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Prof. Lisa McNeill
Department of Marketing, Otago Business School, University of Otago, Dunedin, New Zealand

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Short Biography

Associate Professor Lisa McNeill's research focuses on consumer behaviour and consumption in the world of fashion, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of labelling, sustainable packaging alternatives and consumer acceptance of sustainable products.

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Journal article
Published: 09 August 2021 in Sustainability
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The research presented here illustrates the spectrum of fashion rental PSS firms and business strategies within the New Zealand fashion rental market. The evidence collected suggests that there is a market for fashion rental; however, this market is underdeveloped in regard to its potential as a benefit exchange medium that encourages alternative consumption practice. This study finds that there is, indeed, enormous potential in PSSs as a means to divert fashion-conscious consumers away from ownership behaviours; however, the current systems fall short of this goal. This study offers a taxonomy to create and develop fashion rental PSSs that achieve central aims of circular economy fashion systems, enhancing the collective, social aspects of access, value-sharing and continuing development of mutual gain within the system. It is anticipated that this taxonomy could be further refined and extended through research in other countries, including those with more established, larger fashion rental organisations. Further, there is potential for action research approaches to the design and analysis of alternative fashion rental PSSs.

ACS Style

Ciara Gyde; Lisa McNeill. Fashion Rental: Smart Business or Ethical Folly? Sustainability 2021, 13, 8888 .

AMA Style

Ciara Gyde, Lisa McNeill. Fashion Rental: Smart Business or Ethical Folly? Sustainability. 2021; 13 (16):8888.

Chicago/Turabian Style

Ciara Gyde; Lisa McNeill. 2021. "Fashion Rental: Smart Business or Ethical Folly?" Sustainability 13, no. 16: 8888.

Oral medicine
Published: 06 August 2021 in PLoS ONE
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The dimensions of patient-centred care include not only clinical effectiveness and patient safety, but, importantly, the preferences of patients as consumers of healthcare services. A total of 249 participants were included in the study, with a balanced population proportional representation by age, gender, ethnicity and geographic region of New Zealand. An online questionnaire was used to identify participants’ decision-making process, and what factors and barriers for participants to seek dental treatment. Cross-tabulations, Spearman correlation analysis and Pearson Chi-Square analysis were used for the statistical analyses. Three most common reasons for visit were check-up (77%), clean (57%) and relief of pain 36%). A desire to treat a perceived problem was the most common encouraging factor to seek dental care. Cost was the most common barrier to seeking dental services. The majority of participants attended a private practice (84%), with convenience of location and referral from professionals the most likely to influence their choice. Participants felt the most important trait a dental practitioner could demonstrate was to discuss treatment options with them before any treatment. Dental check-up, teeth cleaning and relief of pain were the most common reasons for patients to choose dental services. Cost and ethnicity of the consumers had a significant impact on how dental services were perceived and sought. Dental practitioners may need to reorientate how they express value of oral health practice, not just in regard to communication with patients, but also with government funding agencies.

ACS Style

Laura Gray; Lisa McNeill; Weiming Yi; Anastasia Zvonereva; Paul Brunton; Li Mei. The “business” of dentistry: Consumers’ (patients’) criteria in the selection and evaluation of dental services. PLoS ONE 2021, 16, 1 .

AMA Style

Laura Gray, Lisa McNeill, Weiming Yi, Anastasia Zvonereva, Paul Brunton, Li Mei. The “business” of dentistry: Consumers’ (patients’) criteria in the selection and evaluation of dental services. PLoS ONE. 2021; 16 (8):1.

Chicago/Turabian Style

Laura Gray; Lisa McNeill; Weiming Yi; Anastasia Zvonereva; Paul Brunton; Li Mei. 2021. "The “business” of dentistry: Consumers’ (patients’) criteria in the selection and evaluation of dental services." PLoS ONE 16, no. 8: 1.

Journal article
Published: 07 September 2020 in Sustainability
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There is growing concern that worldwide cultures of consumption have had detrimental consequences for individual wellbeing and sustainability of the environment. The term “overconsumption” exemplifies the tension between mutually beneficial producer–consumer exchange and the damaging effects of excess. In search of a pathway toward reducing overconsumption practise, sustainability literature is often interested in better understanding not only why overconsumption occurs, but what facilitates it in particular consumer markets. Young adults are one group of consumers where transitioning identities and lifestyles see impulsive consumption of goods that are often termed “non-essential”, such as fashion and apparel products. This study explores the impact of a set of impulse enabling financial tools (buy-now-pay-later (BNPL) credit schemes) on impulse buying tendency in an online fashion shopping context, for young adult female consumers. The paper contributes a consumer perspective on the impact of BNPL on unsustainable consumption behaviour in the online retail setting, which the literature currently lacks, by considering consumers’ impulse buying tendencies in such a setting. Findings demonstrate that BNPL users have a higher online impulse buying tendency than those who do not use BNPL, and a clear link is identified between online impulse buying tendency and sales conversion tool sensitivity, thus promoting overconsumption in this setting.

ACS Style

Lauren Ah Fook; Lisa McNeill. Click to Buy: The Impact of Retail Credit on Over-Consumption in the Online Environment. Sustainability 2020, 12, 7322 .

AMA Style

Lauren Ah Fook, Lisa McNeill. Click to Buy: The Impact of Retail Credit on Over-Consumption in the Online Environment. Sustainability. 2020; 12 (18):7322.

Chicago/Turabian Style

Lauren Ah Fook; Lisa McNeill. 2020. "Click to Buy: The Impact of Retail Credit on Over-Consumption in the Online Environment." Sustainability 12, no. 18: 7322.

Original article
Published: 30 April 2020 in International Journal of Consumer Studies
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Clothing waste is an increasing global problem as “disposable” fashion items are consumed and discarded at rapid rates. Low quality fashion garments are easily damaged and discarded due to the low initial investment and replacement cost of other items. Previous research has found physical damage to be a common reason for clothing disposal; however, the degree to which damage plays a role in disposal decisions has not been studied. Therefore, using a survey‐based, pre‐experimental design, this research examined the extent to which varying levels of garment physical damage influences consumer disposal decisions and garment life extension practices in Edmonton, Canada. Results indicated that damage plays a significant role in how respondents choose to dispose, or otherwise deal with, their unwanted clothing. Garment quality and type were also shown to predict disposal method and end‐of‐life extension strategies.

ACS Style

Lauren M. Degenstein; Rachel H. McQueen; Lisa S. McNeill; Robert P. Hamlin; Sarah J. Wakes; Linda A. Dunn. Impact of physical condition on disposal and end‐of‐life extension of clothing. International Journal of Consumer Studies 2020, 44, 586 -596.

AMA Style

Lauren M. Degenstein, Rachel H. McQueen, Lisa S. McNeill, Robert P. Hamlin, Sarah J. Wakes, Linda A. Dunn. Impact of physical condition on disposal and end‐of‐life extension of clothing. International Journal of Consumer Studies. 2020; 44 (6):586-596.

Chicago/Turabian Style

Lauren M. Degenstein; Rachel H. McQueen; Lisa S. McNeill; Robert P. Hamlin; Sarah J. Wakes; Linda A. Dunn. 2020. "Impact of physical condition on disposal and end‐of‐life extension of clothing." International Journal of Consumer Studies 44, no. 6: 586-596.

Journal article
Published: 12 March 2020 in Journal of Cleaner Production
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Growing attention on the environmental and social impacts of the modern culture of consumption has highlighted garment disposal as a central area for concern. Fashion consumers are often said to overconsume, as well as frequently dispose of otherwise functional garments, for reasons of style and taste. To begin to move consumers toward a social manufacturing fashion model, consumer perceptions of garment value must be unpicked, by examining their use and disposal of surplus fashion products, and what factors prompt categorisation of items as suitable for garment life extension practises or final disposal. Unless the core constructs of consumer value perceptions in relation to these categorisations can be identified for target groups of consumer, there is little likelihood of methods of engagement with textile longevity actions being successfully promoted within these consumption groups. This study examines one group of heavy consumers of fashion: young, urban, South Koreans, and explores their behavioural intentions toward garment life extension practices. The research finds that used garment life extension is influenced overall by garment damage and perceived quality, as well as by garment type in some scenarios. Lifecycle assessment methods such as that presented in this research, when combined with demographic profiling, allow for targeted solutions that address the core complexities of fashion use and disposal within specific groups of consumers.

ACS Style

Lisa S. McNeill; Robert P. Hamlin; Rachel H. McQueen; Lauren Degenstein; Sarah Wakes; Tony C. Garrett; Linda Dunn. Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production 2020, 260, 121026 .

AMA Style

Lisa S. McNeill, Robert P. Hamlin, Rachel H. McQueen, Lauren Degenstein, Sarah Wakes, Tony C. Garrett, Linda Dunn. Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production. 2020; 260 ():121026.

Chicago/Turabian Style

Lisa S. McNeill; Robert P. Hamlin; Rachel H. McQueen; Lauren Degenstein; Sarah Wakes; Tony C. Garrett; Linda Dunn. 2020. "Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal." Journal of Cleaner Production 260, no. : 121026.

Original article
Published: 10 February 2020 in International Journal of Consumer Studies
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ACS Style

Lisa S. McNeill; Robert P. Hamlin; Rachel H. McQueen; Lauren Degenstein; Tony C. Garrett; Linda Dunn; Sarah Wakes. Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies 2020, 44, 361 -368.

AMA Style

Lisa S. McNeill, Robert P. Hamlin, Rachel H. McQueen, Lauren Degenstein, Tony C. Garrett, Linda Dunn, Sarah Wakes. Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies. 2020; 44 (4):361-368.

Chicago/Turabian Style

Lisa S. McNeill; Robert P. Hamlin; Rachel H. McQueen; Lauren Degenstein; Tony C. Garrett; Linda Dunn; Sarah Wakes. 2020. "Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy." International Journal of Consumer Studies 44, no. 4: 361-368.

Journal article
Published: 20 December 2019 in Journal of Retailing and Consumer Services
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Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing electronic and manual surveillance measures for retail crime management, the role of employees in preventing or controlling retail crime has not been systematically addressed within the extant literature. This paper contributes to addressing this gap by examining how employers’ corporate social responsibility (CSR) involvement influences employee proclivity towards guardianship behaviour in shoplifting prevention. A phenomenological approach is adopted comprising semi-structured interviews of twenty-nine shop-floor employees of two national supermarket chains within a cosmopolitan city of New Zealand. Findings strongly support the suggestion that employee perceptions of employer internal and external CSR may shape their feelings of organisational attachment, resulting in employee guardianship behaviour that manifests in in-store shoplifting prevention. Further, from a societal perspective, this study suggests that a reduction in retail crime contributes towards positive relationships among key stakeholders such as supermarkets, their employees, and society at large based on the social, environmental, and employee welfare practices of supermarkets.

ACS Style

Balkrushna Potdar; Tony Garry; Lisa McNeill; Juergen Gnoth; Rakesh Pandey; Mansi Mansi; John Guthrie. Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing and Consumer Services 2019, 54, 102017 .

AMA Style

Balkrushna Potdar, Tony Garry, Lisa McNeill, Juergen Gnoth, Rakesh Pandey, Mansi Mansi, John Guthrie. Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing and Consumer Services. 2019; 54 ():102017.

Chicago/Turabian Style

Balkrushna Potdar; Tony Garry; Lisa McNeill; Juergen Gnoth; Rakesh Pandey; Mansi Mansi; John Guthrie. 2019. "Retail employee guardianship behaviour: A phenomenological investigation." Journal of Retailing and Consumer Services 54, no. : 102017.

Original article
Published: 23 February 2019 in International Journal of Consumer Studies
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It is clear from extant theory that fashion consumption is intrinsically bound to self‐concept and social identity. As such, many individuals over consume in pursuit of ideal identities, particularly in periods of heightened awareness of identity development, such as their youth. This study thus takes one group of fashion over‐consumers, young females, and seeks to identify core motivations toward and barriers for collaborative consumption of clothing and fashion products, though the lens of self‐identity and social interaction. The study adopts a TPB approach, using depth interviews to examine norms of behaviour in fashion consumption and develops a conceptual model for understanding of how these individuals construct a fashion identity within the social contexts of four alternative forms of consumption (renting, borrowing, swapping and purchasing second‐hand). Furthermore, the study examines perceived barriers to participation in these four alternative fashion consumption forms. The study finds that social and ethical implications of sustainable consumption behaviour are the least likely motivators towards engagement with collaborative fashion consumption models within this group, and that opportunities for individual identity expression are the most sought after benefits of such engagement. This research contributes to literature regarding sustainability issues generally, in the context of fashion consumption, and deepens understanding of young female consumers’ willingness to participate in sustainable consumption actions. This article is protected by copyright. All rights reserved.

ACS Style

Lisa McNeill; Brittany Venter. Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies 2019, 43, 368 -378.

AMA Style

Lisa McNeill, Brittany Venter. Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies. 2019; 43 (4):368-378.

Chicago/Turabian Style

Lisa McNeill; Brittany Venter. 2019. "Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models." International Journal of Consumer Studies 43, no. 4: 368-378.

Journal article
Published: 28 November 2018 in Sustainability
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The emerging market model of collaborative consumption, where underused resources can be collaboratively shared between consumers, is proving to be an increasingly profitable commercial business concept encouraging traditional non-sharing firms to seek models of shared access for their consumers. In terms of consumption reduction, however, the concept has seen slower uptake among consumers. For example, despite the promotion of car sharing and public transportation solutions, cities around the world report increasing car use and an increasing concentration of businesses in urban areas demanding parking spaces. Where it is known that private vehicle use in urban centers persists, this study explores consumer attitude and behavioral intention toward collaborative consumption of shared services, in the context of personal transport and the built, inner-city environment. The study reports survey data gathered from self-driving employees of businesses located in congested urban areas. Six motivational determinants of collaborative consumption and how they influence attitude and intention toward two different shared parking scenarios were explored using regression analysis. In this study, shared carparks are treated as an incremental step toward shifting more stubborn user perceptions of access over ownership in urban transport, as well as a solution to one aspect of the problems associated with increased urban density and underused land resources. Overall, the study finds a strong relationship between perceptions of ownership and risk reduction, with access models that protect a “primary” user, and allow for user flexibility, preferred by respondents. This offers clear guidelines for the development of successful shared space options in the parking context but can also be extended to other sharing service solutions.

ACS Style

Geena Billows; Lisa McNeill. Consumer Attitude and Behavioral Intention toward Collaborative Consumption of Shared Services. Sustainability 2018, 10, 4468 .

AMA Style

Geena Billows, Lisa McNeill. Consumer Attitude and Behavioral Intention toward Collaborative Consumption of Shared Services. Sustainability. 2018; 10 (12):4468.

Chicago/Turabian Style

Geena Billows; Lisa McNeill. 2018. "Consumer Attitude and Behavioral Intention toward Collaborative Consumption of Shared Services." Sustainability 10, no. 12: 4468.

Journal article
Published: 16 July 2018 in Nutrients
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Front-of-pack (FoP) nutrition labels are a widely deployed tool in public good marketing. This article reports on a field experimental test of the impact of one of these systems, the Australasian Health Star Rating system (HSR), on consumer choice in the breakfast cereals category in New Zealand. This study forms part of a time-series replication stream of research on this topic. The research applied a 2 × 2 factorial design with multiple replications to retail food consumers exiting from supermarkets in New Zealand. The first part of the time series, undertaken shortly after the HSR’s initiation in 2014, indicated that the HSR was ineffective. Between 2014 and 2016, commercial brands in the category within New Zealand massively promoted the HSR as a basis for consumer choice. The research presented in this article forms part of the second part of the series, undertaken in 2016, using an identical experimental methodology to the 2014 study. The results indicate that the HSR may be beginning to influence consumer choice as it was predicted to, but the impact of the system is still small, and statistically sub-significant, relative to other consumer decision inputs presented on the package.

ACS Style

Robert Hamlin; Lisa McNeill. The Impact of the Australasian ‘Health Star Rating’, Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study. Nutrients 2018, 10, 906 .

AMA Style

Robert Hamlin, Lisa McNeill. The Impact of the Australasian ‘Health Star Rating’, Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study. Nutrients. 2018; 10 (7):906.

Chicago/Turabian Style

Robert Hamlin; Lisa McNeill. 2018. "The Impact of the Australasian ‘Health Star Rating’, Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study." Nutrients 10, no. 7: 906.

Journal article
Published: 12 March 2018 in Journal of Fashion Marketing and Management: An International Journal
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An individual’s identity is defined in the role that they devise for themselves, based on social positions. Examining identity motives can help in understanding what influences one to take on a particular role. Self-esteem is one of the major motivational drivers in determining the role that an individual takes on. Individuals, through self-presentation, are said to be motivated to control the impressions others form of them. In this way, self-concept and fashion innovativeness are linked – with prior research suggesting that those with high levels of fashion innovativeness are also those with a strong sense of self. Where a gap remains, however, in exploring the direction of the relationship between self-concept and being more innovative and fashionable in clothing choices, as well as how individuals reflexively judge their own fashion choices against their perception of others – e.g. can you force yourself to be a fashion leader? The paper aims to discuss these issues. This study takes a lived experience approach to examine fashion as a tool in establishing social hierarchies amongst women. The study uses depth interviews with ten women to explore the developed self-concept of women actively engaged with fashion consumption. The research presents a typology of fashion identities, exploring notions of security, dominance and innovativeness in self-fashioning using clothing. The research is exploratory, and limited to a sample of ten women. However, the study offers a number of key findings to drive future research in this area. The research finds that both security of self-concept, in relation to fashion and general self-esteem, as well as insecurity, can motivate women towards fashion independence. This suggests that identity-based marketing is likely to be more successful than lifestyle-based marketing, when selling women’s fashion clothing. In prior research, self-concept and fashion innovativeness are linked – with prior research suggesting that those with high levels of fashion innovativeness are also those with a strong sense of self. This study finds that those with an insecure sense of self may also exhibit fashion independence, using fashion to acquire social capital. This paper illustrates the concept that, unlike previous notions of fashion independence and engagement with fashion, these fashion-involved categorisations of behaviour are not always driven by sophistication, confidence, creativity and low fear of risk. Instead, this study has shown that fashion innovativeness can be motivated by an overarching fear of the outcomes of being judged unfashionable.

ACS Style

Lisa S. McNeill. Fashion and women’s self-concept: a typology for self-fashioning using clothing. Journal of Fashion Marketing and Management: An International Journal 2018, 22, 82 -98.

AMA Style

Lisa S. McNeill. Fashion and women’s self-concept: a typology for self-fashioning using clothing. Journal of Fashion Marketing and Management: An International Journal. 2018; 22 (1):82-98.

Chicago/Turabian Style

Lisa S. McNeill. 2018. "Fashion and women’s self-concept: a typology for self-fashioning using clothing." Journal of Fashion Marketing and Management: An International Journal 22, no. 1: 82-98.

Journal article
Published: 01 November 2016 in Australasian Marketing Journal
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In service experiences, customers often look to create their own magic in the service environment, through interaction with other customers, not the producer of the experience (the provider) at all. The current study examines the bar environment, where hedonically-driven service encounter experiences are constructed, not by the provider, but by the social interactions of the consumers of the environment. The study surveys 130 consumers, measuring experiential, situational and social involvement levels in relation to consumption motivation and overall experience evaluation. The research finds that, while bar consumers are likely to be highly socially involved, they still need the company of close friends to become fully involved in the bar service experience. In addition, where atmospheric theory discusses the value of extraordinary or surprising service environments, consumers in the already hedonic bar environment may indeed prefer environments which are simply comfortable and consistent with their expectations (in regard to motivations to consume and overall positive evaluations).

ACS Style

Lisa McNeill; Damien Mather. Social Involvement and Consumption Motivation: Co-Creation of Magic in the Servicescape. Australasian Marketing Journal 2016, 24, 315 -321.

AMA Style

Lisa McNeill, Damien Mather. Social Involvement and Consumption Motivation: Co-Creation of Magic in the Servicescape. Australasian Marketing Journal. 2016; 24 (4):315-321.

Chicago/Turabian Style

Lisa McNeill; Damien Mather. 2016. "Social Involvement and Consumption Motivation: Co-Creation of Magic in the Servicescape." Australasian Marketing Journal 24, no. 4: 315-321.

Journal article
Published: 20 June 2016 in Young Consumers
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The purpose of this study is to explore how fashion clothing is perceived and consumed by young males, what their attitudes are toward fashion and how fashion is used in the construction of a social identity by these men. An exploratory approach is used in this research, with the fashion consumption behaviours and perceptions of males aged between 19 and 25 explored. Results note the positive role of social comparison amongst young men in their fashion-seeking behaviour, with fashion consumption playing a large role in the emotional well-being of young men in a social context. This research was exploratory in nature and used a small sample of males from a specific age cohort. As such, the results cannot be generalized but do offer analytical insights into male attitudes and behaviour toward fashion that can be extended in future research. While the act of shopping for clothing was traditionally seen as a female recreation, fragmentation of the traditional male/female dichotomy has seen men become active in the social consumption ethic surrounding fashion. The current study examines the emergence of fashion-aware males and offers insight into the key motivations for young males to seek out fashion products. In a society where fashion seeking is a popular recreational activity across genders and changing notions of masculinity allow for more appearance focused men, shopping for clothes is no longer considered an exclusively female activity. Where research has previously examined fashion items and their integral role in product-self extension from a female perspective, very little studies focus on males’ relationships with fashion. Whilst prior research has examined men’s self-image and self-modification via exercise or plastic surgery, there is little that focuses on the role of clothing in men’s identity creation.

ACS Style

Lisa McNeill; Jacob McKay. Fashioning masculinity among young New Zealand men: young men, shopping for clothes and social identity. Young Consumers 2016, 17, 143 -154.

AMA Style

Lisa McNeill, Jacob McKay. Fashioning masculinity among young New Zealand men: young men, shopping for clothes and social identity. Young Consumers. 2016; 17 (2):143-154.

Chicago/Turabian Style

Lisa McNeill; Jacob McKay. 2016. "Fashioning masculinity among young New Zealand men: young men, shopping for clothes and social identity." Young Consumers 17, no. 2: 143-154.

Journal article
Published: 01 June 2016 in Nutrients
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This article describes an experiment to measure the impact of the Australasian “Health Star Rating” front of pack nutritional label system on consumer choice behaviour. This system presents a one-half to five star rating of nutritional quality via the front facings of food product packages. While this system has been recently rolled out across Australasia, no test of its impact on food choice has been conducted. A sample of 1200 consumers was recruited on exit from supermarkets in New Zealand. A 2 × 2 factorial design was used with two levels of cold cereal product nutritional status (high, five star/low, two star) and two levels of the Health Star Rating label (present/absent). The dependent variable was revealed choice behaviour. The results indicated that the presence of the label had a significant depressive effect on consumer preference, but that this impact was not moderated in any way by the nutritional status expressed by the label. The result represents a significant functional failure of the Health Star Rating label in this research environment. The nature of the failure is consistent with the consumers processing the label in much the same way as the nominal brand cues that dominate the retail food packaging.

ACS Style

Robert Hamlin; Lisa McNeill. Does the Australasian “Health Star Rating” Front of Pack Nutritional Label System Work? Nutrients 2016, 8, 327 .

AMA Style

Robert Hamlin, Lisa McNeill. Does the Australasian “Health Star Rating” Front of Pack Nutritional Label System Work? Nutrients. 2016; 8 (6):327.

Chicago/Turabian Style

Robert Hamlin; Lisa McNeill. 2016. "Does the Australasian “Health Star Rating” Front of Pack Nutritional Label System Work?" Nutrients 8, no. 6: 327.

Journal article
Published: 01 May 2016 in Australasian Marketing Journal
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Lifestyle segmentation, used to explore consumer attitudes, interests, opinions and values, is applied to a local farmers’ market (the Otago farmers’ market, in New Zealand) in order to build a profile of consumer motivations and behavioural drivers beyond simple demographic data. Prior research indicates a growing need for studies that seek to understand the intangible aspects of food selection and consumption. Farmers’ market consumers are often treated as a homogenous group, with purchase and consumption decision making assumed to rest with tangible aspects of produce on offer, such as its organic nature or lower cost. The overall experience of the consumer within the food purchase environment is often overlooked. The current study finds that three distinctly different consumer segments exist within the farmers’ market context, with those concerned with the tangible aspects of produce being the smallest group of consumers. Two consumer segments driven by differing experience-related motivations give the greatest insight into consumer behaviour in a farmers’ market context, with committed, loyal consumers being concerned with relationships with sellers and producers, and experience orientated consumers motivated by the opportunity to interact with other farmers’ market attendees.

ACS Style

Lisa McNeill; Olivia Hale. Who Shops at Local Farmers’ Markets? Committed Loyals, Experiencers and Produce-Orientated Consumers. Australasian Marketing Journal 2016, 24, 135 -140.

AMA Style

Lisa McNeill, Olivia Hale. Who Shops at Local Farmers’ Markets? Committed Loyals, Experiencers and Produce-Orientated Consumers. Australasian Marketing Journal. 2016; 24 (2):135-140.

Chicago/Turabian Style

Lisa McNeill; Olivia Hale. 2016. "Who Shops at Local Farmers’ Markets? Committed Loyals, Experiencers and Produce-Orientated Consumers." Australasian Marketing Journal 24, no. 2: 135-140.

Journal article
Published: 01 February 2015 in Australasian Marketing Journal
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This article reports the results of research that investigated long-term strategic relationships between manufacturer and retailer brands, in the FMCG/supermarket industry, within New Zealand. The research utilised a multiple-case study methodology involving near-census samples of supplier and retailer managers drawn from several product categories. Data was collected via in-depth interviews and in-store category observation. The research found a clear perception among managers that manufacturer brands have a greater collective capacity for product innovation and marketing support than retailer brands. Retail managers believed that category dominance by retailer brands was not desirable, as retailer brands would then not be able to replicate the product innovation and related marketing activities of manufacturer brands, which would be detrimental to long-term growth and profitability of the categories studied. As excessively high retailer brand share in categories compromised overall product innovation and category support, respondents believed that varying optimum levels of retailer brand penetration existed for each category, and that these levels should be actively maintained over the long term. There was no evidence of retailer manager ambitions to either exceed these optimum points or to eliminate manufacturer brands.

ACS Style

Ranga Chimhundu; Lisa S. McNeill; Robert P. Hamlin. Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm? Australasian Marketing Journal 2015, 23, 49 -60.

AMA Style

Ranga Chimhundu, Lisa S. McNeill, Robert P. Hamlin. Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm? Australasian Marketing Journal. 2015; 23 (1):49-60.

Chicago/Turabian Style

Ranga Chimhundu; Lisa S. McNeill; Robert P. Hamlin. 2015. "Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm?" Australasian Marketing Journal 23, no. 1: 49-60.

Journal article
Published: 22 December 2014 in Public Health Nutrition
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ObjectiveThe present research was an experimental test that aimed to quantify the impact of two dominant front-of-pack (FOP) nutritional label formats on consumer evaluations of food products that carried them. The two FOP label types tested were the traffic light label and the Percentage Daily Intake.DesignA 4×5 partially replicated Latin square design was used that allowed the impact of the FOP labels to be isolated from the effects of the product and the consumers who were performing the evaluations.SettingThe experiment was conducted on campus at the University of Otago, New Zealand.SubjectsThe participants were 250 university students selected at random who met qualifying criteria of independent living and regular purchase of the products used in the research. They were not aware of the purpose of the research.ResultsThe presence of FOP labels led to significant and positive changes in consumer purchase intentions towards the products that carried them. These changes were not affected by the nature of FOP labels used, their size or the product nutritional status (good/bad) that they were reporting.ConclusionsThe result is consistent with the participants paying attention to the FOP label and then using it as an adimensional cue indicating product desirability. As such, it represents a complete functional failure of both of these FOP label types in this specific instance. This result supports calls for further research on the performance of these FOP labels before any move to compulsory deployment is made.

ACS Style

Robert P Hamlin; Lisa S McNeill; Vanessa Moore. The impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study. Public Health Nutrition 2014, 18, 2126 -2134.

AMA Style

Robert P Hamlin, Lisa S McNeill, Vanessa Moore. The impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study. Public Health Nutrition. 2014; 18 (12):2126-2134.

Chicago/Turabian Style

Robert P Hamlin; Lisa S McNeill; Vanessa Moore. 2014. "The impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study." Public Health Nutrition 18, no. 12: 2126-2134.

Journal article
Published: 07 July 2014 in Journal of Consumer Behaviour
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Consumption behaviour has long been linked to identity and notions of the self, where materialistic behaviours and attitudes are seen as determinants of self‐image. Previous literature has focused on mothers' consumption in general, but not specifically in regard to identity construction through purchasing for an infant. There is a dearth of academic research understanding mothers' consumption behaviour that links identity construction with infant clothing, where the child is part of the mothers' extended self and display of self‐identity. This qualitative, exploratory study provides insight into how mothers construct and express their identity through the extended self, contributing to consumer culture theory. The study examines the purchasing motivations of 14 mothers, utilizing depth interviews and projective association techniques. The findings indicate three predominant drivers underlying mothers' consumption, namely prioritizing the child, self‐representation and conspicuous branding. Copyright © 2014 John Wiley & Sons, Ltd.

ACS Style

Lisa McNeill; Trelise Graham. Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour 2014, 13, 403 -410.

AMA Style

Lisa McNeill, Trelise Graham. Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour. 2014; 13 (6):403-410.

Chicago/Turabian Style

Lisa McNeill; Trelise Graham. 2014. "Mother's choice: An exploration of extended self in infant clothing consumption." Journal of Consumer Behaviour 13, no. 6: 403-410.

Journal article
Published: 07 October 2013 in International Journal of Consumer Studies
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Consumption behaviour has long been linked to identity and notions of the self, with these concepts becoming ever more relevant in a global culture of consumption where materialistic behaviours and attitudes are seen as determinants of self‐image. Against this landscape of consumption, Generation Y is oft criticized as the ‘want it now’ generation, focused on hedonic acquisition of possessions and brands. This group was born into a society that reinforces the self through having and have been encouraged to consume since childhood. Debt is increasing in the youth market, with most teenagers now having access to credit cards and university graduates entering the workplace with high levels of consumer as well as educational debt. This study examines the consumption behaviour of two sets of young adult consumers: recent home leavers and those who have lived away from home for a longer period of time, examining their experience with debt in a framework of self‐identity. Core themes to emerge from this research are centred on the place of debt in establishing identity and self‐worth in transitional life phases.

ACS Style

Lisa S. McNeill. The place of debt in establishing identity and self-worth in transitional life phases: young home leavers and credit. International Journal of Consumer Studies 2013, 38, 69 -74.

AMA Style

Lisa S. McNeill. The place of debt in establishing identity and self-worth in transitional life phases: young home leavers and credit. International Journal of Consumer Studies. 2013; 38 (1):69-74.

Chicago/Turabian Style

Lisa S. McNeill. 2013. "The place of debt in establishing identity and self-worth in transitional life phases: young home leavers and credit." International Journal of Consumer Studies 38, no. 1: 69-74.

Articles
Published: 06 September 2013 in The International Review of Retail, Distribution and Consumer Research
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Customer satisfaction is known to have a positive impact on market share and satisfaction levels may be moderated by factors such as price sensitivity and perceived value. Transaction utility theory tells us that consumers make overall cognitive judgements about a price-based promotion after the experience, driving their intention to repeat the process in the future. Studies do show a link between unexpected product promotions and increased cognitive processing of satisfaction and pleasure, and other studies highlight the relationship between consumption satisfaction and culture. However, few studies consider links between culture and acquisition and transaction utility. This study examines the impact of culture on satisfaction and pleasure with, and resultant preference for, price-based sales promotion in two culturally dissimilar consumer markets, New Zealand and China. The study finds that, while transaction utility theory is supported in the collectivist market of China, it is not in the individualist market of New Zealand, suggesting a need for further investigation cross-culturally.

ACS Style

Lisa S. McNeill; Kim-Shyan Fam; Kim Chung. Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction. The International Review of Retail, Distribution and Consumer Research 2013, 24, 166 -185.

AMA Style

Lisa S. McNeill, Kim-Shyan Fam, Kim Chung. Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction. The International Review of Retail, Distribution and Consumer Research. 2013; 24 (2):166-185.

Chicago/Turabian Style

Lisa S. McNeill; Kim-Shyan Fam; Kim Chung. 2013. "Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction." The International Review of Retail, Distribution and Consumer Research 24, no. 2: 166-185.