Social-networking sites like Facebook enable people to share a range of personal information with expansive groups of “friends.” With the growing popularity of media sharing online, many questions remain regarding antecedent conditions for this behavior. Contingencies of self-worth afford a more nuanced approach to variable traits that affect self-esteem, and may help explain online behavior. A total of 311 participants completed an online survey measuring such contingencies and typical behaviors on Facebook. First, exploratory factor analyses revealed an underlying structure to the seven dimensions of self-worth. Public-based contingencies explained online photo sharing (β = 0.158, p < 0.01), while private-based contingencies demonstrated a negative relationship with time online (β = −0.186, p < 0.001). Finally, the appearance contingency for self-worth had the strongest relationship with the intensity of online photo sharing (β = 0.242), although no relationship was evident for time spent managing profiles.
1 January 2012 in Journal of Computer-Mediated Communication
Mobile and location-based media refer to technologies that can openly and dynamically portray the characteristics of the users and their mundane life. Facebook check-ins highlights physical and informational mobility of the users relating individual activities into spaces. This study explored how personality traits like extraversion and narcissism function to influence self-disclosure that, in turn, impacts the intensity of check-ins on Facebook. Using survey data collected through Facebook check-in users in Taiwan (N = 523), the results demonstrated that although extraversion and narcissism might not directly impact check-in intensity on Facebook, the indirect effects of self-disclosure and exhibitionism were particularly salient. Moreover, a complete path from extraversion to Facebook check-in through self-disclosure and exhibitionism was discovered. Theoretical implications on human mobility and selective self-presentation are also discussed.
1 July 2012 in Journal of Computer-Mediated Communication
This study explores the relationship between the structure of an existing social network and the structure of an emergent discussion-board network in an undergraduate university class. Thirty-one students were issued with laptop computers that remained in their possession for the duration of the semester. While using these machines, participants' email log files were collected directly from the University's email servers. The analysis compared structural attributes of actors evident in their social network with the emergent structural properties measured from interactions in a shared discussion board environment. A significant relationship was found between the existing social network structure and the emergent communication patterns, suggesting that existing relationships have a strong influence on subsequent computer-mediated communication. Additional matrices were used to control for gender, major and perceived computer efficacy, none of which had a significant effect.