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This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
Héctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability 2020, 12, 7749 .
AMA StyleHéctor Pérez-Villarreal, María Martínez-Ruiz, Alicia Izquierdo-Yusta, Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability. 2020; 12 (18):7749.
Chicago/Turabian StyleHéctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. 2020. "Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants." Sustainability 12, no. 18: 7749.
Judith Cavazos-Arroyo; Héctor Hugo Pérez-Villarreal; Rodimil Fernando Sánchez Quintero. Ciudadanía ambiental y productos amigables con el ambiente: Estudio de la disposición a comprar. Revista Venezolana de Gerencia 2020, 25, 528 -545.
AMA StyleJudith Cavazos-Arroyo, Héctor Hugo Pérez-Villarreal, Rodimil Fernando Sánchez Quintero. Ciudadanía ambiental y productos amigables con el ambiente: Estudio de la disposición a comprar. Revista Venezolana de Gerencia. 2020; 25 (90):528-545.
Chicago/Turabian StyleJudith Cavazos-Arroyo; Héctor Hugo Pérez-Villarreal; Rodimil Fernando Sánchez Quintero. 2020. "Ciudadanía ambiental y productos amigables con el ambiente: Estudio de la disposición a comprar." Revista Venezolana de Gerencia 25, no. 90: 528-545.
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/approach Specifically, it analyses the influence of food values on satisfaction (both with the purchase and with the establishment), switching costs and loyalty. To this end, a sample of 708 consumers, collected through online questionnaires in Spain, is analysed using various descriptive statistics and causal models. Findings The findings confirm the influence of food values on satisfaction and that satisfaction positively influences loyalty. Switching costs were not found to moderate the relationship between satisfaction and loyalty. Research limitations/implications The survey had to be completed online, and, thus, respondents needed to have an e-mail address. This influenced the respondents' profile, since many consumers over the age of 54 do not have e-mail, do not use it, or are more reluctant to complete online surveys. Practical implications Purchase satisfaction was not found to affect switching costs, which reinforces the idea that loyalty can sometimes be spurious. It would thus be an indicator that, as long as consumers have no other option, they will continue to shop at the establishment. In contrast, establishment satisfaction did generate switching costs. This finding could be due to aspects such as convenience, the development and maintenance of relationships with the employees, knowledge of where products are located in the store, etc. Customers may be dissatisfied with their purchase, yet still satisfied with an establishment, which could entail very high switching costs for them and, therefore, cause them to remain loyal (albeit spuriously) to the establishment. Originality/value This research contributes to the literature in this field by examining the influence of food values on key post-purchase variables.
Alicia Izquierdo-Yusta; Carmen María Gómez-Cantó; María Pilar Martínez-Ruiz; Héctor Hugo Pérez-Villarreal. The influence of food values on post–purchase variables at food establishments. British Food Journal 2020, 122, 2061 -2076.
AMA StyleAlicia Izquierdo-Yusta, Carmen María Gómez-Cantó, María Pilar Martínez-Ruiz, Héctor Hugo Pérez-Villarreal. The influence of food values on post–purchase variables at food establishments. British Food Journal. 2020; 122 (7):2061-2076.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Carmen María Gómez-Cantó; María Pilar Martínez-Ruiz; Héctor Hugo Pérez-Villarreal. 2020. "The influence of food values on post–purchase variables at food establishments." British Food Journal 122, no. 7: 2061-2076.
This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the consumer´s intention to buy. Data was collected from a survey of 512 Mexicans fast-food consumers. Structural equation modeling was used to test the hypothesized associations. The results showed that food values and positive anticipated emotions absolutely impact the attitude toward the brand, which impacts the purchase intention of the Mexican consumers. Nonetheless, the positive anticipated emotions impact stronger than food values, and the best way to get a purchase intention is toward the attitude of the brand rather than attitude toward eating a hamburger. The authors discussed inferences and suggestions for consumer approaches.
Héctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods 2019, 8, 369 .
AMA StyleHéctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods. 2019; 8 (9):369.
Chicago/Turabian StyleHéctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. 2019. "Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?" Foods 8, no. 9: 369.
In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here, a novel approach is used to analyse a collection of 1169 abstracts from articles published in the Journal of Marketing Research and the Journal of Marketing from 2005 to 2014. We apply statistical methods to answer the following questions: How is vocabulary commonly used in marketing science? What are the most relevant topics of these journals? Which articles are the most influential? What words do authors prefer? Is the consumer among the primary topics in marketing research? A set of easy-to-read visual representations are provided to answer these questions. We highlight two main findings: (i) consumers and customers are the main topics of these marketing research journals, which emphasizes the growing interest in consumers and consumer behaviour as the core of both brick-and-mortar and online businesses; and (ii) in contrast to previous periods, product has become an essential concept, perhaps due to the emergence of new product considerations and new and enhanced interrelations.
Igor Barahona; Daría Micaela Hernández; Hector Hugo Perez-Villarreal; María Pilar Martínez-Ruiz. Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics 2018, 117, 293 -312.
AMA StyleIgor Barahona, Daría Micaela Hernández, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz. Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics. 2018; 117 (1):293-312.
Chicago/Turabian StyleIgor Barahona; Daría Micaela Hernández; Hector Hugo Perez-Villarreal; María Pilar Martínez-Ruiz. 2018. "Identifying research topics in marketing science along the past decade: a content analysis." Scientometrics 117, no. 1: 293-312.
Brenda Patricia Gallegos-Hernández; Héctor Hugo Pérez-Villarreal; Igor Barahona; Yesica Mayett-Moreno. Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions. Cogent Business & Management 2018, 5, 1 .
AMA StyleBrenda Patricia Gallegos-Hernández, Héctor Hugo Pérez-Villarreal, Igor Barahona, Yesica Mayett-Moreno. Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions. Cogent Business & Management. 2018; 5 (1):1.
Chicago/Turabian StyleBrenda Patricia Gallegos-Hernández; Héctor Hugo Pérez-Villarreal; Igor Barahona; Yesica Mayett-Moreno. 2018. "Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions." Cogent Business & Management 5, no. 1: 1.
Here a collection of 1169 abstracts, which corresponds to articles that the Journal of Marketing Research has published from 2005 to 2014, are analysed under a novel approach. We apply several statistical methods, such as Principal Components Analysis and Correspondence Analysis to identify the way Marketing vocabulary is evolving. Similarly those articles that introduce new vocabulary are identified and the preferred words by authors are also detected. In order to provide an easy-to-understand explanation, we provide our results graphically. A word-cloud with the most frequent words is given first. Secondly abstracts-words are represented on the factorial plane. Finally one representation of word-years allows us to detect changes on the vocabulary through the passing of time.
Igor Barahona; Daria Micaela Hernandez; Héctor Hugo Pérez-Villarreal. How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining. 2016, 1 .
AMA StyleIgor Barahona, Daria Micaela Hernandez, Héctor Hugo Pérez-Villarreal. How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining. . 2016; ():1.
Chicago/Turabian StyleIgor Barahona; Daria Micaela Hernandez; Héctor Hugo Pérez-Villarreal. 2016. "How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining." , no. : 1.
Colombian coffee farmers have traditionally focused their efforts on activities including seeding, planting and drying. Strategic issues to successfully compete in the industry, such as branding, marketing and consumer research, have been neglected. In this research, we apply a type of sensory analysis, based on several statistical techniques used to investigate the key features of ten different brands of Colombian coffee. A panel composed of 32 judges investigated nine different attributes related to flavour, fragrance, sweetness and acidity, among others. The last section presents the conclusions reached regarding customer preference and brands profiles.
Edis Mauricio Sanmiguel Jaimes; Igor Barahona Torres; Hector Hugo Perez-Villarreal. Sensory evaluation of commercial coffee brands in Colombia. International Journal of Business and Systems Research 2015, 9, 195 .
AMA StyleEdis Mauricio Sanmiguel Jaimes, Igor Barahona Torres, Hector Hugo Perez-Villarreal. Sensory evaluation of commercial coffee brands in Colombia. International Journal of Business and Systems Research. 2015; 9 (3):195.
Chicago/Turabian StyleEdis Mauricio Sanmiguel Jaimes; Igor Barahona Torres; Hector Hugo Perez-Villarreal. 2015. "Sensory evaluation of commercial coffee brands in Colombia." International Journal of Business and Systems Research 9, no. 3: 195.