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Yoonjae Nam is an associate professor in the Department of Cultural Tourism Contents, Kyung Hee University, Korea. He is interested in current digital media, in general, and corporate communication, diffusion of media contents, and social networks, specifically. He earned his Ph.D. degree from the State University of New York at Buffalo.
This study examines the factors influencing early paid Over-The-Top (OTT) video streaming market growth in 50 countries. The results of the panel data analysis suggest that Netflix’s market entry, traditional pay TV market size, broadband infrastructure, and OTT platform competition contribute to the early market growth of paid OTT video streaming services, such as subscription video-on-demand (SVOD) services. The results also reveal that the traditional pay TV subscription market and the paid OTT video streaming market initially grow together in many countries. However, the findings also reveal a negative association between the market entry of Netflix and the subscription revenue growth rate of traditional pay TV services. The results of this study suggest industry and policy implications for paid OTT video streaming market growth and the sustainable development of the media industry.
Sangwon Lee; Seonmi Lee; Hyemin Joo; Yoonjae Nam. Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study. Sustainability 2021, 13, 5702 .
AMA StyleSangwon Lee, Seonmi Lee, Hyemin Joo, Yoonjae Nam. Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study. Sustainability. 2021; 13 (10):5702.
Chicago/Turabian StyleSangwon Lee; Seonmi Lee; Hyemin Joo; Yoonjae Nam. 2021. "Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study." Sustainability 13, no. 10: 5702.
This study aims to identify the factors that influence Peruvians’ preference for K-pop, their perception of Korea’s national image due to their consumption of K-pop, and their intentions to visit the country. Accordingly, a survey of Peruvians who experienced K-pop was conducted in Peru. Consequently, the results showed that factors pertaining to artists and songs contributed positively to Korea’s national image. However, the results suggest that K-pop generally affect the Korean images positively to Peruvian, but does not directly induce Peruvian to have visit intention to Korea. It is suggested that it is too early to conclude that K-pop has instantly yielded positive results for building Korean national image and leading to visit Korea since still there can be geographical and cultural distances between Latin America and Korea.
Ye Young Bang; Yeajin Joo; Hwayoon Seok; Yoonjae Nam. Does K-pop affect Peruvians’ Korean images and visit intention to Korea? Current Issues in Tourism 2021, 1 -16.
AMA StyleYe Young Bang, Yeajin Joo, Hwayoon Seok, Yoonjae Nam. Does K-pop affect Peruvians’ Korean images and visit intention to Korea? Current Issues in Tourism. 2021; ():1-16.
Chicago/Turabian StyleYe Young Bang; Yeajin Joo; Hwayoon Seok; Yoonjae Nam. 2021. "Does K-pop affect Peruvians’ Korean images and visit intention to Korea?" Current Issues in Tourism , no. : 1-16.
Using a social network analysis, this study explored how the structure of international tourism has changed longitudinally. The international tourism remained relatively stable from 2002 to 2014. The networks of outbound and inbound international tourism have decentralized gradually. Based on a quadratic assignment procedure (QAP) analysis, each of four study years of international tourism network was found to be correlated. The groups formed by CONCOR analysis have similarities in terms of their continent, language, culture, economy, and population. Furthermore, outdegree, indegree, betweenness, eigenvector centrality are correlated with each other, and GDP is correlated with outdegree, indegree, betweenness, eigenvector centrality, and population.
Hwayoon Seok; George A. Barnett; Yoonjae Nam. A social network analysis of international tourism flow. Quality & Quantity 2020, 55, 419 -439.
AMA StyleHwayoon Seok, George A. Barnett, Yoonjae Nam. A social network analysis of international tourism flow. Quality & Quantity. 2020; 55 (2):419-439.
Chicago/Turabian StyleHwayoon Seok; George A. Barnett; Yoonjae Nam. 2020. "A social network analysis of international tourism flow." Quality & Quantity 55, no. 2: 419-439.
This study attempts to analyze the value of graffiti tours from the perspective of sustainable tourism by examining actual reviews by social media users using text mining and social network analysis. The text mining technique indicates that “artist,” “history,” “political,” “culture,” “social,” “city,” “background,” “great,” “recommend,” “excellent”, and “worth,” are frequently used keywords for the reviews. When comparing word frequencies per review between 2013–2016 and 2017–2019, the results show that the words, “history,” “political,” “culture,” and “social,” have been more frequently used over time. Furthermore, the network visualization shows that those words connoting socio-cultural sustainability are mutually connected. Therefore, the study suggests that graffiti tours can have potential for assuming the role of sustainable tourism, since the keywords from reviews are associated with the perspective of socio-cultural sustainability.
Hwayoon Seok; Yeajin Joo; Yoonjae Nam. An Analysis of the Sustainable Tourism Value of Graffiti Tours through Social Media: Focusing on TripAdvisor Reviews of Graffiti Tours in Bogota, Colombia. Sustainability 2020, 12, 4426 .
AMA StyleHwayoon Seok, Yeajin Joo, Yoonjae Nam. An Analysis of the Sustainable Tourism Value of Graffiti Tours through Social Media: Focusing on TripAdvisor Reviews of Graffiti Tours in Bogota, Colombia. Sustainability. 2020; 12 (11):4426.
Chicago/Turabian StyleHwayoon Seok; Yeajin Joo; Yoonjae Nam. 2020. "An Analysis of the Sustainable Tourism Value of Graffiti Tours through Social Media: Focusing on TripAdvisor Reviews of Graffiti Tours in Bogota, Colombia." Sustainability 12, no. 11: 4426.
Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjective norm was greater. Consumers’ use of SNS played a notable role in contributing to the strength of the relationship between intention to visit and subjective norm. Promoters and marketers of sustainable tourism can use the results to make more effective decisions in their businesses.
Yeajin Joo; Hwayoon Seok; Yoonjae Nam. The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model. Sustainability 2020, 12, 4095 .
AMA StyleYeajin Joo, Hwayoon Seok, Yoonjae Nam. The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model. Sustainability. 2020; 12 (10):4095.
Chicago/Turabian StyleYeajin Joo; Hwayoon Seok; Yoonjae Nam. 2020. "The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model." Sustainability 12, no. 10: 4095.
As overtourism has become a serious threat to the tourism industry in recent years, this study attempts to extend the theoretical framework of organization-public relationship (OPR) developed in the public relations scholarship to the context of overtourism. To that end, the concept of place–visitor relationship (PVR) is theoretically suggested and empirically tested in a structural equation model. Also, statistical reliability and validity of PVR are put under investigation. The findings helped confirm the roles and functions of PVR as a potential solution to overtourism in the social media era. As an antecedent, visitors’ affective tour experiences stemming from exposure to social media information significantly influenced PVR. PVR, on the other hand, significantly affected attitudes toward a place and, further, behavioral intentions toward measures against overtourism. In addition, the findings revealed that PVR consists of two sub-factors: Loyalty and relational attachment. Relationship strategies as a solution to the issue of overtourism are discussed in light of PVR.
Hyung Min Lee; Jinwoo Park; Yoonjae Nam. A Sustainable Solution to Overtourism in the Social Media Era: An Exploratory Analysis on the Roles and Functions of Place–Visitor Relationship (PVR). Sustainability 2020, 12, 3043 .
AMA StyleHyung Min Lee, Jinwoo Park, Yoonjae Nam. A Sustainable Solution to Overtourism in the Social Media Era: An Exploratory Analysis on the Roles and Functions of Place–Visitor Relationship (PVR). Sustainability. 2020; 12 (7):3043.
Chicago/Turabian StyleHyung Min Lee; Jinwoo Park; Yoonjae Nam. 2020. "A Sustainable Solution to Overtourism in the Social Media Era: An Exploratory Analysis on the Roles and Functions of Place–Visitor Relationship (PVR)." Sustainability 12, no. 7: 3043.
Lin Li; Yoonjae Nam; Sung-Byung Yang. Exploring the Movements of Chinese Free Independent Travelers in the U.S. : A Social Network Analysis Approach. Asia Pacific Journal of Information Systems 2019, 29, 448 -467.
AMA StyleLin Li, Yoonjae Nam, Sung-Byung Yang. Exploring the Movements of Chinese Free Independent Travelers in the U.S. : A Social Network Analysis Approach. Asia Pacific Journal of Information Systems. 2019; 29 (3):448-467.
Chicago/Turabian StyleLin Li; Yoonjae Nam; Sung-Byung Yang. 2019. "Exploring the Movements of Chinese Free Independent Travelers in the U.S. : A Social Network Analysis Approach." Asia Pacific Journal of Information Systems 29, no. 3: 448-467.
This study investigated whether or not online tourism information prompted the international tourists who visited South Korea in 2015 to visit a wide range of tourism destinations, in particular those in non-capital regions, by comparing the tourist site networks of online and offline information seeker groups. It was hypothesized that the data would confirm how well the smart tourism ecosystem has been built and contributed to South Korea's tourism industry by showing that online tourism information leads tourists to visit more geographically diverse sites. Using network analysis with big data, the results showed that the offline information seeker group had geographically wider movement patterns than the online information seekers. In other words, the offline information seeker group showed movements in various directions and frequent visits to non-capital regions as opposed to the online information seeker group, which was highly dependent on the capital region. Thus, this study suggested that current online tourism information about South Korea did not provide appropriate tourism information to fulfill the needs of international tourists. This, consequently, might interrupt the implementation of smart tourism ecosystem efforts. Based on these results, this study had highlighted the importance of delivering both regionally and contextually diverse tourism information via online information sources.
Hyunae Lee; Namho Chung; Yoonjae Nam. Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. Information Processing & Management 2019, 56, 1376 -1390.
AMA StyleHyunae Lee, Namho Chung, Yoonjae Nam. Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. Information Processing & Management. 2019; 56 (4):1376-1390.
Chicago/Turabian StyleHyunae Lee; Namho Chung; Yoonjae Nam. 2019. "Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis." Information Processing & Management 56, no. 4: 1376-1390.
The purpose of this study is to examine the effectiveness on Korean consumers of pre-roll advertising via video on demand (VOD) in Internet Protocol television (IPTV) and mobile TV, and to compare the effects of pre-roll ads on VOD via IPTV and those in the mobile TV context. The results indicate that the intention to continue watching ads, viewers’ interest in the ads, and the usefulness of the ads were significant predictors that influenced viewers’ intentions to purchase the products being advertised on both pre-roll IPTV VOD and mobile TV. When comparing the effects on viewers of pre-roll ads shown on VOD via IPTV with those served in the mobile TV context, this study found that pre-roll ads shown on IPTV VOD were more credible and useful than ads viewed on mobile devices, and viewers had better recall of ads when they had watched them through IPTV. In addition, mobile viewers tended to find pre-roll ads on mobile devices more intrusive than those on IPTV VOD as a result of the extensive differences in viewing conditions between mobile devices and IPTV. This study suggests that contextual factors, viewing habits and conditions determined by the characteristics of a certain medium could be essential factors affecting advertising effectiveness.
Yoonjae Nam; Hyung-Seok Lee; Jong Woo Jun. The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea. International Journal of Advertising 2019, 38, 867 -885.
AMA StyleYoonjae Nam, Hyung-Seok Lee, Jong Woo Jun. The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea. International Journal of Advertising. 2019; 38 (6):867-885.
Chicago/Turabian StyleYoonjae Nam; Hyung-Seok Lee; Jong Woo Jun. 2019. "The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea." International Journal of Advertising 38, no. 6: 867-885.
Given recent developments in information and communication technology, the number of individual tourists enjoying free travel without the advice of travel agencies is increasing. Therefore, such tourists can visit more tourist destinations and create more complex movement patterns than mass tourists. These tourist movement patterns are a key factor in understanding tourist behavior and they contain various information that is important for tourism marketers. In this vein, this study aims to investigate tourist movement patterns in Europe. We acquired 122 data points from posts on the NAVER blog, which is the most famous social media platform in Korea. These data were transformed into matrix data for social network analysis and analyzed for centrality. The results suggest that Korean backpackers in Europe tend to enter Europe through London and Paris. Venezia and Firenze are also key cities.
Hee Chung Chung; Namho Chung; Yoonjae Nam. A Social Network Analysis of Tourist Movement Patterns in Blogs: Korean Backpackers in Europe. Sustainability 2017, 9, 2251 .
AMA StyleHee Chung Chung, Namho Chung, Yoonjae Nam. A Social Network Analysis of Tourist Movement Patterns in Blogs: Korean Backpackers in Europe. Sustainability. 2017; 9 (12):2251.
Chicago/Turabian StyleHee Chung Chung; Namho Chung; Yoonjae Nam. 2017. "A Social Network Analysis of Tourist Movement Patterns in Blogs: Korean Backpackers in Europe." Sustainability 9, no. 12: 2251.
This study investigated the utilization of Facebook by local Korean governments for the purposes of tourism development. The results indicate that most local Korean governments actively manage online tools such as Facebook, to communicate with the public and offer a wide range of information to promote tourism. A notable finding is that the level of local governmental could affect the level of social networking site use for tourism. It is claimed that the varying level of social networking site use is because the scale of the tourism industry and the level of information and communication technology innovation could vary with different types of municipalities. Through network analyses, the study also shows that Korean local governments’ Facebook pages are co-related in the Facebook system as part of a smart tourism ecosystem, and that the smart tourism ecosystem facilitated by Facebook offerings is associated with governmental utilization of Facebook for activating local tourism.
Ji Hoon Park; Cheolhan Lee; Changsok Yoo; Yoonjae Nam. An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem. International Journal of Information Management 2016, 36, 1320 -1327.
AMA StyleJi Hoon Park, Cheolhan Lee, Changsok Yoo, Yoonjae Nam. An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem. International Journal of Information Management. 2016; 36 (6):1320-1327.
Chicago/Turabian StyleJi Hoon Park; Cheolhan Lee; Changsok Yoo; Yoonjae Nam. 2016. "An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem." International Journal of Information Management 36, no. 6: 1320-1327.
This study investigated key drivers of technological innovation in the ICT industry, attempting to evaluate whether the broadband network infrastructure, diversity of R&D funding, R&D performance, number of researchers, education, openness to international trade, and socio-economic factors have influenced ICT innovations in 40 countries from 1999 through 2013. Through fixed effect regression models of ICT innovation, the study found that high levels of broadband infrastructure and the R&D factors from triple helix collaboration were associated with high levels of ICT innovation. The findings also suggested that innovation infrastructure and the socio-economic factors of nations could be significant determinants of ICT innovation.
Sangwon Lee; Yoonjae Nam; Seonmi Lee; Hyunjung Son. Determinants of ICT innovations: A cross-country empirical study. Technological Forecasting and Social Change 2016, 110, 71 -77.
AMA StyleSangwon Lee, Yoonjae Nam, Seonmi Lee, Hyunjung Son. Determinants of ICT innovations: A cross-country empirical study. Technological Forecasting and Social Change. 2016; 110 ():71-77.
Chicago/Turabian StyleSangwon Lee; Yoonjae Nam; Seonmi Lee; Hyunjung Son. 2016. "Determinants of ICT innovations: A cross-country empirical study." Technological Forecasting and Social Change 110, no. : 71-77.
We examined an audience's perception of the truthfulness of foreign-language speakers across various audiovisual translation modes. We randomly assigned 89 participants to 1 of 3 conditions: (a) English voiceover of Korean speech, (b) English subtitles over Korean speech, and (c) English speech only. Korean speakers in the English subtitle and voiceover conditions were judged as more truthful than Korean speakers in the English-speech condition. In addition, the multiple significant positive correlations among personality traits and truthfulness suggest that an audience judging translation modes may consider personality traits and recreate impressions of the speaker.
Sinuk Kang; Yoonjae Nam. Effect of Audiovisual Translation Mode on Perceived Truthfulness of Stories on Video. Social Behavior and Personality: an international journal 2015, 43, 137 -144.
AMA StyleSinuk Kang, Yoonjae Nam. Effect of Audiovisual Translation Mode on Perceived Truthfulness of Stories on Video. Social Behavior and Personality: an international journal. 2015; 43 (1):137-144.
Chicago/Turabian StyleSinuk Kang; Yoonjae Nam. 2015. "Effect of Audiovisual Translation Mode on Perceived Truthfulness of Stories on Video." Social Behavior and Personality: an international journal 43, no. 1: 137-144.
This study examines the institutional network structure of corporate social responsibility (CSR)-related stakeholders. Using two-mode network analyses, this study provides a broad picture of business strategies for hyperlink relationships in terms of CSR. It investigates (1) how CSR-related organizations are positioned in the global CSR system according to their organizational type and (2) which CSR missions are stressed in the CSR system. Results show that local non-profit organizations and intergovernmental and international organizations play key roles in the global CSR system. Among the CSR issues, environmental problems are pressing at the global level. Compared with the CSR system in other regions, in the American CSR system, the role of organizations whose mission is diversity is magnified.
Yoonjae Nam. Institutional network structure of corporate stakeholders regarding global corporate social responsibility issues. Quality & Quantity 2014, 49, 1063 -1080.
AMA StyleYoonjae Nam. Institutional network structure of corporate stakeholders regarding global corporate social responsibility issues. Quality & Quantity. 2014; 49 (3):1063-1080.
Chicago/Turabian StyleYoonjae Nam. 2014. "Institutional network structure of corporate stakeholders regarding global corporate social responsibility issues." Quality & Quantity 49, no. 3: 1063-1080.
The present study conducts cross comparisons among nonprofits’ leading Internet platforms regarding use of dialogic principles and investigates relationships between this use and financial capacity. A content analysis was conducted of three Internet platforms (website, Facebook, and Twitter) of 60 U.S.-based environmental nonprofit organizations. The results reveal that (1) 85% of the organizations use either Facebook or Twitter, (2) the overall extent of dialogic principle employment is the highest for the website, followed by Facebook and Twitter, (3) positive correlations are found only between the website and Twitter in the dialogic principles of the dialogic loop and the usefulness of information to the public, and (4) organizational financial capacity is positively correlated only with Twitter in the overall dialogic principle employment. The results indicate that, although nonprofits operate multiple Internet platforms for relation building with the public, they substantially rely on their websites and use Facebook and Twitter to supplement particular dialogic features that are limited on websites.
Daejoong Kim; Heasun Chun; Youngsun Kwak; Yoonjae Nam. The Employment of Dialogic Principles in Website, Facebook, and Twitter Platforms of Environmental Nonprofit Organizations. Social Science Computer Review 2014, 32, 590 -605.
AMA StyleDaejoong Kim, Heasun Chun, Youngsun Kwak, Yoonjae Nam. The Employment of Dialogic Principles in Website, Facebook, and Twitter Platforms of Environmental Nonprofit Organizations. Social Science Computer Review. 2014; 32 (5):590-605.
Chicago/Turabian StyleDaejoong Kim; Heasun Chun; Youngsun Kwak; Yoonjae Nam. 2014. "The Employment of Dialogic Principles in Website, Facebook, and Twitter Platforms of Environmental Nonprofit Organizations." Social Science Computer Review 32, no. 5: 590-605.
This study aimed to provide an empirical and analytical account of online information flow and in four platforms around the 2012 general election in South Korea. The study quantitatively examined the interrelationship of web ecology among relevant platforms—including online news, blogs, Twitter and Facebook—during election campaigns. In order to quantify the current political situations, this study employed network analysis and the model fitting method with co-occurrence web visibility data of political parties and their leaders in four platforms. The findings demonstrated to what extent web ecologies on four different online platforms during the given election reflect the country’s political situation. Comparing network centralizations across platforms, results showed that online news was the least biased media and Twitter was the most biased with the highest centralization scores. Although both the ruling party and the major opposition party—including the leaders of those two parties—had higher degree centrality scores than minor parties and their leaders in all platforms, some distinct features were observed in Twitter and Facebook due to their attributes. In addition, regressions and their residuals confirmed that web ecologies in four platforms, in terms of degree centrality, had been linearly expanded over time and showed their individual characteristics.
Yoonjae Nam; Yeon-Ok Lee; Han Woo Park. Measuring web ecology by Facebook, Twitter, blogs and online news: 2012 general election in South Korea. Quality & Quantity 2014, 49, 675 -689.
AMA StyleYoonjae Nam, Yeon-Ok Lee, Han Woo Park. Measuring web ecology by Facebook, Twitter, blogs and online news: 2012 general election in South Korea. Quality & Quantity. 2014; 49 (2):675-689.
Chicago/Turabian StyleYoonjae Nam; Yeon-Ok Lee; Han Woo Park. 2014. "Measuring web ecology by Facebook, Twitter, blogs and online news: 2012 general election in South Korea." Quality & Quantity 49, no. 2: 675-689.
This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter.
Daejoong Kim; Jang-Hyun Kim; Yoonjae Nam. How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type. Quality & Quantity 2013, 48, 2605 -2614.
AMA StyleDaejoong Kim, Jang-Hyun Kim, Yoonjae Nam. How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type. Quality & Quantity. 2013; 48 (5):2605-2614.
Chicago/Turabian StyleDaejoong Kim; Jang-Hyun Kim; Yoonjae Nam. 2013. "How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type." Quality & Quantity 48, no. 5: 2605-2614.
This study analyzed the hyperlink (co-link) network structure among companies in global Corporate Social Responsibility (CSR) system. This study measured network variables such as density and centrality, including degree centrality, eigenvector centrality, closeness, and betweenness. The results indicated that European companies had relatively central roles in the global CSR system. In addition the higher performing companies are more active their CSR practices. Also, the results revealed that the industrial type of companies was not significantly associated with its CSR practices.
Yoonjae Nam; George A. Barnett; Daejoong Kim. Corporate hyperlink network relationships in global corporate social responsibility system. Quality & Quantity 2013, 48, 1225 -1242.
AMA StyleYoonjae Nam, George A. Barnett, Daejoong Kim. Corporate hyperlink network relationships in global corporate social responsibility system. Quality & Quantity. 2013; 48 (3):1225-1242.
Chicago/Turabian StyleYoonjae Nam; George A. Barnett; Daejoong Kim. 2013. "Corporate hyperlink network relationships in global corporate social responsibility system." Quality & Quantity 48, no. 3: 1225-1242.
This article examines the web ecology of the 2010 local elections in South Korea by using social science hyperlink analysis. The online networks of candidates were measured daily during the official campaign period. The results indicate that network dynamics among the candidates for education superintendent changed more rapidly as the campaign progressed than in the case of the mayoral candidates. However, the intensity of online networks for both campaigns was lower than for the country’s last presidential election, in 2007, suggesting that the web ecology of a given election is influenced by the perceived importance of the event and the general popularity of certain candidates. The results also suggest that producing and disseminating information, such as news articles, blog posts and tweets, reflects a more politically conscious action than referring to information via hyperlinks. Furthermore, the article sheds light on the ways in which hyperlink analysis serves as a research method for mining data for web ecology analysis, tracking political events at different points in time and illustrating the general landscape of electoral communication in cyberspace.
Yoonjae Nam; Yeon-Ok Lee; Han Woo Park. Can web ecology provide a clearer understanding of people’s information behavior during election campaigns? Social Science Information 2013, 52, 91 -109.
AMA StyleYoonjae Nam, Yeon-Ok Lee, Han Woo Park. Can web ecology provide a clearer understanding of people’s information behavior during election campaigns? Social Science Information. 2013; 52 (1):91-109.
Chicago/Turabian StyleYoonjae Nam; Yeon-Ok Lee; Han Woo Park. 2013. "Can web ecology provide a clearer understanding of people’s information behavior during election campaigns?" Social Science Information 52, no. 1: 91-109.
This study investigates a range of traditional and technological factors that contribute to credibility perceptions for three categories of online news sources. These sources include mainstream (usatoday.com, nytimes.com), independent (thedrudgereport.com, axisoflogic.com), and index‐type (news.google.com, yahoo.news.com) websites. While traditional dimensions of credibility remain influential, results suggest that the hypertextuality of index‐type online news sources is of particular importance. Multimediality and interactivity did not influence credibility perceptions. These results support the perspective that online media differ based on credibility and users' perceptions are in part based on the technological affordances of media. A major contribution of this research lies in the empirical demonstration of the relationships between technological characteristics of various online news sources and subsequent credibility assessments.
Chung Joo Chung; Yoonjae Nam; Michael A. Stefanone. Exploring Online News Credibility: The Relative Influence of Traditional and Technological Factors. Journal of Computer-Mediated Communication 2012, 17, 171 -186.
AMA StyleChung Joo Chung, Yoonjae Nam, Michael A. Stefanone. Exploring Online News Credibility: The Relative Influence of Traditional and Technological Factors. Journal of Computer-Mediated Communication. 2012; 17 (2):171-186.
Chicago/Turabian StyleChung Joo Chung; Yoonjae Nam; Michael A. Stefanone. 2012. "Exploring Online News Credibility: The Relative Influence of Traditional and Technological Factors." Journal of Computer-Mediated Communication 17, no. 2: 171-186.