Yesica MAYETT-MORENO

Dr. Yesica MAYETT-MORENO


Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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13 December 2018 in Sustainability
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YMYesica MAYETT-MORENO
Yesica MAYETT-MORENO
JOJuan Manuel López Oglesby
Juan Manuel López Oglesby
This work describes the relevance of food policies and governance to reach food safety issues along a heterogeneous food chain, in the context of the Food and Agriculture Organization of the United Nations (FAO) food security definition. Using personal interviews with agents in the food chain, and secondary data from 2014–2018, this exploratory research demonstrated that: (a) Mexican food policies regarding food safety are oriented to the exports markets and/or high income producers-consumers; (b) this has split the agri-food chain in two: one serving international and/or high income consumers, and another serving domestic markets; (c) the agri-food chain that serves domestic markets experiences regulatory budget shortfalls, lacks coordination in food regulations across its agents, and brings about alternate informal markets that put peoples’ health and financial stability at risk, especially those lower-income consumers. Only 0.7% of producers, 12.5% of supermarkets and 42.8% of restaurants have some type of food safety certifications. This is worsened by the way public resources have been distributed, focused, prioritized, and planned. If the differences between big, medium and small producers continue to increase, it will increase regional and individual inequality, leading to two different countries: one developed and one developing, challenging its sustainable development.

20 November 2021 in Sustainability
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MNMaria Nuñez-Fernandez
Maria Nuñez-Fernandez
HPHéctor Hugo Pérez-Villarreal
Héctor Hugo Pérez-Villarreal
YMYesica MAYETT-MORENO
Yesica MAYETT-MORENO
The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, causal, descriptive and cross-sectional design. From October 2020 to January 2021, self-administered online surveys were distributed to a convenience sample of 200 fast-food consumers at restaurants, and users of food delivery services via mobile apps Puebla City, Mexico. IBM–SPSS Statistics and the SmartPLS 3 Partial Least Squares Structural Equation Modeling were used to test our hypotheses. The results underscored a difference in attitudes between the models. The attitude toward the brand positively and significantly influenced purchase intention via mobile apps, whereas attitude toward eating a hamburger positively and significantly influenced purchase intention of visiting a fast-food restaurant. In both models, positive anticipated emotions exhibited the closest relationships with purchase intention, attitude toward the brand and attitude toward eating a hamburger, whereas food values exerted an insignificant effect on attitudes and purchase intention. Future research should consider performing a face-to-face survey with a random sample while accounting for different demographics, regions and countries, as well as including other brands, food types and restaurants.

28 June 2017 in Sustainability
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YMYesica MAYETT-MORENO
Yesica MAYETT-MORENO
LVLiz Villarraga
Liz Villarraga
SRSandra Rodríguez-Piñeros
Sandra Rodríguez-Piñeros
The incorporation of young farmers’ perceptions about ecotourism is important for decision-making. This was an exploratory and descriptive research project aimed at understanding young farmers’ views of a community-based ecotourism (CBE) project. Q methodology was used on a population of young adult farmers, of a small community in the state of Puebla. Three factors reflected their views: There was a group of people who wish to stay in Mexico to pursue the ecotourism project, but lack capabilities. A second group included young farmers who perceive ecotourism as a conservation project, but want to migrate to the United States. The third group was composed of people who envision ecotourism as a source of income for the community’s women. The analysis elicited an important inquiry in relation to environmental inter-generation: what kind of development are future generations pursuing?

1 July 2022 in Investigación Administrativa
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YMYesica MAYETT-MORENO
Yesica MAYETT-MORENO
GZGuillermo Zuluaga-Muñoz
Guillermo Zuluaga-Muñoz
MGMauricio Javier Guerrero-Cabarcas
Mauricio Javier Guerrero-Cabarcas
La escasa utilización de indicadores clave de desempeño financiero en Mipymes latinoamericanas reduce su competitividad. Objetivo: dimensionar el grado de utilización de criterios financieros y no financieros. Método: se encuestaron por conveniencia 74 dueños de Mipymes colombianas y mexicanas (2018, 2020); la prueba no paramétrica de la mediana contrastó diferencias. Resultados y hallazgos: Para emprender los mexicanos realizan pocos estudios técnicos, financieros o de mercado e invierten mayor tiempo en tramitar licencias sanitarias y seguro social. El conocimiento sobre tasas de interés y rendimiento en acciones fueron similares en ambos países. En financiación, recurren a fondos internos más que a bancos por las altas tasas de interés. La aprobación de crédito fue menor en Colombia, considerando el acceso a financiación un obstáculo. Originalidad: Primer estudio sobre la escasa utilización de indicadores financieros clave en Mipymes urbanas Bogotá-Puebla. e Limitaciones: estudio exploratorio, tamaño de la muestra reducido y muestreo no aleatorio.

16 May 2014 in Revista Mexicana de Ciencias Agrícolas
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YMYesica MAYETT-MORENO
Yesica MAYETT-MORENO
ECEdith Salomé Castañeda
Edith Salomé Castañeda
MDMa. Isabel Barajas Domínguez
Ma. Isabel Barajas Domínguez
Las cícadas mexicanas son plantas de larga vida con alto potencial ornamental, debido a lo cual han sido objeto de extracción de sus poblaciones silvestres con fines de comercialización. Dicha extracción junto con otras presiones como la destrucción de su hábitat, han desencadenado la protección de sus poblaciones silvestres por leyes nacionales e internacionales, por lo que en México son consideradas como una prioridad para su conservación biológica. Su propagación en viveros con fines comerciales y de reforestación es recomendable, y coincide con la necesidad de realizar estudios de mercado que brinden información para vincular la producción- comercialización bajo una dinámica sustentable. El presente es un estudio de tipo exploratorio, descriptivo y transversal referente a la comercialización de cícadas mexicanas (Zamiaceae) en Atlixco, Puebla. Se visitaron 107 viveros de junio 2012 a marzo de 2013; se administraron encuestas a 383 consumidores(as) potenciales de plantas ornamentales y 13 comercializadores(as) de cícadas. Se identificó la venta de éstas en 57% de viveros, y 40.9% de ellos tenían a la venta 4 especies mexicanas: Zamia furfuraceae, Dioon edule, Dioon spinulosum y Ceratozamia sp., de las cuales se comercializan plantas adultas extraídas de poblaciones silvestres. Se recomienda una comercialización diferenciada según los actores involucrados en esta cadena que destaquen su importancia ecológica, cultural y económica.