise operations, and create added value for community businesses through the identity of the area to support community enterprises to be more sustainable.