The energy cultures framework was developed in 2009 to support interdisciplinary investigation into energy behaviour in New Zealand. In this paper, we discuss the framework in light of 5 years of empirical application and conceptual development. The concept of culture is helpful in seeking to better understand energy behaviour because it conveys how behaviours are embedded within the physical and social contexts of everyday life, and how they are both repetitive and heterogeneous. The framework suggests that the energy culture of a given subject (e.g. an individual, a household, a business, a sector) can be studied by examining the interrelationships between their norms, practices and material culture, and how these, in turn, are shaped by external influences. We discuss the key theoretical influences of the framework, and how the core concepts of the framework have evolved as we have applied them in different research situations. We then illustrate how we have applied the framework to a range of topics and sectors, and how it has been used to support interdisciplinary research, in identifying clusters of energy cultures, in examining energy cultures at different scales and in different sectors, and to inform policy development

Market orientation has been a foundation of corporate marketing strategy since the middle of the last century. There is a need for a broader conceptualization of market orientation and a new corporate marketing model is proposed: sustainable market orientation (SMO). Taking a macromarketing perspective, the new conceptualization proposes the use of three key sustainable development objectives in corporate marketing strategy; economic, social, and ecological sustainability. Corporate benefits from a SMO are discussed, a model for empirical testing is presented, and a range of research opportunities are discussed.

Brands are one of marketing’s main foci. But while the American Marketing Association’s official marketing definition continues to evolve, its brand definition has remained stagnant for nearly 80 years. This article argues that the AMA’s simplistic trademark conceptualization of brands is increasingly out of touch with marketing theory and practice. Integrating the consumer culture, marketing semiotics, and General Systems Theory literatures, we re-conceptualize brands as semiotic marketing systems. This follows marketing systems being core to macromarketing. It also obeys marketing systems needing to contemplate their meaning infrastructures given today’s progressively symbolic markets. The antecedents, operation and benefits of this new systems approach to brands are discussed. Brands are re-defined as complex multidimensional constructs with varying degrees of meaning, independence, co-creation and scope. Brands are semiotic marketing systems that generate value for direct and indirect participants, society, and the broader environment, through the exchange of co-created meaning.

In the past decade there has been a substantial increase in the uptake of residential solar photovoltaic (PV) systems globally, which is starting to impact upon traditional electricity systems. An emerging energy transition is being driven by actions taken by actors at the grassroots level, and enabled by declining technology costs and new niche business models. However, to date, most work exploring change in energy systems has tended to focus on technological innovation and economic processes, leaving social aspects and daily activities under-addressed. Similarly, most theories that consider individual behaviour have tended to neglect the wider system of change. This paper presents an approach for simultaneously exploring behavioural and systemic change and demonstrates its use in a case study of PV uptake in New Zealand. The Energy Cultures framework is used alongside the Multi-Level Perspective of socio-technical transitions to examine the broad range of factors driving, shaping, and constraining PV uptake, and the interactions between global and national landscapes, the socio-technical regime within which users are taking action, and the niche opportunities emerging. Taking an integrating approach allows these perspectives to be brought together, providing valuable insights as to how adoption might be promoted or constrained, and the implications this may have for the future management of electricity grids